RDM: Radeki de Dovnic Manufacturing

WHY?
NEW BUSINESS: ERGONOMIC HEALTH CARE
DEVICES
CZECH REPUBLIC
● STABLE MARKET ECONOMY

● THRIVING DEMOCRACY

● MOST CZECH CAN SPEAK GERMAN (FACILITATING STRONG

RELATIONS WITH EUROPE’S LARGEST ECONOMY)

RDM’S CEOs DETAILS

ADRIANA FIRST CEO IN YR. 1990

KRISTIAN SECOND CEO IN THE YR. 1995, LEADERSHIP

NOT COMPETENT ENOUGH. STYLE: PATERNALISTIC
BECAME CEO AFTER ANDRIANA
STEP DOWN

SON OF KRISTIAN, HAVING

ENGINEERING DEGREE LEADERSHIP STYLE:
JAN DEMOCRATIC
JAN’S TENURE: HIGHLY AUTOMATED PRODUCTION PROCESS
E.G. ALUMINIUM WATER BOTTLES
HIGHLY AUTOMATED PRODUCTION PROCESS - HOW IT WORKS
SHOP FLOOR: FIRST GROUP OF ROBOTS -
CONFIGURES THE TOOLING
SHOP FLOOR: SECOND GROUP OF ROBOTS - COLLECTS AND
LOADS THE RAW MATERIAL INTO MANUFACTURING PROCESS
UNAUTOMATED FUNCTIONS
RDM’S HISTORY: NOT ALWAYS AUTOMATED

HIGHLY UNIONIZED

MASS PRODUCTION OF
STOVES
 RDM’S
STAKEHOLDERS
AUTOMATION LEADING TO CHANGE IN ORG.
STRUCTURE
INNOVATION & JAN
RDM & CSR
RDM & COMPETITIVE PRICING
ADDITIONAL PRODUCTION FACILITY
ISSUE THAT MUST BE CONSIDERED BEFORE
EXPANSION ● No Marketing Strategy
● No Corporate Strategy
● No Written Corporate Strategic plans
● Outdated name
● Weak brand identity
● No relevant vision or mission
● statement
● No written operations management
strategy
● No written human resources plan
● Company makes good products at
competitive prices
● Responsive to customers’ needs
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