Redroom Technology Pvt Ltd

presents

Sanfe
 Akash
Chaturvedani Harry Sehrawat
Archit Agarwal
IIT Delhi IIT Delhi, B.Tech, Textile IIT Delhi, B.Tech,
Alumnus B.Tech Technology Textile Technology
Civil Engineering
Operations, Supply Chain, Product Design,
Operations, Product Design Business Planning,
Supply Chain,
Marketing
Product Design

Prof. Srinivasan
Venkataraman Jatin Kewlani
IIT Delhi Alumnus
Assistant Prof. Advisory and Strategy
Co-founder NanoClean Global
Department of Design Pvt Ltd
 Problems

Pregnant
71% public >1 million women, women
washrooms active germs with
Osteoarthritis
not clean on toilet seats suffer from
immense pain

Semi-squat
Holding urine
position 1 out of 2
is
causes pain in women suffer
uncomfortable
pelvic region from UTIs
 Finding clean
Holding urine Semi Squatting
washroom
To develop a novel biodegradable assist that allows women to stand and urinate

Now Pregnant Women/

Avoiding contact Preventing Women having back
with toilet seat infections pains need not suffer
the pain
Requirements for Solutions

Ergonomic
Menstruation
Design of the
Friendly
Grip

Pocket Size
Flexure based Collapsible
gripping Disposable
mechanism

Accommodate
splashes from Automatic No spill-off
Urethra wiping from
Urethra to
Anus
 Iteration Process

23 design Design Patent filled

User Centric Product
Iterations
 Customer Segments and Channels.

During user testing of our product, 90% of women surveyed prefer

to use our product.

Frequent-travellers
Channels - Retail stores/
Shops nearby the public
washrooms/
Supermarkets and public
events.
B2B channels, direct
selling at railways,
Women suffering from
offices, toilet complexes,
back pain, knee pain,
government offices,
pregnant women
educational institutions
and restaurants
Channels- Hospitals,
Gynaecologists.
Medical Stores
 Collaborations
with
Gynecologist
Urologist

Close knit
Concept Marketing Sales via
B2B Sales
Development Advt retail Online sales
Promotions channels
PR

Direct sale to
toilet
complexes
 Revenue Streams and Cost Structure
Production driven
Business Model Raw Material 0.4

Tie-ups with Product Visualization 0.6

retail stores
on Fabrication 0.3
commission
Cost plus plus model basis Transportation 0.4

Operations/Miscellaneous 0.6

Expected Tissue Paper 0.1

Incurring cost
cost of
for
product
prototypes
Expected price ₹5 ₹2.40
Total Cost of Manufacturing 2.4

Estimated Breakdown, 2018 Financial Year. Total customers

Total Addressable Market Total sales from one retail store - 200 boxes .12 million
7.8 Million Total cost of one box- ₹25 Total repeating customers
Total Serviceable Market Total tie ups with the retail stores- 50 40%
within a year .072 Total sales in a month - ₹ 2,50,000 Total serviceable market
million Total sales in a year - ₹30,00,000 .072 million
● Design Finalization ● Fund raising
● Supply Chain Mgmt ● Launching of the product ● R & D, 2nd product
● Production of first batch ● Economies of Scale ● Expansion of team

April- May
May - June
Jan-Fen March-April

April- May June - July

Feb-March

● Large scale manufacturing ● Phasing out of the first

● Beta testing of the product
● Targeting the different product
● Supply Chain Mgmt for
customer segments ● Business model for 2nd
production of second batch
● Collaborations product
● Prototyping
 Competitive Advantage

Biodegradability Pricing

Distribution
Design Features
Channels
 Future Development

Biodegradable,
Portable toilet Reusable SanFe Ergonomic sanitary
napkin
Thank you for your attention