PRESENTACIÓN

POSICIONAMIENTO DE LA MARCA
Un chico: 10 Superhéroes

CUATROBRAZOS INSECTOIDE FUEGO MATERIA GRIS OVERFLOW

ULTRA - T XLR8 WILDVINE DIAMANTE CANNONBOLT

 ATRIBUTOS DE LA MARCA

Aspiracional Relevancia Acción

Un niño de 10 años se Interesante y fuera Las aventuras de este
convierte en 10 increibles de lo común héroe están llenas de
alienígenas sorpresa y acción
RESPALDO DEL CANAL #1 EN LATAM
Brazil
1,40 1,60
1,20 1,40
1,00 1,20
0,80 1,00
0,80
0,60 0,60
0,40 0,40
0,20 0,20
0,00 0,00

Argent México
2,50 ina 1,20

2,00 1,00
0,80
1,50
0,60
1,00
0,40
0,50 0,20
0,00 0,00
 PLATAFORMAS LATAM

Los niños se conectan con Ben a través de las distintas plataformas Desde el
lanzamiento
de Ben 10

TV CABLE WEB APPS

 TV CABLE WEB
APOYO DE MEDIOS Alto alcance de
Fidelizando a través de
la web
audiencia 3 nuevos juegos,
actividades y un
REDES episodio
APPS &
Conectando en diversas CONSOLAS
plataformas
2 APP’s y un videojuego
lanzado en el 2017

PR EN EL
MERCADO SOCIOS
Presentación de Trabajo con socios
noticias y editoriales de claves para reforzar la
Ben 10. Proyecciones imagen de marca
para la prensa.

PR HACIA EL
CONSUMIDOR OOH
Impulsando contenido y Campañas en medios
promociones de Ben 10 masivos: centros
enfocadas en los niños comerciales, paraderos,
cines y buses.
BTL DIGITAL
Videos y anuncios en
Experiencia del Héroe
plataformas de juego,
Activaciones;
Facebook,
Tours especiales;
YouTube y Google;
desfile de globos y
Aplicaciones e
actividades
influencers
 Q1 2018

JANUARY FEBRUARY MARCH

Season 2

Back-to-School stunt (BR/AR/CH/CO)

Ben 10 game show: (all feeds

ON-AIR CN Anything show: New eps (include Ben 10)

11th Alien
special

APP: Magic Jigsaw Puzzles (includes Ben 10)

WEB GAME: Ben 10 Power Surge

WEB GAME: Copa Toon Superstars (includes Ben 10)

APP: Ben 10 Challenge

CN ANYTHING APP: New Ben 10 content

DIGITAL CNGO: Season 2 new episodes premiere Sundays before linear

CNGO/YOUTUBE: Ben 10 game show eps #1-5

YOUTUBE: New Ben 10 content weekly

Summer Cartoon Brazil

EXPERIENCES
 Q2 2018

APRIL MAY JUNE

New episodes premiere through May 24

Children’s Day MX/CO (features Ben 10)

CN 25th Anniversary (includes Ben 10)

ON-AIR CN Anything show: New eps (include Ben 10)

ACTIVITY: CN 25th Anniversary (includes Ben 10)

MOBILE WEB GAME: Ben 10 Bug Gang Attack

CNGO: New episode premieres

APP: Superstar Soccer (includes Ben 10)

WEB GAME: Ben 10 Penalty Power

DIGITAL GAME UPDATE: Copa Toon Superstars

YOUTUBE: New Ben 10 content weekly

Ben 10 Hero Experience - La Feria MX

Carrera Cartoon Panama Corrida Cartoon Rio

EXPERIENCES
 Q3 2018

JULY AUGUST SEPTEMBER

New episode premieres (Aug-Oct)

New shorts: Alien Worlds 2

Children’s Day VE (features Ben 10) Children’s Day AR/CH (features Ben 10)

ON-AIR Back-to-School stunt (MX/VE)

Ben 10 Challenge: Eps #6-10 (all feeds)

Boomerang airings

YOUTUBE & CNGO: New shorts: Alien Worlds 2

YOUTUBE: Ben 10 Challenge: Eps #6-10 YOUTUBE: Ben 10 toy play videos

WEB GAME: Ben 10 Escape Route

DIGITAL APP: Ben 10 Alien Experience 2

CNGO: New episode premieres

YOUTUBE: New Ben 10 content weekly

Amigos Invencibles stage show - Argentina

Corrida Cartoon SP

EXPERIENCES
 Q4 2018

OCTOBER NOVEMBER DECEMBER

Ben 10 Month: Desafío de Héroes

New episode premieres

5-part Season 2 Finale: Innervasion

Repeats air Mon-Sat

Children’s Day BR (features Ben 10)

ON-AIR
Ben 10 toy play videos
Ben 10 Challenge: Eps #1-10 (encore) Ben 10 Franchise Block
Ben 10 Encore Stunt (Innervasion + toy play videos)

Boomerang airings

WEB GAME: Ben 10 Hero Time

CN ANYTHING APP: New Ben 10 content

YOUTUBE: Ben 10 toy play videos

DIGITAL CNGO: New episode premieres CNGO: Full Season 2 episodes available

FACEBOOK: Ben 10 LIVE @ the Planetarium APP: Ben 10 Superslime Blitz

YOUTUBE: New Ben 10 content weekly

BEN 10 Heroes Challenge campaign

Carrera Cartoon AR Paris Parade

(CHI)
EXPERIENCES CCXP (BR)
Ben 10 New Episodes Promo
 Q1-Q2 BEN 10 STUNTS
11TH ALIEN WEEKEND YOUR DAY. YOUR
SCHOOL OF HEROES
BACK-TO-SCHOOL STUNT
HALF-HOUR ALIEN REVEAL RULES.
SPECIAL CHILDREN’S DAY STUNT

BR: JAN 22–FEB 03 PREMIERED MARCH 30

CO: FEB 12–24 AR/BR/CH: 4:30PM
AR/CH: FEB 19–MAR 03 COL: 2:30PM
MX/VE: FEB 19–23 (game show only) MX: 12PM
Back to School Promo
Ben 10 Challenge Promo
The 11th Alien Promo
Children’s Day Promo
Desafío de Héroes Overall Promo
 LIVE
EXPERIENCES
2018 EXPERIENCIAS INCLUYENDO BEN 10

SUMMER LIVE STAGE

CARTOON SHOW
BRAZIL PAN-REGIONAL
JAN 13 – FEB 19 JULY 2018 – FEB 2019

BEN 10 HERO BEN 10 HEROES

EXPERIENCE CHALLENGE
LA FERIA - MEXICO PAN-REGIONAL
APRIL OCTOBER

CARRERA CN DECEMBER
PANAMA – APR 8
RIO – JUNE 10 EXPERIENCES
SÃO PAULO – SEPT 2 PARIS PARADE – CHILE
ARGENTINA – OCT 28 CCXP – SÃO PAULO
Verão Divertido - Brazil
La Feria MX Promo Spot
Amigos Invencibles Promo
 ACTIVACIÓN DESAFIO DE HÉROES

ARGENTINA PANAMA MEXICO

COLOMBIA
Planetarium Challenge ARG
Ben 10 Power Capsule MX
PARIS PARADE (CHILE)

Location: High P.R. impact

La Alameda
Santiago, Chile
Parade Route:
2km
Date:
Sunday, Dec 9 CN Balloons:
Ben 10 + PPG
Attendance:
+ 1MM people FTA live coverage:
Canal 13
Pre-show:
Desafío de Héroes
#4brazos
YOUTUBE
 CONTENIDO
UPLOADS 4X WEEKLY 10 GAME SHOW EPS BEN 10 CHALLENGE (BR)

16 TOY PLAY VIDEOS ALIEN WORLDS 10 x 1:00 INNERVASION CLIPS

GAMES & APPS
BEN 10 GAMES & APPS
JAN 2018 FEB 2018
MAGIC JIGSAW COPA TOON
PUZZLES CHAMPIONS
MOBILE APP WEB GAME
(INCLUDES BEN 10) (INCLUDES BEN 10)

APR 2018
FEB 2018
BEN 10
BEN 10 CHALLENGE
BUG ATTACK
MOBILE APP
MOBILE WEB GAME
(AUGMENTED
(INCLUDES
REALITY)
SHOCK ROCK)

MAY 2018
FEB 2018 SUPERSTAR SOCCER
BEN 10 GOAL!!!
POWER SURGE APP UPDATE
WEB GAME (INCLUDES BEN 10
CHARACTERS)
BEN 10 GAMES & APPS

JUNE 2018 OCT 2018

BEN 10 BEN 10
PENALTY POWER HERO TIME
WEB GAME WEB GAME

DEC 2018
AUG 2018
CARTOON-CON
BEN 10
WEB GAME
ESCAPE ROUTE
(INCLUDES BEN 10
WEB GAME
CHARACTERS)

SEP 2018
DEC 2018
BEN 10
*LATAM TBD*
ALIEN EXPERIENCE 2
SUPER SLIME
MOBILE APP
BEN
(AUGMENTED
MOBILE APP
REALITY)
Alien Experience 2 Promo
SEÑAL ABIERTA
 BEN 10 SEÑAL ABIERTA – LATAM

BRAZIL MEXICO CHILE ARGENTINA COLOMBIA REST OF

LATAM

CONFIRMED
2018-2019
M-F 12:15pm M-F 10:30am Sat & Sun 9:00am

UNDER
NEGOTIATION
Tentative launch:
Q1 2019

AMAZON
Ben 10 Classic
Season 1
until Dec 14, 2019
CONSUMER
PRODUCTS
 ACTIVACIONES IN-STORE - BRASIL

RiHappy: 190 stores PB Kids: 67 stores

ACTIVACIONES RETAIL - BRASIL
ACTIVACIONES RETAIL - BRASIL

Easter Eggs
DTR 2018
1.200 stores across Brazil
 ACTIVACIONES RETAIL - BRASIL

300 Riachuelo stores

ACTIVACIONES RETAIL – COLOMBIA

Mall Activations, support to toy line

 ACTIVACIONES RETAIL – COLOMBIA

Mall Activations, support to toy line

ACTIVACIONES IN-STORE - ARGENTINA

Argentina
Caffaro: Osito Azul store.
Meet & Greet
May 2018
ACTIVACIONES IN-STORE - PERU

Visibility at retail
 ACTIVACIONES RETAIL - CHILE
Chile: Imexporta. Store exhibition
Children’s Day: Jumbo, Paris, Ripley
Paris catalogue
 ACTIVACIONES RETAIL - COL & PAN
Ben 10 Challenge
Colombia and Panama: Meet & Greet and Photo Opportunity at toy stores
Support to Continente, toy line
October 2018
ACTIVACIONES RETAIL - MÉXICO
VIDEO

Mall Activation in Mexico City

 PROMOCIÓN - BRASIL

Spinner
Retail Date: November 2018
+600 Stores in Brazil
PROMOCIÓN – CENTRO AMÉRICA

Territories: Guatemala, Honduras, El Salvador and Costa Rica

 LICENCIATARIOS CLAVES - JUGUETES
TAPIMOVIL
Playmates Distributors
ENTRETENIMIENTO TEMÁTICO – MUNDO CN

Argentina, Uruguay and Paraguay

2019
 LINEAR – NUEVO CONTENIDO

Febrero Marzo Agosto Octubre

BACK TO SCHOOL SEASON 3 PREMIERE ALIENS WORLD. SEASON 3 FINALE

STUNT SPECIAL PART 3 SPECIAL

BEN 10.10.10

¡40 NUEVOS EPISODIOS EN 2019!

 NUEVA PLATAFORMA - BOOMERANG
¡CONFIRMADO
DESDE ESTE
AÑO!
BOOMERANG AR:
Wkdays @ 11:30 & 21:00
Saturday @ 13:00 & 22:00
Sunday @ 12:00 & 16:30

BOOMERANG LA:
Wkdays @ 11:30 & 21:00
Saturday @ 13:00 & 22:00
Sunday @ 12:00 & 16L30
 DIGITAL

Abril Julio
Marzo

BEN 10 BUG ATTACK BEN 10 HEROES BEN 10 GAME RIVER

WEB GAME (Freemium) APP CITY HERO WEB
GAME/ MOBILE

COPATOON WEB
GAME – Includes Ben
10

Contenido en YouTube durante todo el año!

CARRERA CARTOON – PANAMÁ – Marzo 23
SHOW EN VIVO - AMIGOS INVENCIBLES
FECHAS POR CONFIRMAR

Panamá Marzo 2019

Costa Rica Marzo 2019
El Salvador Marzo 2019
Guatemala Abril 2019
Peru Mayo 2019
Colombia Mayo 2019
Ecuador Junio 2019
Puerto Rico Julio 2019
Brazil Julio & Agosto 2019
2 NUEVAS GUÍAS DE ESTILO
EN ABRIL Y
MAYO

Nuevos Personajes en las

Guías de
Diversas Estilo en
Temáticas
Cada Guía
THANK YOU!