CHAPTER 1

INTRODUCTION

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 INTRODUCTION
We have undoubtedly witnessed a fundamental shift in the way traditional businesses operate
and engage with their customers over the last ten years. The explosion of the Internet and mobile
technology, and the seemingly endless potential of the ways that they can be used, is outstripping
and sometimes undermining structures of working that have prevailed for more than a century.
And it keeps changing every day. These changes have also had a big influence on how the
business world operates. Its influence is felt in practically all aspects on the day-to-day
operations of businesses, both large and small. By challenging traditional business models, the
convergence of readily available internet services and mass mobile devices has delivered
unimaginable benefits to both consumer and brand. Mobility delivers choice for the customer
and also lowers barriers to entry for third parties. Integrating old business models with new to
provide choice to all demographics, whether in Internet or non-Internet ready markets, will
continue to unlock the full potential of mobile technology to all industries. There is no doubt that
business technology has revolutionized the way companies conduct business. Small business
owners can use technology to reduce business costs. Business technology helps automate back
office functions, such as record keeping, accounting and payroll. Business owners can also use
technology to create secure environments for maintaining sensitive business or consumer
information. Business technology can help small businesses improve their communication
processes. Emails, texting, websites and personal digital products applications, known as “apps,”
can help companies improve communication with consumers. Using several types of information
technology communication methods allow companies to saturate the economic market with their
message. Companies may also receive more consumer feedback through these electronic
communication methods. These methods also allow companies to reach consumers through
mobile devices in a real-time format. Technology allows small businesses to reach new
economic markets. Rather than just selling consumer goods or services in the local market, small
businesses can reach regional, national and international markets. Retail websites are the most
common way small businesses sell products in several different economic markets. Business
technology allows companies to outsource business function to other businesses in the national
and international business environment. Websites represent a low-cost option that consumers can
access 24/7 when needing to purchase goods or services. Small business owners can also use
Internet advertising to reach new markets and customers through carefully placed web banners or
ads.

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Outsourcing can help company’s lower costs and focus on completing the business function they
do best. Technical support and customer service are two common function companies outsource.
Small business owners may consider outsourcing function if they do not have the proper
facilities or available manpower. Technology allows businesses to outsource function to the
cheapest areas possible, including foreign countries.

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 CHAPTER 2
INDUSTRY PROFILE
AND
COMPANY PROFILE

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 INDUSTRY PROFILE

Textile is a fabric that's knitted or woven and made from yarn. Thus, the textile
industry is the industry responsible for taking a raw material, like cotton or wool, and spinning it
into yarn that is later used to create a fabric. All of the processes involved in the converting of
the raw material into a finished product - developing, producing, manufacturing, and distributing
textiles - are included in the industry. The textile industry is primarily concerned with the design
and production of yarn, clothing and their distribution. The raw material may be natural or
synthetic using products of the chemical industry. For textiles, like for many other products there
are certain national and international standards and regulations that need to be compiled with to
ensure quality, safety and sustainability.

INDIAN TEXTILE INDUSTRY

The Indian textile industry is one of the largest in the world with a massive raw material and
textiles manufacturing base. Our economy is largely dependent on the textile manufacturing and
trade in addition to other major industries. About 27% of the foreign exchange earnings are on
account of export of textiles and clothing alone. The textiles and clothing sector contributes
about 14% to the industrial production and 3% to the gross domestic product of the country.
Around 8% of the total excise revenue collection is contributed by the textile industry. So much
so, the textile industry accounts for as large as 21% of the total employment generated in the
economy. Around 35 million people are directly employed in the textile manufacturing activities.
Indirect employment including the manpower engaged in agricultural based raw-material
production like cotton and related trade and handling could be stated to be around another 60
million.

A textile is the largest single industry in India (and amongst the biggest in the world), accounting
for about 20% of the total industrial production. It provides direct employment to around 20
million people. Textile and clothing exports account for one-third of the total value of exports
from the country. There are 1,227 textile mills with a spinning capacity of about 29 million
spindles. While yarn is mostly produced in the mills, fabrics are produced in the power loom and
handloom sectors as well. The Indian textile industry continues to be predominantly based on

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cotton, with about 65% of raw materials consumed being cotton. The yearly output of cotton
cloth was about 12.8 billion m (about 42 billion ft). The manufacture of jute products (1.1
million metric tons) ranks next in importance to cotton weaving. Textile is one of India’s oldest
industries and has a formidable presence in the national economy in as much as it contributes to
about 14 per cent of manufacturing value-addition, accounts for around one-third of our gross
export earnings and provides gainful employment to millions of people. They include cotton and
jute growers, artisans and weavers who are engaged in the organized as well as decentralized and
household sectors spread across the entire country

STRENGTH OF TEXTILE INDUSTRY

 An independent and self reliant industry.
 Large and potential domestic and international market.
 Abundant raw material availability that helps industry to control costs and reduces the
lead time across the operation.
 Availability of low cost and skilled manpower provides competitive advantages to
industry.
 Availabilities of large varieties of cotton fiber.
 Promising export potential.

WEAKNESS OF TEXTILE INDUSTRY

 The industry is a highly fragmented industry.
 It is highly dependent on cotton.
 There is lower productivity in various segments.
 There is a decline in mill segment and unfavorable labor law.
 Lack of technological development that affect the productivity and other activities in
whole value chain.
 Lack of trade membership, which restrict to tap other potential market.

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 COMPANY PROFILE

BEAUTY SILKS, EDAPPAL

The first textile showroom of beauty silks was started in 1921. They are doing textiles business
for last 97 years. They are dealing with the trading of readymade garments, textiles and
cosmetics items. They have showrooms with 1500 to 2000 square feet space each. Beauty Silks
Edappal has succeeded in creating a good reputation in the textile and clothing industry in just
few years. They have achieved this milestone by providing excellent services and product
quality. Their main motto is supplying quality and branded items with lowest price according to
the satisfaction of their customers.

Beauty Silks offers a range of branded Women, Men's and Kids apparel. The extensive range for
Women includes Designer Sarees, Lehenga Cholis, Churidars, Kurtas and Formal Dress
Materials for Weddings, Occasions and Daily wear. All designs and creations available at Beauty
Silks have been specially created to appeal to a wide array of tastes and traditions and are
suitable for a variety of occasions from parties to bridal wear.
Beauty silks have 5 large retail textile showrooms in Kerala. Those are situated in Puthanathani
and Edappal of Malappuram district, Thriprayar and Chavakkad of Thrissur district, and
Pattambi of Palakkad district. They have more than 100 employees working for them in the
Edappal showroom and more than 500 in whole Kerala.
Beauty silks have earned a phenomenal success in the world of textiles. They further strive to
acquire distinction in the textile industries by attaining the position of a market leader. They also
look forward to establish standards of quality and adopt modern strategies in order to make their
way to the summit

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 CHAPTER 3
RESEARCH METHODOLOGY

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 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. The data collected for
analyses is in primary manner from BEAUTY SILKS, EDAPPAL.
The data is collected through interview of the manager.

SOURCE OF DATA
In this study the manager of Beauty silks Edappal was interviewed for collection of data.

OBJECTIVES OF THE STUDY

To make a brief report on the impact of technology at Beauty silks Edappal.

PRIMARY DATA
These are the data that collected afresh and for the first time and thus happen to be original in
character. The primary data for the project was collected through an interview of the manager of
the textile.

SECONDARY DATA
These are the data that have already been passed through the statistical process. Secondary data
for this study was collected to a small extent going through brochures, files, etc. Various
documents, journals, articles and reports were reviewed.

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 CHAPTER 4
DATA ANALYSIS & INTERPRETATION

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 DATA ANALYSIS

The impact of technology on the business has had a huge impact on the business
organizations and companies. In the interview with the manager it was understood of the
latest technologies that were implemented in the textile and the impact it has had on it. The
beginning of the textiles used manual billing and manual inventory management. It was a
few years back that computers and softwares came into the industry for billing purposes as
well as inventory management in the textiles. The latest software update in the textiles was
done when the implementation of GST had taken place in the country. This sudden change
had an impact on the workers as well as the sales, as workers had to get used to the new
software and the new pricing mechanism which affected the sales of the textiles. Within a
few days everything was back on track. The use of computers and software has helped the
textiles in easy billing, conserve time, increase profits etc. All thought the sudden change had
a negative impact at first, in the long run it is found to be very positive and useful.
In the textile industry the arrival of power looms has also had an impact on the business.
With its arrival it became easier to stitch clothes, completing production of clothes in no
time. Various designs were brought into the industry with the help of power looms. This also
reduced the prices of clothes drastically. The demands of customers in types and designs of
clothes were able to be easily met with the help of power looms. Although some customers
still prefer the handloom. The main impact that power loom has made on is in the
employment of workers. The arrival of power loom has reduced the number of workers
required for production of clothes. The next technology the manger mentioned was the
CCTV. The manger sitting at his office is able to watch the nooks and corners of the textiles
in two monitors. This has made the workers become aware and conscious while doing their
job as they know that their superior is watching them. Also CCTV records the daily
happenings of the textiles helping to capture any theft or any other unwanted events if
happened within the textiles.
As part of the security system other than CCTV there is also a theft prevention machine kept
at the entries of the textiles. An alarm is created in the textiles if anyone tries to steal or get
away with products from the textiles without the payment of them.

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It was only two years back that the textile implemented the punching system for the employees
wherein they have to punch in during entry and exit before and after work hours respectively. As
per the manager this has helped improve the punctuality of the workers and has made it easier for
them as the previous method of manual entry was hectic and stressing. The new method also
prevents tampering in the information provided by the employees. This also helps the manager in
keeping track of the employees easily.
Beauty silks encourage the implementation of new technologies to help reduce work stresses and
make work much easier. The already implemented technologies had positive impacts on the
textiles. The customers and also the employees gave a positive response to technological changes
in the organization giving growth of the textiles at most importance.

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 CHAPTER 5

FINDING, SUGGESTIONS AND CONCLUSION

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 FINDINGS

 There are various technological changes that have happened in the textiles over the years.
 Computers and software for billing and inventory were the first among them.
 CCTV and theft prevention security system has helped reduce attempts of theft in the
textiles.
 Power loom has had a huge impact on the textile industry.
 Punching systems for employee on time arrival and tracking is used in the textile.
 Although the implementation at the beginning creates a negative impact, the long run
usage of it is certainly positive.

SUGGESTIONS

 Manager or the organization should be very well updated of the new technologies that are
being implemented.
 Comparative study with other similar organizations in the use of technologies can help in
the competition in textile industry.
 Should be very well aware of the advantages and the disadvantages of the technology
before implementing them.
 Employees should be made aware and understood of the same.

CONCLUSION

The society as we know it is going through a radical makeover, thanks to constant connectivity
everywhere. This is creating a need for a digital makeover of everything – from retail to our
postal system. It is changing our infrastructure needs and it is also increasing the velocity of
business. To stay ahead of the game business owners must also change the traditional way of
operating their day-to-day business. The implementation of technology has improved customer
satisfaction and improved the employee productivity. The project confirmed that there exist a
positive relationship between the technologies used and the organization.

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 BIBLIOGRAPHY
[1] https://anz.businesschief.com/technology/

[2] http://erepository.uonbi.ac.ke

[3] https://pdfs.semanticscholar.org
[4] Business and society – Dr Suma SR

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