BC Beatrice Capestany, PhD

beatrice.capestany@gmail.com • beatricecapestany.com

PROFILE
Behavioral scientist with extensive experience in quantitative and qualitative research. Expert at planning,
scoping, conducting, analyzing, and communicating market research. Currently working at a market
research company with Fortune 500 media and entertainment clients.

EDUCATION
PhD, Social Psychology, Duke University 2017
Certificate in College Teaching, Duke University 2017
BA, Neuroscience & Behavior, Vassar College 2009

EXPERIENCE
Senior Research Analyst, Touchstone Research (Branford, CT) 2018 - Present
- Develop and write research proposals; including determining appropriate research methods for client
needs/objectives.
- Develop activity/interview guides and research plan for online insights communities, mobile
ethnographies, in-depth interviews, user experience studies, usability studies.
- Craft questionnaires for a variety of quant studies, including: benchmarking studies, concept tests,
preference/choice research, attitudes/awareness/usage research, experimental hypothesis tests (A/B).
- Analyze quant and qual data.
- Create story-driven reports that communicate strategic insights and actionable recommendations, and
present findings to clients/stakeholders.
- Mentor and inspire junior team members to become better researchers
- Lead internal “research on research” initiatives
- Engage in day to day client communications and updates, support client requests on time, generate
strong relationships and delivery skills that lead to repeat business
- Designed (new) marketing materials that have generated new business leads
Postdoctoral Fellow, Duke Initiative for Science and Society (Durham, NC) 2017 - 2018
- Developed and supervised a team of 15 interdisciplinary researchers
- Managed 6 collaborative projects related to emerging consumer tech (e.g. neurotechnology, AR/VR).
Awarded $45,000 for research initiatives.
- Set milestones, created project documentation and reports, ensured deadlines met
- Invited to present research to industry stakeholders
Grad Student Researcher, Duke University, Psych & Neuro Dept (Durham, NC) 2012 - 2017
- Used mixed methods research (quantitative and qualitative) to understand human behavior
- Taught undergraduate classes, awarded Teaching Fellowship to teach my own psych course
- Planned, designed, and executed behavioral science studies, published 6 papers
- Analyzed data, created reports, invited to present to diverse audiences

SKILLS
Leader, mentor, and teacher. Strong oral and written
People communication skills. Managed and developed teams.
Analytics Survey/questionnaire development, correlation, ANOVA, regression, latent
class analysis, max diff, factor analysis/PCA, hypothesis testing
Software Excel, PowerPoint, Word, SPSS, Qualtrics, NVivo, Q Research,
Sawtooth, NVivo, MAXQDA