Research on Persona

Parameswaran will be responsible for leading the rides operation as the preferred
mobility platform for riders and drivers across India and South Asia.

Jain, who led Uber’s Indian operations for about three years, will now be responsible
for APAC region, which will include Australia, New Zealand, and North Asia, in
addition to India and South Asia.

Parameswaran said, “India is a critical global market that faces tough and exciting
mobility challenges...I am privileged to have the chance to shape a better future for
our next generation - one with lesser pollution, lower congestion, more space for
parks and lesser for parking“

South Asia, including India, is an important market for Uber. The company, which
competes with homegrown firm Ola in India, has stated that it will continue to invest
in the country as it looks to grow business in the incredibly important and core
market by up to 10 times in a decade.

Prior to Uber, he has worked with companies like Den Network, Hindustan
Lever, McKinsey & Co. He is also an angel investor in Indian startups and
had been an advisor to technology startups in Cloud, Gaming, Remote
healthcare and enterprise software. Pradeep has studied engineering from
Bombay University and holds a degree of MBA.

15 years in Den networks

https://economictimes.indiatimes.com/topic/Uber-India
https://www.uber.com/en-IN/newsroom/uber-bcg-study-need-ridesharing-india-now-
ever/

https://www.uber.com/en-IN/newsroom/uber-in-the-economy/

https://en.wikipedia.org/wiki/Uber_protests_and_legal_actions

https://www.independent.co.uk/travel/news-and-advice/uber-ban-countries-where-
world-taxi-app-europe-taxi-us-states-china-asia-legal-a7707436.html

https://www.telegraph.co.uk/travel/news/where-is-uber-banned/

February 19th – Susan Fowler Case

 Susan Fowler was a former employee at Uber

 Fowler claimed that she was sexually harassed while working at Uber as a
site reliability engineer.
 After this Fowler published a 3000-word essay on her blog detailing on the
sexism and harassment she faced at Uber. In the essay, she claimed how the
managers did little to rectify her issues.
 #DeleteUber campaign was established. Business for Uber had gone down
being overtaken by its competitor Lyft.

February 20th – Claims from Eric Holder’s Investigation

  Review and reallocate Travis Kalanick’s responsibilities. “The search
for a Chief Operating Officer should address this concern to some
extent,” the report reads. The COO is to act as a full partner to
Kalanick.
 Adopt a zero-tolerance policy for substantiated complaints of
discrimination and harassment, without regard to whether an
employee is a “high performer” or a long-term employee.
 Elevate the visibility of Uber’s current head of diversity in order to
demonstrate the company’s commitment to the issue. The company
should also consider adding an employee diversity advisory board.
 Regularly publish diversity statistics to judge how the company is
meeting its goals.
 Use performance reviews to hold senior leaders accountable. The
reviews should include metrics tied to improving diversity,
responsiveness to employee complaints, employee satisfaction, and
compliance.
 Restructure the board to include additional independent board seats
who can exercise oversight of Uber’s management.
 Require senior leaders at Uber to receive mandatory leadership
coaching. Holder also recommended that new or first-time managers
receive significant training.
 Target diverse sources of talent, use blind resume review, and adopt
a version of the “Rooney Rule.”
 Develop clear guidance on appropriate workplace relationships,
including making clear that any type of romantic or intimate
relationship between individuals in a reporting relationship is
prohibited.
 Audit and review its pay practices, including for compliance with state
and federal equal pay laws.
 All of Holder’s recommendations were adopted. Uber board member
Ariana Huffington said in March, “Whatever the investigation finds will be
honoured by everyone at Uber”

DEVELOPMENTS BEFORE THE INVESTIGATION

 Eric Alexander, Uber’s president of business in the Asia -Pacific region,

was fired after it was learned that he obtained the medical records of an
Uber passenger who was raped by her driver in India three years ago.
  Alexander reportedly showed the passenger’s medical records to Uber
CEO Travis Kalanick, senior vice president Emil Michael, and other
executives.

Greyball

 The Advantages of IPOs - Initial Public Offering (IPO) is the first sale of
stock by a company.
 High pay-out
 Buzz – Increased public awareness
 Less Scandals

The Drawbacks of IPOs

 Need for added disclosure for investors

 Securities Exchange Act of 1934
 The cost of complying with regulations may be high.
 Reason for a high cost for complying:
o Generation of financial reporting documents
o Audit fees
o Investor relation departments
o Accounting oversight committees
 The added pressure on the market which causes firm to make short term decisions.
 Crisis Report

- Anonymous (white rose)

o Mole
o Proof that the mole leaked information to ISIS
o All of us will face jail time
- Information on Tim Cooks dirty dealings
- His needs

- Validity of his claims

- Ways to try and bargain
- Alternate to white rose

Resolution 2.0

1. impeach Huffington from CEO or reduce shares because of the apple

deformation lawsuit against uber
2. allow to David to compensate the amount to Uber for settling the law suit
3. redesign uber app
4. Website should be designed for uber customers
5. negotiating with the apple CEO to see how we can amend the app
6. apology to Tim Cook
7. David investing in uber with his companies
8. higher two more board members