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Business Plan
Acknowledgement
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Business Plan
Business Description
General Description of the business
We are going to launch solar mobile charger although people are aware of this technology
while using solar electricity generator for the production of electricity at house
consumption. The concept of using solar energy is very high in America and some of the
cities in America are using completely Solar Energy to full fill their electricity
consumption pattern. When we come to the region of Asia specifically Pakistan then we
come to know that the shortage of electricity is very high which indeed create huge hurdle
in every single aspect of life.
People in offices face the same problem and when we talk about the duration of load
shading then it is more then 12 hours per day. People are not able to communicate with
their families and relatives because they never get time to charge their mobile. Our
business is completely based on the product of mobile solar charger. We have limited
budget and according to that budget we will be starting manufacturing Solar Mobile
charger for the people of Pakistan. The best thing about this solar mobile charger is to
carry easily any where in Pakistan. The weight of the solar mobile charger is just like the
weight of USB drive. We will manufacture properly this product in Pakistan.
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Appearance
The appearance of the product is just like a USB drive. The upper part of the Solar
Charger is fitted with solar panel and we will also provide the different wire having
different pins like for Nokia wire and pin will be different from Sony Ericson and Sony
and vice versa.
Size
The size of the product is very small that every one can carry it easily.
Weight
Function
It is very reliable because you have to plug the pin in to your mobile and it will start work
under specific requirement of solar panel.
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The 6V Current passes through Positive Panel and moving through Blocking Diode. From
Blocking Diode it goes towards Transistor “LM317T”. After functioning of Transistor one line
goes to resistor R1 and second line bypassing R1 and move towards R2. From Resistor R2 it
moves towards connector. The basic functioning of Resistor is to maintain the volt for mobile
battery.
The blocking Diode controls the reverse current of mobile Phone. The idea behind using Diode is
to protect Solar panel. A blocking diode should be used (in the positive solar panel lead) to
prevent the Mobile battery from slowly draining at night if it is still connected to the panel.
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Unfortunately this results in up to 0.7 Volts being lost as heat in the diode, so it can be left out if
you prefer to have a faster charger which will charge the battery in lower light conditions.
Voltage regulation circuit with “LM317T” where R1 is a 270 Ohm resistor and R2 is the resistor
used to set the output voltage. Wiring up the above circuit on a prototyping breadboard with a 270
Ohm R1 resistor, and 820 Ohm R2 resistor we can confirm that the output voltage is 5.06 Volts
which is perfect for our Mobile battery. It is essential to check that the output voltage is around 5
Volts using a suitable multimeter before attempting to charge Mobile Battery or the Mobile itself
could be damaged.
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Solar Panel
Solar panel is available in the market at different prices but the range is from 200 to 276Rs
Transistor
Transistor is available in the local market and the cost is only 5 Rs.
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Resistors
Resistor is available in the market R1 and R2. The cost is only 2 Rs on R1 and R2.
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Connectors
Different connectors are available and the cost of per connector is 2 Rs.
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Industry background
Pakistan mobile Industry is not properly established because some of the mobile chargers
are produced locally but having very low quality. Most of the used mobile chargers are
available in the market and considered as original. The companies like Nokia, Sony and
Samsung chargers are available in the market. These chargers are china made and because
original chargers come with new mobile phone and the life of those chargers are better
than china made charger.
The industry of Pakistan is filled with Chinese’s products which has very less life as
compare to the original company mobile chargers. According to our survey we asked
many people that which charger you would like to buy either Chinese or original used
mobile. We received many answers some of the people said China’s mobile charges
always affect mobile battery. By using china’s mobile charger it reduces the life of mobile
battery which indeed decreases the satisfaction level. Hall road and hafiz Center is the
biggest market in Lahore. We find all the accessories of mobiles at Hall road including
chargers of different mobiles. Majority of the distributors buy chargers in bulk and sell it
to different shops. Some suppliers sell chargers to different shops in the town. When these
chargers move towards the center of the town then the prices automatically increases.
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Awami Market Hall Road is the oldest plaza where you can find different mobile parts including
different types of chargers. Each floor is filled with different parts of mobiles. It’s basically the
hub of Lahore and Punjab. People come from different cities like Okara, Sheikhapura, Kasoor,
pattoki, Phoolnagar, Mangamandi, Akhtarabad, Gujrawala, Gujrat, Sahiwal, Muredkay to
purchase in bulk.
Suburban China
Cities Market
Main Hub Accessories
Urban Cities Local Used
Hall Road and hafiz Mobile &
Center Accessories
Accessories
Local
manufactur
er
New
Mobile
This is the Chinese market where the wholesales import mobile accessories from chine.
Chinese mobile is also available in this segment. The cost is very low and especially
targeting low income segment consumer in the market.
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In this segment we find used mobiles which comes in to the territory of Hall road and
Hafiz Center through suppliers or most of the consumer sell their mobiles in these
markets.
Local manufacturer
The trend mobile which is the local manufacturer and producing mobile and accessories
for all types of mobiles and covering market share.
New mobile
Some mobile shops sell new mobile and there are some suppliers who sell new mobiles in
Bulk.
Individual Supplier
Customer
Mobile
Used Parts Repairing Accessori
Mobile Shops es Shops
Shops
There activities of two stakeholder Individual customer and Supplier seen in to the market
of Hall road.
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Individual Customer
The trends of Individual customer is towards used mobile, Mobile parts shops, Repairing
Shops, Accessories shops, China mobile market & Chinese products.
Supplier
If you look at the side of supplier then they are usually involved with wholesaler, china
mobile market and Chinese products. They buy in bulk and sell to other suburban areas of
Pakistan.
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Marketing
Research and analysis
The Gap in Market
We conducted different surveys in the market trying to find out the current needs of the
customers regarding alternative means of electricity because of electricity short fall in
Pakistan. And ask them what they would like to have different alternatives of energy. We
come to the conclusion that people want something that reduces their problems regarding
electricity short fall.
Techniques for determining the steps to be taken in moving from a current state to a
desired future-state: It begins with
• After judging this Gap we are going to launch a new product so, first of all we
have to work on the development of the product. We will sponsor the shows so
that people can be aware of our product. We will advertise our products on
television peek time.
• We have selected our target the market in Lahore major electric accessories
distributors.
• We think solar charger is going to sell because people will like due to electricity
short fall.
• People belong to rural area will highly prefer our product because electricity short
fall is on extreme level in Pakistan’s rural area.
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Target market
Our product target market is business to business (B2B). We are now only targeting
all major whole sellers of mobile accessories in Lahore, moreover we will expand our
business to other major cities of Punjab and then to over all Pakistan in recent years.
The two major whole seller markets in Lahore are:
• Hafeez center
• Currently we have conducted GAP analysis and we have got to know that there is
a huge market demand for our product.
• In the same way if we talk about the manufacturer or the seller of such product,
there is no such type of seller available.
• So in the view of above points and the market analysis we come to know that there
is large number of potential customer for the product.
• Now if see at the trends of the products which are mainly used as the alternative
means to energy (i.e. UPS, generators etc.), there sales and demand is increasing
day by day.
• The trend in the sales for the Solar cell is also expected to be at the high rate of
increasing because of the great demand and the electricity short fall in the country.
• So we are sure that the sales and the demand of our product will increase rapidly
in all the areas of Pakistan in the short run.
• We are going to launch the product initially in Lahore so our expected market size
is all the area within the Lahore district.
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Competition
There is no as such competitor in the market in the recent situation and there is no chance
there will be any competitors in the near future.
Competitive Advantage
The competitive advantage for our product is that in mobile accessories our product has a
unique feature that in sun light the solar charger will absorb the rays from sun and convert
them in electrical energy that will allow us to recharge our mobile. For our product there
is no burden on consumer to recharge the charger accessories before connecting it to
mobile phone so it is a competitive advantage for our product.
Disadvantage
The substitute of energy also exists in the market like solar cells and rechargeable
batteries which the consumer is using for a long time. Furthermore the people in Pakistan
usually don’t use to buy the innovative product. So if the solar charger doesn’t take the
consumer’s initial attention then our product might have a chance declared flop in the
market.
If we talk about the market share the substitute of electric accessories exist like solar cells
chargeable batteries exists which have a impact on market share but there existence will
not impact on our products market share directly.
The survey results show that the people are willing to buy our product. As we mentioned
above that there is not direct competition for our product exist at all in the market. And
demand for this product exists.
At the beginning we are just launching this product in Lahore only that why we can say
that we can gain 30% of the market share in the first launching year. For the up coming
years we have a plan to introduce this product all over Pakistan and to increase our market
share for future in the market.
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Marketing Plan
Marketing Strategy
The key to marketing strategy is focusing on convenience and fulfillment “Solar charger”
can cover a reasonable a share in the market because of the differentiated product.
Mission Statement
That straight forwardly says total customer satisfaction with excellent logistics
management.
Vision;
“To provide, convenient and cost effective solar energy
products to all Customers.”
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Market Segment:
• Demographics:
We divide the market into groups on the basis of variables such as age, family size, family
life cycle, gender, income, occupation, education, religion, race, generation, nationality
and social class is known as demographic segmentation.
Solar charger is not concerned with any religion, race, occupation, family life cycle or
gender and has a target market in every social class. Concerned segment is every
individual who have mobile phone.
• Geographic:
In start we are just launching our product in Lahore. After its successful launching in
Lahore, we will launch it in all the big cities of Pakistan like Islamabad, Karachi, Quetta,
and Faisalabad and later on in all the countries of Pakistan.
• Psychographics:
In psychographic segmentation, buyers are divided into different groups on the basis of
psychological or personality traits, lifestyles, or values.
We are launching a product that is suitable for all the personalities. It is also suitable for
all the people whether all have different values or lifestyle and income level.
Market Strategy
Sales and distribution
• Wholesaling
As we are new to the market and due to the limited budget our wholesaling department
would be at the same place at factory and at fewer wholesalers. Besides that we are
looking forward to enhance our wholesaling outlets in the market. We are also giving
wholesalers a good profit margin to increase our sales.
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• Distribution
Our distribution department would be at the place of factory. We would do both direct and
indirect distribution of our Solar Charger. We have selected this strategy because it is our
goal to hit, enhance and overcome the market in a short period of time with our newly
innovative product.
• Channels of Distribution
The intensity of our distribution would be “Intensive”. Due to a new and innovative
product, we need our product to reach to the customer. We are providing solar charger to
main mobile accessories market of Lahore.
As we are new in business to provide the product from our company to these mobile
accessories markets we need 1 Suzuki Bolan.
Pricing
• Price calculation
We have calculated cost of product which we will offer. And then we have set a
reasonable profit margin of our and set our price. Most of the prices are same as that of
market as our cost is not that much in every service.
The price which the business has decided for our product is Rs.500 per product.
• Discounts
As we have decided to distribute our product via business to business so we will provide
discount to whole sellers if he will purchase 500 above units in bulk for us we will
provide 10 percent discount on final price.
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Promotion Strategies
Solar charger is a need for today’s consumers in Pakistan. In the next step we select a few
whole sellers and try our positioning strategy. We will try to build the concept among the
customer’s mind that it will save your electricity and reduce your bills and also it is
environment friendly. That can help us later in making major market positioning
statement.
It’s unique selling proposition is it total environment friendly and will consume natural
energy.
Advertising strategy:
We will promote our product via these medium of communications
Cable network, newspapers, magazines, radio, outdoor. We are not promoting our
product on TV channels and internet because of limited budget.
Business Entity
Camping Theme
We hope that we can reach up to 500,000 potential customers through our integrated
promotional activities.
• Frequency:
We are hoping to reach to our customers 10 times a day through different advertising
channel. This will be our frequency that will expose our message to the customers.
• Media selection:
We are going to use the following media vehicles to reach our customers:
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• Broachers
• Newspapers adds
Strengths
Weaknesses
• We have limited budget to promote our product.
Opportunities
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Threats
PEST Analysis
As we are launching this product in Pakistan so there are some General constrains in
market exists.
• Political Factors
Current political condition of Pakistan is very bad, due to bomb blasting in major cities of
Pakistan posing new threat to the business development opportunities. Due to the facts
people are avoiding to go for shopping in big markets. Lack of leadership posing a serious
issue for the country development, war on terror is another issue which affects our
domestic peace. There are not any special legal and political factors involve in our
services except the common requirements in all business. There is no kind of price
restrictions. Political conditions in Pakistan are very unstable. Bureaucracy system is
bitterly corrupted which create a large extent interruption to start a new business. Taxes
will be paid to government and there is not any kind of restriction on this business in
Pakistan and at the same time there is also no incentive being offered from the
government for this business.
• Economical Factor
Unstable economy of Pakistan will have negative effects. Pakistan is a developing country
and its economic outlook is bleak. It relies heavily on foreign loans and grants, and debt
obligations take nearly 50% of the Government's expenditures. Huge imports and less
export causing the trade deficits, due to which company economy drastically effects.
Uneven distribution of incomes creating big problems of lower level population. Actually
in Pakistan there is a mix of high-income, middle-income and a large number of low-
income people throughout the country.
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• Social
People have limited time. The roads are flooded with traffic and parking became an issue
at many places. People welcome anything that creates convenience. The people in
Pakistan are price conscious even though this product is a current need for the consumers
but price factor can effect on our sales.
• Technological
Cell phones have changed our life styles. Technology will play an important role in our
Service. Information Technology is the back bone of our company .The extensive use of
information system will enable us to be proactive in analyzing customer needs.
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Operations
We have planned to start operation near the main hub market hall road. The
exact location of our production area is near Hall road. In the below picture
you can easily understand the exact location.
In the above picture you can see that the location is near to Hall road and the
advantage is to cut the cost of transportation. It could be easy to distribute in
the market of Hall road. Lead time will also decrease which can automatically
enhance the distribution process and can easily meet the demand of the
wholesaler in the market.
We will produce the product in the production area and it might be possible
that the wholesaler will use his transportation to pick the units from our
inventory. Hafiz center is the second market where we will distribute our
product to wholesaler and retailers. Its bit far but indeed that will increase the
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lead time. But we will try to decrease the lead time in order to enhance
productivity in aggregate operations.
We have some commitment with the dealers in Hafiz Center and Hall road
that they will purchase our product in bulk in order to meet the requirement
of the existing customers.
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In the inbound Inventory store we will bring all the raw material related to the
production of our product. We will buy Raw material in bulk from specific
Shops in Hall road. We will bring the raw material and put in to the Inventory.
Production Area
In the production area the operational department will execute all the logistics
of production operation. It will enhance the number of finished inventory.
In this department the product is completely ready for delivery. From this
point it moves directly to the wholesale or other distributors in the market
which made some commitment.
Management
Management is fully responsible to has all kind of check and balance. Our
organization is micro and business to business that’s why it is easy to control
all organization. All major decisions will be taken by partners and day to day
decisions will be taken by managers so that work run smoothly.
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Finance
Marketing
In marketing we have conducted a research to find out the need of the market
and finally according to the customer’s desire launch product in market.
Marketing is responsible to get the customers initial attention of that product.
so we have developed marketing campaign and developed some promotion
activities to pursue consumers to purchase our product.
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Hierarchy of Management:
Chief
Chief
Marketing &
Financial
Sales Officer
Officer (CFO)
(CMSO)
50% Share
50% Share
Line Manager
of Marketing Line Manager
of Sale
This is a partnership based business. Both parties invested 50% each and occupy the
major positions of the business. One is working as Chief Financial Officer and other is
taking the responsibility of marketing and sale they also hire two specialists persons in
sale and marketing.
Our organization is micro that’s why our hierarchy is small. All major decisions are taken
by two parties who are invested.
The marketing person will take all contingency and day to day decisions and also will try
to increase the brand image.
While the sale manager see the all procedure from take order to deliver it.
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EMPLOYMENT AGREEMENT
1. For good consideration, the Company employs the Employee on the following
terms and conditions.
2. Term of Employment. Subject to the provisions for termination set forth below
this agreement will begin on __________, 20____, unless sooner terminated.
3. Salary. The Company shall pay Employee a salary of Rs._______ per month,
for the services of the Employee, payable at regular payroll periods.
4. Duties and Position. the Company hires the Employee in the capacity of
________________________. the Employee's duties may be reasonably
modified at the Company's discretion from time to time.
5. Employee to Devote Full Time to Company. the Employee will devote full
time, attention, and energies to the business of the Company, and, during this
employment, will not engage in any other business activity, regardless of whether
such activity is pursued for profit, gain, or other pecuniary advantage. Employee
is not prohibited from making personal investments in any other businesses
provided those investments do not require active involvement in the operation of
said companies.
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9. Disability. In the event that the Employee cannot perform the duties because
of illness or incapacity for a period of more than _____ weeks, the compensation
otherwise due during said illness or incapacity will be reduced by
_________________ ( ___ percent) . The Employee's full compensation will be
reinstated upon return to work. However, if the Employee is absent from work for
any reason for a continuous period of over _____ months, the Company may
terminate the Employee's employment, and the Company's obligations under this
agreement will cease on that date.
10. Termination of Agreement. Without cause, the Company may terminate this
agreement at any time upon ____ days' written notice to the Employee. If the
Company requests, the Employee will continue to perform his/her duties and may
be paid his/her regular salary up to the date of termination. In addition, [select
desired option:] ____ the Employee shall not receive severance allowance, or
____ the Company shall pay the Employee on the date of the termination a
severance allowance of Rs.___________________ less taxes and social security
required to be withheld.
Without cause, the Employee may terminate employment upon ______ days'
written notice to the Company. Employee may be required to perform his or her
duties and will be paid the regular salary to date of termination but shall not
receive severance allowance. Notwithstanding anything to the contrary contained
in this agreement, the Company may terminate the Employee's employment upon
______ days' notice to the Employee should any of the following events occur:
(a) The sale of substantially all of the Company's assets to a single purchaser or
group of associated purchasers; or
(b) The sale, exchange, or other disposition, in one transaction of the majority of
the Company's outstanding corporate shares; or
(c) The Company's decision to terminate its business and liquidate its assets; or
11. Death Benefit. Should Employee die during the term of employment, the
Company shall pay to Employee's estate any compensation due through the end
of the month in which death occurred.
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18. Oral Modifications Not Binding. This instrument is the entire agreement of
the Company and the Employee. Oral changes have no effect. It may be altered
only by a written agreement signed by the party against whom enforcement of
any waiver, change, modification, extension, or discharge is sought.
______________________________ ____________________________
Company Employee
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THIS AGREEMENT is made and entered into this ____ day of , 20 , by and between____
seller and _____ purchaser.
3. EXPENSES. Each of the parties hereto shall pay its own expense in connection with
this Agreement and the transactions contemplated hereby, including the fees and expenses
of its counsel and its certified public accountants and other experts.
IN WITNESS WHEREOF, this Agreement has been executed by each of the individual
parties hereto and signed by an officer thereunto duly authorized and attested under the
corporate seal by the Secretary of the corporate party hereto, all on the date first above
written.
(CORPORATE SEAL)
______________________________ By:___________________________
Witness It's President
______________________________ Attest: ______________________ Witness
It's Secretary
______________________________ ______________________________
Witness Seller
______________________________
Witness
______________________________ ______________________________
Witness Buyer
______________________________
Witness
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Critical Risk
Potential problems
In this business some potential problems with the passage of time can occur.
This potential problem’s can be
• External problem
• Internal problem
External Problem
Internal Problem
• Problems in budgeting
• Communication problems in the organization
• Employees’ problems which they are facing in firm
• Problems which business is facing in growth
Risk in the business can be defined as company will not have adequate cash
flow to meet its operating expenses. Means the company is not generating
any profit by selling there products rather the whole business in loss situation.
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So the risk in our business include if our product couldn’t take the initial
attention then we will unable to maintain our cash flow and that final result
leads to risk.
• Money
• Planning
• No Marketing plan
• Loosing key employees
In order to run this business on the way of success we have to over come on
these business obstacles. We have to make a proper planning of money inflow
and out flow. A proper business strategy to compete in market and try to
motivate and engage employees with business.
We took all managerial actions are directed towards solving some problem
faced in the work being managed to achieve some objective.
• Data collection.
We have to collect the data and information on what is possible what are the
factors impacting the problem what resources available to overcome on these
risks.
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This is done to understand interrelationship between various aspects of the
problem and its solutions.
Harvest Strategy
Entrepreneurs typically launch ventures for one of two reasons. Either they
want to be their own boss for the long haul and develop a "lifestyle" business,
or they want to grow a business and then subsequently harvest it.
So the harvest strategy takes an important role in the over all business plan
of any new venture. There are some of the areas in the harvest strategy
which should be kept under consideration to have strong control over
harvesting.
Transfer of Assets
There may be a chance in the future that the company may b acquired or
joint ventured with any big electronic company. So that to enhance the
capability or the expansion of the business to other areas of the Pakistan.
• The company will transfer its complete assets not in one time. There
will be transfer of assets in shares percentage. And the transfer will be
step by step. This is the case when acquisition will take place.
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Continuity of Business strategy
• The business which is going on in the daily routine is run by simply the
current management and operations managers.
• Each and every field manager is responsible of all the activities going
on in his expertise field.
• In the first two months the operations will be run by initial capital
invested in the organization. And in the coming months the finances
will be managed by the sales revenue generated in first two months.
• The financial issues related with suppliers and dealers will be mainly on
cash basis, but there may the possibility that credit base dealers will be
accommodated, depends on the situation.
Identify Successor
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Milestone schedule
We have decided certain goals for our business which we have to achieve in
the time limits these goals are
Here we have to decide where and when the goals of business are going to
accomplish. We have to develop a proper planning. When we are going to
shut the production process and after stopping it what to do. Simply a
complete list of activity should be developed.
Relationship of Events
We will try our best to build a good relation with our customer for that we will
pay attention on their feedback and will give importance to them and will try
to organize recreational events.
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