Making the most out of every

encounter to better your club’s

visibility.
By Fred Layman

Networking is as much of a strategy as it is fun. When you are researching on where to go or simply
venturing out, here are some tips on how to make the most of your interactions.

Seek New People – You Never Know Who You Need to Know

What's the point of attending a business networking event if you don't actively seek new people to
meet and discuss business with them? Set an easy minimum goal for yourself to meet at least three
new people at each event you attend, or hey be bold and go for six! You will grow your network
exponentially if you meet new people at every event.

Business Cards – They Need to be Wherever You Are

Always, always, ALWAYS have your business cards with you wherever you go. You will most likely
always have opportunities to attend social activities that provide the opportunity for you to meet
new people, and the ability to let your friends and colleagues know about your business. You never
know who you might meet that could use your business’ service.

Arrive Early for Best Benefits

A good strategy for attending networking events is to arrive early. You will be less stressed, score a
better parking space, and have a moment to introduce yourself to the people hosting the event who
will likely in turn have time to introduce you to other professionals arriving at the event.

Where Should You Network?

Before joining a leads group, association or Chamber of Commerce be sure to attend some of their
events and meetings as you want to make sure that the right types of business owners and
professionals will be there for you to network with. Most organizations allow you to attend as a non-
member or offer a few meetings to attend complimentary before they will ask you to join.
The goal is to meet new people and begin developing relationships and even friendships. It is proven
that the more consistency you display, the more your peers and colleagues will want to work with
you.

Fred W. Layman III, USPTA, NGCOA, GSGA, SCGA, USGA Director of Operations/COO, The
Windermere Club, is the President of an Augusta, Georgia based club lifestyle management and
consulting firm focused on supporting golf club owners, country clubs, residential developers, asset
managers and community boards in the successful operation of their resort, club, tennis, golf and
food and beverage operations. His articles can be viewed on FredLayman.com.
Fred@FredLayman.com

Background: Golf and Tennis Club Owner, Developer, Home Builder, Hospitality, Lifestyle and Leisure

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