Beruflich Dokumente
Kultur Dokumente
2 3 Presentation and
Advertising Organisation additional sources
– Selection (handout)
Compensation and
Appraisal of an Agency; 598-625(BAM)
Electronic Media
Buying.
Advertising campaign –
1 3 Advertising v/s
Consumer Behaviour.
Understanding Brands – 33-85 (KD)
Brand Hierarchy, Brand
2 4
Personality, Brand
Image,
Brand Identity, Aircel- 93-106( KD)
1 4 Building
Brand Equity
Brand Positioning; Brand 152-155, 212-221
Equity; Value Addition (KD), 331-341
1 4 (BAM)
from Branding – Brand-
Customer Relationships,
Brand Loyalty and 93-105 (KD)
Customer Loyalty;
1 4
Managing Brands; Brand
Creation,
Brand Extensions, 364-373(KD)
Brand-Product
2 4
Relationships,
Brand Portfolio;
Brand Assessment Airtel- 33-47 (KD)
through Research – Positioning
2 5 the brand
Brand Identity, Position,
Image,
Financial Aspects of Presentation and
Brands; Branding in Handouts
Different Sectors-
3 5
Customer, Industrial,
Retail and Service
Brands.