Chapter III

RESEARCH METHODOLOGY

This chapter will present the method, procedures and tools that the

researchers will use in evaluating and analyzing the data that will be gathered.

This chapter discussed the research methodology utilized in the study. It

includes the research design, sources of data, respondents of the study,

research instrument, data gathering procedures and lastly the statistical

treatment of data.

Research Design

The researchers will use the descriptive research method in conducting

the study. Descriptive research method describes the characteristics of a

population or phenomenon being studied. The method is chosen to gather data

with the use of survey questionnaire to be provided for the respondents. The

researchers believe that the method will suit the aims of the study in collecting

data.

In survey research, a questionnaire is an instrument that is comprised of a

set of questions to be asked to the participants of the survey. Sir Francis Galton,

an English polymath, introduced the use of the questionnaire in surveys.

Questionnaires usually ask questions that elicit ideas and behaviors,

preferences, traits, attitudes and facts.1

Sources of Data

The study will consider the primary and secondary sources of data. The

primary data will be from the owner or manager of the selected purified Water

Refilling Station in Old Albay that will be obtained through the survey

questionnaire. The secondary data will come from books unpublished materials

and internet that can contribute to the present study.

Population of the Study

The respondents of the study will be the Selected Water Refilling Station

in Albay and some of its customers. They will provide data through the survey

questionnaire. The survey questionnaires will be the given to them to obtain the

necessary information that is needed in the study if the questionnaire could not

provide all the needed information, the researchers will conduct an interview.

Research Instrument

The main instrument that will be used to gather data will be the survey

questionnaire. The survey questionnaire will consist of three (3) parts. The first

part of the survey questionnaire will acquire data regarding the business profile in

terms of type of ownership, initial investments and, years of operation.

In addition, the second part of the survey questionnaire will sought data

about the qualities of products in terms of sources of raw water, numbers of

filtration process and, types of product being sold. Also, the Marketing strategies

implemented.
 Lastly, the third part of the questionnaire will obtain data of acceptability

when it comes to service they provide and drinking water they produce.

Data Gathering Procedure

The researcher will prepare a request letter to be addressed to the

selected Water Refilling Station in Albay. The researchers will have a prior visit to

the selected respondents in order to ask permission and look for the authorized

person whom the letter should be addressed. After the visit, the researchers will

prepare the letter to be addressed to the specific owner or manager to ask for

approval of the request to conduct the study. Upon the approval of the letter, the

researchers will then give the survey questionnaire to the respondents. The

researchers will personally hand-in the questionnaire and will administer the

questionnaire to ensure that it will be answered correctly and accurately. The

researchers will have a follow up questions, if necessary, from the answers of the

respondents. The answers of the respondents will be the gathered data and will

be analyzed in order to come up with the findings, conclusions and

recommendations.
Statistical Treatment

The data collection in this study will subject to certain statistical treatment.

The weighted mean will be used as the statistical treatment of the study. This

statistical treatment will be used to determine the average responses of different

options provided in the various section of the questionnaire.

SCALE RANGE INTERPRETATION

3 2.50 – 3.00 Always Practiced

2 1.50 – 2.49 Sometimes Practiced

1 1.00 – 1.49 Never Practiced

SCALE RANGE INTERPRETATION

1 4.50 – 5.0 Excellent

2 3.50 – 4.49 Good

3 2.50 – 3.49 Fair

4 1.50 – 2.49 Needs improvement

5 1.00 – 1.49 Poor

Formula:

∑𝒙
𝑴= 𝑵
M = Mean
∑ = Summation
X = Responses
N = Number of respondents
 Notes

1
Survey and Questionnaire- Guide https://explorable.com/surveys-and-
questionnaires accessed March 1,2019.