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Garrett Milligan

Ms. Weddle

English 3

23 April 2019

Gosha Rubchinskiy

Gosha Rubchinskiy is a world renowned Russian fashion designer, but he didn’t start his

first collection with the eyes of millions on him, it was much more difficult than that. Today, he

is an illustrious Russian designer pulling from many different areas of inspiration such as the

Cold War. He has changed the streetwear fashion industry with because of his come up, what he

creates, and his future plans to keep creating.

Gosha Rubchinskiy started his infamous brand in Moscow, Russia in 2008, but he hadn’t

just gotten into fashion. He recalls wanting to be in the fashion industry ever since he was 15

years old. He followed his dreams throughout college studying in hair styling, makeup, and

makeup styling (NSS Magazine 2019) , giving him an upper edge on dressing models for his

brand. After starting Gosha in 2008, he released his first collection in 2009, ​Evil Empire,​ which

took inspiration from Soviet era Russia and the Cold War. He held his first runway at an old

church’s sports stadium in Moscow where the attention of thousands had come not only to see

Gosha, but many other brands as well. This event kick started his fashion career.

After releasing his first collection in 2009, Gosha decided to take a break from fashion

and moved on to photography, explaining that it was too expensive to produce on his own in

Russia (NSS Magazine 2019). It wasn’t until he met Adrian Joffe, president of, Commes des
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Garcons, another huge fashion brand, that he started producing clothing again. With the help of

Joffe, the two were able to bring Gosha’s brand back to life. Gosha stuck to creating the clothing

and the initial sample for the run, while Joffe stuck to producing and selling the clothing. They

still have this bond today and vouch to continue working together in the future (BOF 2019).

Gosha is a man to invent and innovate when he gets the chance. As his brand continued

to grow, he grew tired of the tradition, create a line, produce it, show it off, sell it, every season.

As of now he is in the works with Joffe to bring something new to the fashion industry, Gosha is

getting rid of the usual seasonal releases and moving onto something bigger and better (Foreman

2018). He posted on his Instagram story that he would be stopping his seasonal releases and

putting a halt to Gosha as he figures out a new and inventive way to produce and sell his

upcoming clothing.

Whether or not the world will continue to support Gosha and his clothing is not known,

but what is known, is that he is a fashion icon. He helped bridge the gap between streetwear and

high fashion which pushed him to success. He started off fairly well and only grew from there

with the help of Adrian Joffe, who he continues to work with. He will always be known for his

infamous brand, Gosha Rubchinskiy.

Works Cited:

“All You Need to Know about Gosha Rubchinskiy Waiting for His next Show at
Pitti Uomo | Nss Magazine.” ​Nss Magazine​, www.nssmag.com/article/8428.
Accessed 5 Apr. 2019.

Foreman, Katya. ​Gosha Rubchinskiy to Halt Seasonal Collections​. WWD, 4 Apr.

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2018,
wwd.com/fashion-news/fashion-scoops/gosha-rubchinskiy-stop-seasonal-collecti
ons-1202643444/.

“Gosha Rubchinskiy to Stop Label, Launch New Venture.” ​The Business of

Fashion,​
www.businessoffashion.com/articles/news-analysis/gosha-rubchinskiy-to-stop-la
bel-launch-new-venture. Accessed 5 Apr. 2019.