Beruflich Dokumente
Kultur Dokumente
AT TATA TELESERVICES
(Tata DOCOMO)
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EXECUTIVE SUMMARY
Personnel planning embrace all future positions in the organizations. Human Resource
Planning is a vital ingredient for the success of the organisation in the long run. There are
certain ways that are to be followed by every organisation, which ensures that it has right
number and kind of people, at the right place and right time, so that organisation can achieve
compensating employees and of attending to their labour relations, health, and safety and
fairness concerns. Each objective needs special attention and proper planning and
implementation.
Employees should be a vital part of the efficient and effective functioning of your
with the skills and qualifications necessary to meet the organisations needs. Shortage
of skills and the use of new technology are putting considerable pressure on how employers
go about recruiting and selecting staff. It is recommended to carry out a strategic analysis of
recruitment and selection procedure. With reference to this context, this project is been
This report includes Meaning and Definition of Recruitment and Selection, Objectives and
which an Organisation gets suitable application. Job Analysis, which gives an idea about the
requirement of the job through which job descriptions & job specifications is prepared. Next
is Selection process, which includes steps of Selection, Types of Test and Interviews.
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This project more emphasizes on Effectiveness of recruitment sources and whole process of
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CHAPTER – 1
THEORY
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1.1 RECRUITMENT
Recruitment means to estimate the available vacancies and to make suitable arrangements for
Recruitment is understood as the process of searching for and obtaining applicants for the
A formal definition states, “It is the process of finding and attracting capable applicants for the
employment. The process begins when new recruits are sought and ends when their applicants
are submitted. The result is a pool of applicants from which new employees are selected”. In
this, the available vacancies are given wide publicity and suitable candidates are encouraged
In recruitment, information is collected from interested candidates. For this different source
such as newspaper advertisement, employment exchanges, internal promotion, etc. are used.
In the recruitment, a pool of eligible and interested candidates is created for selection of most
suitable candidates. Recruitment represents the first contact that a company makes with
potential employees.
1.1.1 Definition:
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1.1.2 Purpose and importance of Recruitment:
1. Determine the present and future requirements of the organization on conjunction with
work force.
6. Begin identifying and preparing potential job applicants who will be appropriate
candidates.
7. Increase organizational and individual effectiveness in the short term and long term.
8. Evaluate the effectiveness of various recruiting techniques and sources for all types of
job applicants.
Recruitment is a positive function in which publicity is given to the jobs available in the
organization and interested candidates are encouraged to submit applications for the purpose
of selection.
Recruitment represents the first contact that a company makes with potential employees. It is
through recruitment that many individuals will come to know a company, and eventually
decided whether they wish to work for it. A well-planned and well-managed recruiting effort
will result in high quality applicants, whereas, a haphazard and piecemeal efforts will result in
mediocre ones.
Manpower planning:
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Manpower Planning which is also called as Human Resource Planning consists of putting
right number of people, right kind of people at the right place, right time, doing the right
things for which they are suited for the achievement of goals of the organization. Human
Resource Planning has got an important place in the arena of industrialization. Human
Resource Planning has to be a systems approach and is carried out in a set procedure. The
procedure is as follows:
Before a manager makes forecast of future manpower, the current manpower status has to be
1. Type of organization
2. Number of departments
Once these factors are registered by a manager, he goes for the future forecasting.
Once the factors affecting the future manpower forecasts are known, planning can be done for
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The Manpower forecasting techniques commonly employed by the organizations are as
follows:
i. Expert Forecasts: This includes informal decisions, formal expert surveys and Delphi
technique.
(Projecting past trends), indexation (using base year as basis), and statistical analysis
iii. Work Load Analysis: It is dependent upon the nature of work load in a department, in
a branch or in a division.
iv. Work Force Analysis: Whenever production and time period has to be analyzed, due
v. Other methods: Several Mathematical models, with the aid of computers are used to
forecast manpower needs, like budget and planning analysis, regression, and new
venture analysis.
Developing employment programs- Once the current inventory is compared with future
forecasts, the employment programs can be framed and developed accordingly, which will
Design training programs- These will be based upon extent of diversification, expansion
plans, development programs, etc. Training programs depend upon the extent of improvement
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in technology and advancement to take place. It is also done to improve upon the skills,
An organization can fill up its vacancies either through promotion of people available in the
Thus, there can be two sources of manpower – external and internal. For all recruitment, a
preliminary question of policy considers the extent to which it will emphasize external and
internal sources.
Vacancies through internal sources can be filled up either through promotion or transfer;
recruiters tend to focus their attention on outside sources. Therefore, the first problem is to
identify outside sources. Normally, following outside sources are utilized for different
positions.
brief statement of the nature of jobs, the type of people required, and procedure for
2) Employment Agencies -: Many organizations get the information about the prospective
candidates through employment agencies. In our country, two types of agencies are
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Public Employment Agencies: There are employment exchanges run by the
government almost in all districts. The employment seekers get themselves registered
with these agencies. Normally, such exchanges provide candidates for lower position
like semi-skilled and skilled workers, and lower-level operations like clerks, junior
supervisors, etc.
Private Employment Agencies : There are many consultancy and employment
agencies like ABC consultants, Personnel and productivity services, etc., which
provide employment services particularly for selecting higher level and middle level
universities and colleges. This source is quite useful for selecting people to the posts of
and candidates found suitable are called for further interviews at specified.
applicants is that the present employees may have specific knowledge of the
employees are reasonably satisfied with their jobs, they communicate these feelings to
employees through the internet service. There are many job portals available on
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internet like Naukri.com, Monster.com etc. Candidates register their cvs on the
different job portals which are searched by the recruiters who are looking for the
candidates. The candidates whose profiles match with the recruiter’s requirement are
6) Gate Hiring -: The concept of gate hiring is to select people who approach on their
own for employment in the organization. Gate hiring is quite useful and convenient
method at the initial stage of the organization when large number of such people may
regarding such hiring and providing facilities to +such gate callers. It is not necessary
that a particular organization will utilize all sources to employ people of all types.
Some of the sources are more useful for a particular category of employees.
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1.2 SELECTION
Selection is basically picking an applicant from (a pool of applicants) who has the appropriate
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1.2.2 GOALS OF SELECTION
To systematically collect information about to meet the requirements of the advertised
position.
To select a candidate that will be successful in performing the tasks and meeting the
A selection process involves a number of steps. The basic idea is to solicit maximum possible
information about the candidates to ascertain their suitability for employment. Since the type
of information required for various positions may vary, it is possible that selection process
may have different steps for various positions. For example, more information is required for
application forms. These forms have variety of information about the applicants like
screen the applicants who are found to be qualified for the consideration of
employment. Based on the screening of applications, only those candidates are called
for further process of selection who are found to be meeting the job standards of the
organization.
2) Selection Tests -: Many organizations hold different kinds of selection tests to know
more about the candidates or to reject the candidates who cannot be called for
interview, etc. Selection tests normally supplement the information provided in the
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application forms. Such forms may contain factual information about candidates.
Selection tests may give information about their aptitude, interest, personality, etc.,
which cannot be known by application forms. Types of selection tests areas follows:
Achievement test, Intelligence test, Personality test, Aptitude test, Interest test.
candidates. The basic idea here is to find out overall suitability of candidates for the
jobs. It also provides opportunity to give relevant information about the organization
before the selection the selection tests. For example, in the case of campus selection,
preliminary interview is held for short listing the candidate’s process of selection.
4) Checking of References -: Many organizations ask the candidate to provide the names
from whom more information about the candidates can be solicited. Such information
may be related to character, working, etc. The usual referees may be previous
employers, persons associated with the educational institutions from where the
varies a great deal both in terms of coverage and timings. Some organizations only
have general check up of applicants to find out the major physical problems which
may come in the way of effective discharge of duties. In the context of timings also,
some organizations locate the physical examination near the end of the selection
process, others place it relatively early in the process. This latter course is generally
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6) Approval by appropriate Authority -: On the basis of the above steps, suitable
department. Organizations may designate the various authorities for approval of final
selection of candidates for different categories of candidates, Thus, for top level
managers, Board of directors may be approving authority; for lower levels, even
received, the candidates are informed about their selection and asked to report for duty
to specified persons.
7) Placement -: After all the formalities are completed, the candidates are placed on their
jobs initially on probation period may range from three months to two years. During
this period, they are observed keenly, and when they complete this period successfully,
1.3 INDUCTION
Introducing the new employee who is designated in a job, job location, surrounding,
organization, organizational surrounding, introducing him to his relevant group is the final
when he first joins the company and giving him basic information he needs to settle down
To give new comer necessary information such as location of a café, rest period etc.
To build new employee confidence in the organization.
It helps in reducing labor turnover and absenteeism.
It reduces confusion and develops healthy relations in the organization.
To develop among the new comer a sense of belonging and loyalty to the organization.
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A formal induction programme should provide following information:
Merits of Induction:-
Demerits of Induction:-
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CHAPTER – 2
COMPANY PROFILE
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2.1 Introduction of TATA group
Tata group believes in Leadership with Trust. Tata companies operate in seven business
energy, consumer products and chemicals. They are, by and large, based in India and have
significant international operations. The total revenue of Tata companies, taken together, was
$70.8 billion (around Rs325,334 crore) in 2008-09, with 64.7 per cent of this coming from
business outside India, and they employ around 357,000 people worldwide. The Tata name
has been respected in India for 140 years for its adherence to strong values and business
ethics.
Every Tata company or enterprise operates independently. Each of these companies has its
own board of directors and shareholders, to whom it is answerable. There are 28 publicly
listed Tata enterprises and they have a combined market capitalization of some $60 billion,
and a shareholder base of 3.5 million. The major Tata companies are Tata Steel, Tata Motors,
Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and
Tata Communications.
Tata Steel became the sixth largest steel maker in the world after it acquired Corus. Tata
Motors is among the top five commercial vehicle manufacturers in the world and has recently
acquired Jaguar and Land Rover. TCS is a leading global software company, with delivery
centers in the US, UK, Hungary, Brazil, Uruguay and China, besides India. Tata Tea is the
second largest branded tea company in the world, through its UK-based subsidiary Tetley. Tata
Chemicals is the world’s second largest manufacturer of soda ash and Tata Communications is
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Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of
nationalism. Tata companies have always believed in returning wealth to the society they
serve. Two-thirds of the equity of Tata Sons, the Tata promoter company, is held by
philanthropic trusts that have created national institutions for science and technology, medical
research, social studies and the performing arts. The trusts also provide aid and assistance to
Tata companies also extend social welfare activities to communities around their industrial
units. The combined development-related expenditure of the trusts and the companies
amounts to around 4 per cent of the net profits of all the Tata companies taken together.
Ratan N Tata has been the Chairman of Tata Sons, the promoter company of the Tata group,
since 1991. He is also the Chairman of the major Tata companies, including Tata Motors, Tata
Steel, Tata Consultancy Services, Tata Power, Tata Tea, Tata Chemicals, Indian Hotels and
Tata Teleservices. During his tenure, the group’s revenues have grown nearly 13-fold.
Mr. Tata also serves on the board of directors of Fiat SpA and Alcoa. He is also on the
Mr. Tata is associated with various organizations in India and overseas. He is the Chairman of
Prime Minister’s Council on Trade and Industry, the National Hydrogen Energy Board, and
the National Manufacturing Competitiveness Council. He is the president of the Court of the
Indian Institute of Science and Chairman of the Council of management of the Tata Institute
of Fundamental Research. He also serves on the UK Prime Minister’s Business Council for
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Britain and the International Advisory Council of Singapore’s Economic Development Board.
He is also a member of the Global Business Council on HIV / Aids and the Programme Board
Mr. Tata joined the Tata group in 1962. After serving in various companies, he was appointed
director-in-charge of The National Radio and Electronics Company in 1971. In 1981 he was
Mr. Tata received a BS degree in architecture from Cornell in 1962. He worked briefly with
Jones and Emmons in Los Angeles before returning to India in late 1962. He completed the
The Government of India honoured Mr Tata with its second-highest civilian award, the
Padma Vibhushan, in 2008. He has also received honorary doctorates from Ohio State
University, the Asian Institute of Technology, the University of Warwick and the Indian
Institutes of Technology of Kharagpur and Madras, and an honorary fellowship from the
Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The
Tata Group had revenues of around US $75 billion in financial year 2008-09, and includes
over 90 companies, over 350,000 employees worldwide and more than 3.5 million
shareholders.
Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology
platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com
(India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It
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launched mobile operations in January 2005 under the brand Tata Indicom and today enjoys a
pan-India presence through existing operations in all of India's 22 telecom Circles. The
company is also the market leader in the fixed wireless telephony market with its brand
Walky. The company has recently introduced the brand Photon to provide a variety of options
Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture
with NTT DOCOMO of Japan, and offers differentiated products and services under the TATA
DOCOMO brand name. TATA DOCOMO arises out of the Tata Group's strategic alliance with
Japanese telecom major NTT DOCOMO in November 2008. TATA DOCOMO has received a
pan-India license to operate GSM telecom services-and has also been allotted spectrum in 18
telecom Circles. The company has rolled out GSM services in 14 of India's 22 telecom Circles
in a quick span of under six months. The company plans to launch pan-India operations by the
end of FY 2009-10.
Today, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, serves
over 58 million customers in more than 410,000 towns and villages across the country, with a
bouquet of telephony services encompassing mobile services, wireless desktop phones, public
In December 2008, Tata Teleservices Limited announced a unique reverse equity swap
strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited,
and Quippo Telecom Infrastructure Limited-with the combined entity kicking off operations in
early 2009 with 18,000 towers, thereby becoming the largest independent entity in this space-
and with the highest tenancy ratios in the industry. The WTTIL-Quippo combine is targeting
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2.4 TATA DOCOMO
TATA DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM
platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT
DOCOMO in November 2008. Tata Teleservices has received a pan-India license to operate
GSM telecom services, under the brand TATA DOCOMO and has also been allotted spectrum
in 18 telecom Circles. TTSL and has already rolled out its services in various circles.
The launch of the TATA DOCOMO brand marks a significant milestone in the Indian telecom
landscape, as it stands to redefine the very face of telecoms in India. Tokyo-based NTT
DOCOMO is one of the world's leading mobile operators-in the Japanese market, the
company is clearly the preferred mobile phone service provider in Japan with a 50 per cent
market share.
NTT DOCOMO has played a major role in the evolution of mobile telecommunications
through its development of cutting-edge technologies and services. Over the years,
products and services like the i-modeTM, mobile payment and a plethora of lifestyle-
enhancing applications. Today, while most of the rest of the industry is only beginning to talk
of LTE technology and its possible applications, DOCOMO has already started conducting
DOCOMO is also a global leader in the VAS (Value-Added Services) space, both in terms of
services and handset designs, particularly integrating services at the platform stage. The Tata
Group-NTT DOCOMO partnership will see offerings such as these being introduced in the
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TATA DOCOMO has also set up a 'Business and Technology Cooperation Committee,
comprising of senior personnel from both companies. The committee is responsible for the
identification of key areas where the two companies will work together. DOCOMO, the
world's leading mobile operator, will work closely with the Tata Teleservices Limited
management and provide know-how on helping the company develop its GSM business.
Despite being a late entrant, Tata Indicom, TTSL's CDMA brand, has already established its
Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today, Tata
Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million
customers in more than 320,000 towns and villages across the country offering a wide range
of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth
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ORGANIZATIONAL CHART OF TATA DOCOMO
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2.6HIERARCHY PYRAMID OF TATA DOCOMO
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BOARD OF DIRECTORS
MR. NS RAMACHANDRAN
MR. KISHOR CHAUKAR
Designation: Independent Director
Designation: Director
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MR. I. HUSSAIN MR. RAVI LAMBAH
Designation: Director Designation: Director
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CHAPTER – 3
PROCESS AT TATA
TELESERVICES
(TATA DOCOMO)
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3.1.1 To actualize the organizational vision of providing “Trusted services to 100
million happy customers by 2011”. Acquiring and retaining high quality talent
Teleservices limited(TTSL) adopted for the same will mirror our corporate
3.1.2 The recruitment process is the most visible and dynamic way of projecting an
3.2 OBJECTIVE
Systematically hire competent human resource inline with HR Strategies derived from
business goals, future growth plans & evolving roles and responsibilities of employees
through internal job-postings, with a view to enable career growth for them.
Implement merit based hiring practices that provides equal opportunity to all.
Hire “CRISP” talent with requisite competence, skill set, knowledge and attitude to
3.3.1 While hiring a TTSLite, they look for the following attributes:-
C - Customer Focus
R - Result Orientation
I - Initiative and Speed
S - Self Confidence
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3.3.2 Sourcing Strategy
The following sources will be used for identifying the potential Human Resources
for TTSL:
Recruitment consultants, Employee Referrals, Job portals, Internal Resume
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3.4 INITIATION OF RECRUITMENT
The organization’s business plans for the fiscal year originates from the long term
based on the strategic objectives set down for achieving the annual business
objectives for the function. The finance function analyses the cost incurred in the
Hiring Plan
Following this, the hiring plan for entire year is charted out. This plan lays down
and function. The manpower budget is reviewed if any revision in business plan
takes place. There is no carry forward of budgeted manpower from one year to
another year. Thus, there may be a change in the manpower needs projected
initially, and the same gets changed on changes in business plans during the course
of the year.
In addition to the budgeted requirement for manpower, there may be some other
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A key input for recruitment is an inventory of all skill sets and competency levels
for existing positions in all functions. These prerequisites for a position are
experience profile, skill. JDs give an understanding of the tasks performed and the
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Approved manpower
Manpower plan/ requisition
replacement need
Internal job
postings
Sourcing- internal/
external source
Screening of CVs
Inputs from hiring
managers
Selection process
No
Candidat
e
selected
Salary fixation
Process
E - Offer
Improvisation
Offer Commencement of
accepted No sourcing activity
Medical check
up Not ok
Review process
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3.5RECRUITMENT SOURCES
Once the requirement for hiring is justified and manpower requisition is approved,
applications for specific positions are generated through various sources. Following
This method is used for identifying qualified internal candidates. It has the
business processes and culture and hence, job training can be reduced. It
a requisition.
Receive CVs from internal candidates within 7 days of job
posting.
Activities The manpower requisition should be signed & forwarded
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inform Finance, inform reporting manager about
candidates folder
o Begin sourcing Activity
3.5.1.ii CV databank
regard to local candidates. After the applications are received, they are screened
attracting qualified candidates. Employees not only get the referral fee but also
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inputs CVs from employees
receipt of CV
If the CV is short-listed, organize interview/if rejected tell
referee
Informed the employee about the outcome if refer
employee is acquainted with the job complexities and the organization culture.
The term “off – role employees” refers to the employees working on the rolls
Criteria
The applications are for entry level positions only (M8 – M7)
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The applicant has served for a minimum period of 12 months continuously with
They help in identifying job seekers and are a good and efficient source for
on a contingency basis implying that they are paid a fee only when a position is
Selection of RCs
The list of consultants along with the applicable terms and conditions is
Evaluation of RCs
The list of consultants is revised only at the beginning of each financial year,
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Head HR approve the above list
Inputs on manpower
Identification of new
consultant’s profiles
consultant
Circulation of contract to
Circles and to RC’s
Feedback to Rc’s
Payment to RC after
candidate joins
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Evaluation of
consultants
Annual evaluation of
performance of RCs
Review process
3.5.2.ii Advertisements
applicants, to be used in specific cases such as walk in’s, special positions etc.
This source is used for hiring for M5 & above levels. For this an advertisement
copy should be prepared jointly and been approved by both the hiring function
a. Meet the criteria set by the company for release in the print media.
b. Be brief, precise and consistent with job specifications and the selection
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Summary of TTSL’s business
Level/Title and location of position
Position code for each job
Job specifications in terms of skills, experience and qualifications
required
Leading job portals like Naukri, Times job, Monster etc. Should be used
to get CV’s for closing positions at the level of M2 to M8. corp – TA will
maintain an annual matrix of usage of these portals by circle & will also
All open positions which are to be put on TTSL website will be done so
Having received the applications, the next step is to evaluate applicants experience
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It is conducted for all trainees and laterals recruits in the level of
from corporate office. The result of test will be criteria for short
Psychometric Test: This test is done to find out the “CRISP” fit.
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3.6.2 Interview
This is powerful technique used to assess the capabilities/skills of the
from resumes.
After finalizing a date and time, short-listed candidates are invited for
an interview.
The selected candidates are required to furnish Documents prior to an offer being
made.
Salary comparator
An appropriate salary fitment is generated giving three possible options,
selected person and basic salary of existing employees at the same level.
Approval & signature
The authority for finalization of salary for salary for levels M4 and
below (for all circle positions) shall rest with the Head – HR in each
After selection of the best candidate, email compensation offer is made to him/her.
Only if the candidate accepts this & due verification of Ref. Check/medically fit
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clearance is obtained, an appointment letter detailing the terms of employment is
given to him/her.
It is mandatory for the selected candidate to sign and return the duplicate copy of
the letter.
M3 level for offers in corp. office. And regional HR head/ Circle HR Head
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The Following Flowchart shows the offer and follow
up Process:
No
Is the Commence
offer sourcing activity
accepte
yes d?
Submission of documents
Joining
Review Process
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3.9PRE-EMPLOYMENT ACTIVITIES
Once the selected candidate accepts the offer, the recruitment team communicates
this information to be concerned units within and outside the organization. There are
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3.10 JOINING FORMALITIES
The employee is required to fill in his /her personal details in a joining report and
letter and salary details of last employment along with medical fitness reports. A
The candidate is permitted to join without a relieving letter from last employer
displayed and the same is circulated to all Circles by Corp.HR. At levels M3A-M8, a
welcome note is displayed as the same is circulated to other offices in the circle.
Induction
The new employee then joins the induction program organized by HR.
The induction Program is normally held in the last week of the month. It includes a
the company. The employees are also introduced to the basics of telecom through a
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TTSL has got four broad training schemes for the expertise of its manpower, these
are as follows:
experience.
Through this process employee may move from one Circle to another or from/to
of business reasons.
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All the processes that form part of the recruitment cycle need to be monitored on a
regular basis. Any deviation from the sequence laid down in this manual should be
recorded.
A process review is undertaken both at the Circle level and the corporate level.
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CHAPTER – 4
INTRODUCTION TO PROJECT
& RESEARCH
METHODOLOGY
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4.1 PROJECT OBJECTIVES
To collect the findings, information & analyze to draw conclusion of recruitment
process.
To explain the documentation used at the various stages of the recruitment & selection
process.
To highlight the area where recruitment and selection programs needs improvement.
To know whether the current recruitment process in line with the employee’s future
4.2PROJECT SCOPE
This project has been undertaken to study the recruitment and selection process of Tata
Teleservices and the effectiveness of the same. It covers the overall process of recruitment and
selection of the company. Appointments made are for the eastern region for the year 2013.
4.3.1 Definition
Research in common parlance refers to a search for knowledge. The advanced learner’s
dictionary of current English lays down the meaning of research as “a careful investigation of
enquiry specially through search for new facts in any branch of knowledge.”
The systematic approach concerning generalization and the formulation of a theory is also
research. The purpose of research is to discover answers to questions through the application
of scientific procedures.
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“A research design is the arrangement of conditions for collection and analysis
- JOHN.W.BEST
Research may be defined as “any organized inquiry designed and carried out to provide
- EMORY
- ROBERT ROSS
Descriptive research design studies are those studies, which are concerned with describing the
character of a group.
The researcher makes a plan of the study his research work. That will enable the researcher to
save and resources such a plan of study or blue print or study is called a research design.
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4.3.4 Data Collection
The study was based on questionnaire method. The study was about the Recruitment and
Selection System at Tata Teleservices Ltd. and find out the effectiveness of recruitment.
Primary data
Secondary data
Primary data
The primary data are those, which are collected a fresh and for the first time happen to be
Secondary data
Secondary data are those which have already been collected by someone else and which have
already been passed through the stratified process. It has collected through the manuals,
Along with the usual statistical tools such as tables, percentages, bar charts, I have used
Recruiting Metrics for analyzing the efficiency of recruitment process and arriving at the
conclusion.
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Recruiting Metrics should be defined as: “A quantifiable measurement that can be compared
to established benchmarks AND encourages behaviors focused on candidate quality and client
experience.” Most often, metrics are designed to measure only the outcome or production of a
recruiter regardless of the manner in which those specific metrics are attained. In order to be
effective, metrics must measure the correct results and drive the right recruiting behaviors.
In Recruiting, the measurement of success is very analytical. The general metrics that need to
I. Efficiency metrics
There is way by which we can measure the “Quality” of the results of the recruiting process
The efficiency measures in a recruitment process are carried out on the basis of the
Submittal efficiency
relatively average.
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If the efficiency seems to be below average, then there may appear be some
poor actions being conducted by the recruiters, perhaps spending a lot of time
When the efficiency reaches a very low percentage then ordered are delivered
Interview efficiency
applicants who are shortlisted and offered the position by the total interviewed
little below average as compared to the submittal efficiency. But the same
determination actions are applied if the efficiency results are very low.
Offer efficiency
The last of the three basic efficiencies is measured on the basis of the number
evaluated by dividing the number of candidates to accept the offer by the total
it is above average then the job is being well done, if average or near to average
then there has to be certain actions taken to modify the process and if its below
or very less than average then it is certain that the recruit is doing poor job and
II. Source of Hire – Data is driven by the percentage of new hires from each defined
candidate source. Data also driven by percentage of hires per source, with highest on
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the job performance and tenure rates. Greater focus on Quality of Hire, Quality of
Sourcing Strategy, Cost-Per-Hire, and Time-to-Fill. This metric also helps recruiting
managers see sourcing channels in terms of outcomes, not just sheer numbers.
III. Referral Rates – Data is driven by the percentage of hires from employee referrals
generated by the recruiter. Greater focus on Quality of Hire, Cost-Per-Hire, and Time-
to-Fill.
CHAPTER – 5
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DATA ANALYSIS &
INTERPRETATION
5.1 According to the survey number of estimated new hires in recruitment season 2013
is 25.
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5.2 TABLE 1). DETAILS FOR THE RECRUITMENT SEASON 2013.
From the above data various efficiencies of recruitment can be calculated, which are written
below:-
Result – With the use of above formulas, the following results are found:
well.
Conditions –
58
This would be expected to lower than the submittal efficiency since most people want to
organization is making offers to one out of every three to four interviewed candidates.
If less than one in six candidates interviewed actually receives an offer (16% efficiency), it
Conditions –
If the process yields 80% offer efficiency, or four out of five offers are accepted, you are
doing well.
Conversely, if less than three in five offers are accepted (60% efficiency), then something in
your recruiting processes will need to be modified or addressed. Low offer efficiencies could
mean the recruiter is doing a poor job of pre-closing the candidate or negating counteroffers.
The offer efficiencies percentage can be too high. If 100% of people accept your offers,
perhaps you are offering too much money for the job.
Sourcing efficiency analysis through pie chart & calculation of referral rate(Quality Metrics)
59
Total 25 100%
Inference: -
60
Inference –
TTSL preferred those people at the higher level management who have high work experience
i.e. 9 to 15 years.
Minimum work is required at lower level because they have less responsibilities than higher
61
5.5 TABLE 4). NUMBER OF CANDIDATES HIRED AT DIFFERENT
Percentage of no. of
Management levels Number of candidates hired
candidates
Higher level management 4 16%
Middle level management 20 80%
Lower level management 1 4%
Total 25 100%
Inference -
16% candidates hired at higher level management.
4% candidates hired at lower level management.
But 80% candidates hired at middle level management, it shows that higher number of
62
5.6 TABLE 5). REFERRAL FEE UNDER EMPLOYEE REFERRAL
SCHEME
Inference –
If a candidate hired through employee referral scheme in return employee would get some
referral amount. The referral amount increases with the increase in the management level at
63
5.7 TABLE 6). NUMBER OF CANDIDATES HIRED AT VARIOUS
DEPARTMENTS IN 2013.
Analysis by departments
candidates
Marketing 1 4%
Sales 24 96%
HR - -
Finance - -
Technology - -
CSD - -
Total 25 100%
Inference -
In this recruitment 96 % employees are hired in sales department.
Only 4% employees are hired in marketing department.
There is no hiring in any other department.
64
5.8 TABLE 7). NUMBER OF MALE AND FEMALE CANDIDATES HIRED
IN 2013 .
Inference –
65
CHAPTER – 6
FINDINGS,
RECOMMENDATIONS &
CONCLUSION
66
6.1 FINDINGS FROM THE STUDY
i. Tata Teleservices Ltd. (TTSL) has a clearly stated Recruitment & Selection Policy.
iii. TTSL prefer internal source of recruitment because employees in the organization get
check of its new hires. It takes 1200 Rs. /candidate. Total expense for
some referral amount. The referral amount increases with the increase in the
67
xi. Gender based analysis:
88% male candidates are selected in recruitment 2013.
12 % female candidates are selected.
xii. To hire higher level management, they prefer advertisement and recruitment
consultants.
xiii. The cost of recruitment consultants is approx. 8% of total CTC at M3 & below levels
interview.
xvi. Provide medical tests reimbursement to the employees.
68
6.2 RECOMMENDATIONS
i. The interview efficiency of TTSL’s Recruitment & Selection Process is 10%, which is
less than the optimum (16%, selecting 1 out of 6 candidates) interview efficiency so
they should investigate their process. It may be possible that recruiters are overly
ii. The offer efficiency is 100%, it can be too high but 100% means perhaps you are
giving too much salary to the new hires or any other factor is associated with it so new
iii. Even though you hires from the external source, the main source of recruitment is
internal but you should have look towards the external world to hire new pool of
talent. So that candidates from external world can also work with you.
6.3CONCLUSION
The Recruitment and Selection Process is one of the basic HR processes. Recruitment
& Selection is very sensitive as many managers have a need to hire a new employee
and this process is always under a strict monitoring from their side.
69
HR management is a part of every manager’s responsibilities. These responsibilities
include placing the right person in the right job, and then orienting, training, and
Tata Teleservices uses two sources of recruitment – internal and external source. But
they prefer internal source because it gives opportunity to employees within the
organization. After recruitment Selection process takes place. This entails establishing
the best fit between job requirements and the candidate’s profile. Selection process
includes screening, interview and various tests. Then offer is made to the candidate if
he/she accepts it employee undergone through various pre- employment activities like
impact of recruitment on the topline and bottomline. Metrics not only help in
evaluating the robustness of internal processes but also provide inputs on customer
satisfaction and vendor evaluation parameters. Various metrics like – quality metrics,
time metrics, cost metrics & Review process is used to find out the effectiveness of
recruitment processes.
70
QUESTIONNAIRE
QUESTIONNAIRE ON
SOURCE OF RECRUITMENT
71
1) Do you have a clearly stated Recruitment & Selection Policy?
Yes
No
6) Please write down the number of selected new hires from different recruitment sources
in this recruitment season.
72
CV database
Recruitment Consultants
Job Portals
Advertisements
Walk Ins
73
Lower level management
9) Which is the best recruitment source for hiring higher level management people and
why?
Advertisement
Recruitment consultants
Job portals
10) How much cost is associated with the various recruitment sources?
Recruitment consultants_____________________________
Job Portals_______________________________________
Advertisements____________________________________
11) What is the minimum work experience is required for the following management
levels?
Higher level management____________________________
Middle level management____________________________
Lower level management____________________________
74
Marketing
HR
Sales
Technology
Finance
CSD
16) Do you provide medical test reimbursement?
Yes
No
17) Do you provide any travel entitlement for outstation candidates coming for the
interview?
Yes
No
18) What are the top 3 recruiting challenges?
_____________________________________________________________________
_____________________________________________________________________
____________________
75
ANNEXURES
76
ANNEXURE 1
JOB DESCRIPTION
Date: Version:
Position Title:
Grade:
Reports to:
Function BU: Sub Function:
Corporate/Circle: Location:
Contacts of this position:
Internal: External:
Job Pupose:
77
Job responsibilities
level criteria
Responsibility 1
Activity 1
Activity 2
Responsibility 2
Activity 1
Activity 2
Competencies:
Professional knowledge
Skills
Personal attributes
ANNEXURE 2
(Date)
Mr. /Ms.(name)
Address
78
Dear Mr.
Please refer to the interview and discussion s you had with us recently. We are pleased to offer
you the position of _______(Designation) in the __________(Function) on the following
terms & conditions:
1. You will receive a Basic salary of Rs._____ per month. All other allowances and
benefits as applicable to you are detailed as applicable to you are detailed in Annexure
– A.
2. Your place of posting will be _____(Location) till the company intimates you
otherwise.
3. You will be governed by and agree to abide by the General Terms & Conditions of
Service of the Company, as enclosed at Annexure – B.
4. You will be governed by ana agree to abide by the provisions of the Tata code of
Conduct, a copy of which is enclosed with this letter.
6. You will be on probation for a period of six month from date of your joining the
company, subject to the conditions detailed in the General terms & conditions of
service.
7. You will furnish to us copies of all relevant certificates, including relieving certificate
from your present employer at the time of joining. You will also submit to us 4 copies
of your recent passport sized and 1 stamp sized photographs on red colour background
at the time of joining.
Within 3 days of receipt of this letter, you are requested to sign and return the
duplicate copy of this letter in token of your acceptance of the terms of appointment,
including the general terms & conditions of Service and the provisions contained in
the Tata Code of conduct.
You are requested to join the services of the company not later than _________(Date)
failing which please consider the offer to be withdrawn, unless an extension to the date
of joining has been mutually agreed in writing.
79
We take this opportunity to thank you for the interest you have shown in our
organization and look forward to welcoming you on board.
Yours faithfully,
For Tata Teleservices Limited
________(name)
________(Designation) I accept the offer of
Appointment
__________________
(signature)
ANNEXURE 3
MEDICAL CHECK UP
SL.NO. DESCRIPTION
1 CBP
2 SRL Ransam or ESR
3 Fasting Blood Sugar
4 UREA
5 CREATININE
6 SGPT
7 X-RAY Chest PA view
8 ECG
9 Blood Group & RH
10 Blood HIV (ELISA)
11 Vision Sight
12 Color Blindness
13 Complete Urine Exam
80
14 Physicians Consultation
TOTAL:
ANNEXURE 4
JOINING CHECKLIST
employer
4 Comparator 4 Relieving/acceptance of
letter
7 Appointment letter- acceptance 7 P.F. Declaration & Nomination
Form
8 Medical report 8 Code of Conduct declaration 7
organization announcement
10 Any other 10 Payroll information data
81
BIBLIOGRAPHY
BOOKS
Internet Source
www.google.com
www.wekipedia.org
www.tata.com
www.tatadocomo.com
Humanresources.about.com
82
Table of Content
Page no.
EXECUTIVE SUMMARY.............................................................. 1
83
3.11.2 Executive Trainee Scheme..............................................
3.11.3 Graduate Engineer Trainee Scheme..............................
3.11.4 Diploma Engineer Trainee Scheme..............................
3.12Inter Circle Hiring...........................................................................
3.13Process Review................................................................................
84
5. CHAPTER – 5 DATA ANALYSIS & INTERPRETATION 57-68
5.1 No. of estimated new hires.........................................
5.2 Table 1.........................................................................
5.3 Table 2.........................................................................
5.4 Table 3..........................................................................
5.5 Table 4..........................................................................
5.6 Table 5..........................................................................
5.7 Table 6..........................................................................
5.8 Table 7..........................................................................
QUESTIONNAIRE.........................................................................................75-79
ANNEXURES.......................................................................................................................80-86
BIBLIOGRAPHY................................................................................................................ 87
85