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INTRODUCTION
The Company is basically a chain of physiotherapy clinic and wellness organization with
its 3 clinics located at Nagpur.
The company hires a Business Developer to create brand awareness of the company as
being a startup and uses various marketing techniques and strategies for lead generation in
YourPhysio. This helps in increasing the revenue of the company.
YourPhysio is leading chain of physiotherapy clinics with its 3 clinic located across
Nagpur. It was founded by Mr. Ashutosh Mundhada and Dr. Sheetal Mundhada who is the
chief physio at YourPhysio with 30+ years of experience in physiotherapy.
YourPhysio uptill now has treated 12000+ patients. 240+ Physio related condition are
treated. 30+ physios and staff are employed at YourPhysio.
The physiotherapy is one of the ancient sciences of curing the people by doing some
physical practices. In India, A physiotherapist uses the “Doctor” as a suffix with prefix
‘P.T’.
The students who are interested in curing the people and helping physically disabled
people, then this is the right career for such students. And no doubt, you will be a doctor.
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1.2 YourPhysio’s Objective:
The main objective and mission of YourPhysio is to deliver 10x better patient experience
in physiotherapy care delivery and to make aware about the problems that can happen
after the age of 60 years.
YourPhysio is leading chain of physiotherapy with it’s 3 centres located across nagpur
city. It was founded in 2017 by Mr. Ashutosh Mundhada and Dr. Sheetal Mundhada.
Mr. Ashutosh has completed his Bachelors in Engineering from BITS PILANI in
Electronics and Instrumentation stream.He manages all the marketing related stuffs
while Dr. Sheetal Mundhada is the Chief physio at YourPhysio with 30+ years of
experience in her field. She looks after her patients and has a team of 30+ physio’s and
staffs.
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2. MARKETING STRATEGY
Very often the success or failure of a company is a direct result of an effective or not so
effective marketing marketing strategies. Therefore, choosing a marketing strategy that
fits the company product is of vital importance.
The first step toward developing an appropriate marketing strategy is to know your
audience. Are they 40+ year old Patients ? Do they require physiotherapy? Where do
they live? Do they live near our clinic areas?
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2.2 CREATING A BUSINESS MODEL
In this model we decide of the business plans and packages that will be offered to patients
and how will it be beneficial for the patients. Packages are planned for the patients where
discounts offer are given to the patients.
The marketing strategy is decided by how you are going to launch the campaign in the
market and how will you serve the demands of the patients in the camp. The package that
is to be given to the patients in the camp is decided. The advertisement is done by
pamphlets distribution, online social media platforms like whatsapp messages and
instagram posts.
This term is analysis of the strategy and the output of result occurred from the strategy
discussed. The necessary adjustments are made and again the strategy is implemented for
the next project again you learn and again you change unless and until the perfection is
not achieved.Once the perfection in the project is implemented then the strategy is
finalized and the work on that project is carried out in that fashion.
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3. ROLE OF BUSINESS DEVELOPER
Business Developer Identifies and helps to develop strategic relationships with partners
or potential customers. Assists in the development of a strong pipeline of new business
opportunities through direct or indirect customer contact and prospecting.
• Counselling a Patient.
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3.3 Sales Process:
• Call closing.
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4. DIGITAL MARKETING
The problem definition is mapping of right patient to clinic digitally using various
problems through lead generation.
4.1.1. Wix
Wix.com Ltd. is an Israeli cloud-based web development platform that was first
developed and popularised by the Israeli company also called Wix. It allows users to
create HTML5 websites and mobile sites through the use of online drag and drop tools.
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Fig 4.2: Wix
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Phase 1:
Figure the journey of the customer and understand how the patient thinks and feel.
Phase 2:
Create Google Ads, Website, and Landing Pages and analyse the outcomes
Phase 3:
i. Create Campaigns.
ii. Create Ad Groups for different Conditions of Physiotherapy.
iii. Create Ads
-> Headlines
-> Description
4.3.2 Wix
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Fig 4.4: Created Google Ads at YourPhysio
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5. Acknowledgements
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