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 Connect with Gartner

Data Storytelling Find out more

about all of Gartner’s
With MultiExperiences
upcoming events.

Marty Resnick Connect with Marty

Research Director
Marty Resnick is a Research Director on Gartner's Enterprise Architecture and Technology
Innovation team based in Atlanta, GA (USA). Mr. Resnick's primary focus is on the role of the
Enterprise Architect in the selection, recommendation and implementation of emerging technologies
(e.g. virtual reality and augmented reality) , as well as, the use of methodologies such as Agile and
Design Thinking for use in ideation, innovation, and achieving business outcomes.

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 Three words tell
the whole story

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 "No one ever made a decision
because of a number.
They need a story."

Daniel Kahneman, Quoted in Vanity Fair article

"How Two Trailblazing Psychologists Turned the World of Decision Science Upside Down,"
December 2016

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So Much for Data-Driven …

Proportion of
business decision
makers who would
prioritize gut feel
over data if there
was a contradiction
%
between the two:
Source: "Decisive Action: How Businesses Make Decisions and How They Could Do It Better," The Economist, Intelligence Unit.
6 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
CIOs Identify Game Changer Technologies

Game-Changing Technologies
Percentage of Respondents
24%
Data analytics (including predictive analytics) 23%
20%
Artificial intelligence/machine learning 40%
10%
Cloud (including XaaS) 12%
9%
Digital Transformation 10% U.S.
(n = 989)
6%
Mobile (including 5G) 7%
5%
Internet of Things 6%
4% Top Performers
Automation 3% (n = 230)
3%
Blockchain 5%
2%
Information Technology 3%

RPA 6%

0% 23% 45%
Q. Which technology area do you expect will be a game changer for your organization? Coded open text responses. Multiple responses allowed. Showing top 10 responses
among top performers.
Base: Excluding “prefer not to answer”, n varies by segment.
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Data Story telling in Three Acts

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Three Acts

1. Act One – Set the Stage, Gather the Data

2. Act Two – When the Data itself Becomes the Obstacle
3. Act Three – Actionable Decision Making with Multiexperiences

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10 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
The Two Dimensions of Data in the Digital World

Digital strategies
Digital business
require the use
generates new data
of new data for
for consumption
business decisions

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The Data and Analytics Era

Data Is Everywhere Access to All Digital Outcomes

▪ New data sources (e.g., social, ▪ Real-time ▪ Algorithmic business

geolocation, IoT and third-party) ▪ By business users, specific to role ▪ Automated and event-based
▪ Business exploration ▪ Data lakes and hands-on access ▪ Real-time, just in time
▪ Volumes and complexity growing ▪ Easy visualization tools ▪ Predictive and prescriptive
▪ Velocity is an issue ▪ Synthesized and embedded ▪ Intelligent and adjusted based
upon context
▪ Managed and supported by
AI/machines
▪ Monetization of data

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Caution: The Dark Side of Data in the Digital World

Ecosystem risks and exposures

Single view of the truth and information governance challenges

Heightened data governance needs

Security and privacy risks

Ethical considerations

Infrastructure, system scalability and management (including cloud-based architectures)

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Current Visual-Based Data Discovery Workflow

Prepare Data:
Manual data preparation, data
quality, enrichment cataloging

Visual-
Based Data
Share and Operationalize Discovery Find Patterns in Data:
Findings:
Manual exploration of data using
Dashboards, storytelling, interactive visualization
collaboration Manual feature engineering and
Depends on user to model building
interpret results

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15 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
16 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
 Too Much Data
to See, Let
Alone Act Upon

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 With a Limited
View of the
Data, How Do
You Make
the Right
Decision(s)?

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Strategic Analysis Is Impractical —
Maybe Impossible
▪ Increased number of
data sources.
▪ Increased number of variables.
▪ Interpreting results and telling
stories is manual and prone
to bias.
▪ In this environment, is it possible
to explore every possible pattern
to determine action?

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Augmented Analytics Helps
Augmented Data Preparation
Prepare Data:
▪ Algorithms detect schemas, profile, catalog
and recommend enrichment, data lineage
and metadata

Augmented
Analytics
Share and Operationalize Findings: Find Patterns in Data:
▪ Insights are narrated in natural language or ▪ Natural language query
visualizations to focus user on what is
▪ Algorithms find all relevant patterns in data
important and actionable
▪ Models are autogenerated
▪ Can be embedded in apps or conversational UI

Augmented Data Discovery

Augmented Data Science and ML

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Polling Question 1 of 3
How to participate in our polling
What are your plans for the use of If you are in full screen mode – click Esc
Augmented Analytics in your organization? The poll question is on the “Vote” tab.
Please click the box to make your selection.
Upon voting you will see the results.
A. Currently using in production
B. Currently in POC Thank you!

C. Plan to use in the next 6 -12 months

D. Exploring the possibilities
Q. Polling Question
E. No plans to use (please choose 1 answer)

A. Answer

B. Answer

C. Answer

D. Answer

E. Answer

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22 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
What is possible?

Tyranny of Art of
The Possible The Possible

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24 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
Reaching Decision Makers Where They Are – At the Time of
Decision
Physically
Wearables ▪ Home

Chatbots ▪ Office
Virtual reality
▪ Car
▪ Hawaii

In-dash
Augmented apps
Reality

Mobile Twitter
app

Web What’s
WWW
sites App

Messaging Facebook

Experientially Contextually
▪ In an app ▪ Channel
▪ Immersive Tech ▪ Device
Voice/ Mixed
▪ Messaging reality ▪ Task
VPA Personal
▪ At Risk ▪ Event
IoT

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© 2018 Gartner, Inc.
Polling Question 2 of 3
How to participate in our polling
What type of multiexperience is your If you are in full screen mode – click Esc
organization most interested in exploring for The poll question is on the “Vote” tab.
data storytelling? Please click the box to make your selection.
Upon voting you will see the results.
A. Chatbot
B. Voice (VPA) Thank you!

C. Immersive Analytics
D. Messaging Apps (i.e. Teams)
Q. Polling Question
E. No Plans to use MX (please choose 1 answer)

A. Answer

B. Answer

C. Answer

D. Answer

E. Answer

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MultiExperience Data Storytelling =
Visualization + Narrative + Context +
Experience

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28 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
29 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
 Source: Sisense

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Natural Language Generation as Descriptor

Image source: http://resources.narrativescience.com/h/i/244761001-announcing-a-new-collaboration-between-microsoft-and-narrative-science

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Introducing Immersive Analytics

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 The use of immersive technologies to support
data exploration, decision making, and collaboration.
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Three Goals of Immersive Analytics

Engagement
and Immersion

Immersive
Analytics
Data-Driven
Collaboration
Storytelling

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Engagement and Immersion Are
at the Heart of Immersive Analytics

▪ Technological
Immersion
– Technologies
– Virtual world
– Blended with the
physical world
▪ Engagement Presence
– Sensory experience
– Present

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Data-Driven Storytelling

▪ Underlying Data
▪ Supporting Immersive and Multi-
Experiences (More Than
Just Visualizations)
▪ The Intended
(or Unintended) Message

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Collaboration
Time
Collocated Distributed

Asynchronous Synchronous
People in same People in remote
location using
location using immersive
Space

Immersive displays
displays

Users can record

annotations,
Casual immersive
messages, avatar
visualizations in a
movements, and
public setting
gestures for
playback
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What Is Driving Sales?

Don’t do this

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What Is Driving Sales?

Do this

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Polling Question 3 of 3
How to participate in our polling
What are your plans for the use of Immersive If you are in full screen mode – click Esc
Analytics in your organization? The poll question is on the “Vote” tab.
Please click the box to make your selection.
Upon voting you will see the results.
A. Currently using in production
B. Currently in POC Thank you!

C. Plan to use in the next 6 -12 months

D. Exploring the possibilities
Q. Polling Question
E. No plans to use (please choose 1 answer)

A. Answer

B. Answer

C. Answer

D. Answer

E. Answer

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Recommendations

✓ Review existing digital strategies to identify opportunities and gaps where data and analytics needs
are not effectively supported.
✓ Review digital strategies, highlighting new business models and data/analytics needs.
✓ Assess how new technologies like IoT and AI will impact your enterprise in the short- and long-
term. Identify ways to pilot these technologies through innovation labs or with tech startups.
✓ Ensure you have the right IT resources in place and fill gaps through internal skills development
and new partnerships.
✓ Use a combination of experiences to tell the data story
✓ Review roadmaps and capabilities with existing and potential
analytics vendors.
✓ Start tactical and determine use cases for specific experiences.
✓ Realize the market is still in its infancy stages but begin to explore the possibilities with new
vendors in this space.
41 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommended Gartner Research

 Augmented Analytics Is the Future of Data and Analytics

Rita Sallam, Cindi Howson and Carlie Idoine (G00326012)
 Hype Cycle for Analytics and Business Intelligence, 2018
Jim Hare and Kurt Schlegel (G00340330)
 Examine 4 Use Cases for Augmented Reality Apps in the Enterprise
Marty Resnick (G00354485)
 Virtual Reality and Augmented Reality: Using Immersive Technologies for
Digital Transformation, Customer Experience and Innovation
Marty Resnick (G00367666)
 Four Ways to Get More Value From Data Visualization
James Richardson (G00324351)
For more information, stop by Gartner Research Zone.
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Ask your questions!

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Join us to architect a future of business value and
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Hear Gartner experts present the latest research with an
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