PR CAMPAIGN FOR BRITISH AIRWAYS

An unexpected moment making all the passengers spine go down. British airlines being
crashed on 27th may 2017, the greatest news of the century. The reason being a severe IT
meltdown, but this PR campaign provides a careful analysis of the facts and tries to make its
customers have a trust on the airlines.

Analysing the problem and taking a broader view of the situation we will notice that the
airlines made all its efforts to provide comfort to its users and not only this the customers
were told to have faith in the all their baggage and they themselves were safe with the
airlines. The next flight was arranged for the passengers and the CEO of the airlines also
officially released a video apologising all its customers and thus having faith in the airlines

HERE IS THE LIST OF BROAD DIVISIONS THAT THE COMPANY

HAS CLASSIFIED TO ADDRESS ITS CUSTOMERS

Discounts
Baggage claims
Loyality
Discounts

The company wants to bring its concerns to all the arrived customers the airlines wants to
take the responsibility of its mismanagement and asks for another opportunity of trust from
all its customers and for the cost that the consumers had undergone, the airlines wants to
refund the full amount that is charged from them,

Also, the airline wants to give the customers the great opportunity of travelling another trip
with British airlines at straight 50 percent discount

Baggage claims

The airlines want to clear the fact that all the flights were cancelled to a great IT meltdown
and because of this the consumers were not able to claim their baggage, but the airline want
to clarify that all the baggage are safe with the airlines all it needs is some trust from the
customers point of view.

The airlines assure that all the baggage of all the customers will reach out to them once the IT
meltdown is resolved till then the customers need to have a trust on the airlines.

Loyalty

Continuously falling revenue and also degrading image of the airlines is causing severe threat
of closure of the airlines so the airlines has decided to rank the customers based on the loyalty
and maximum of the customers are found to be loss making (cost of acquiring them is greater
than the revenue collected from them)

The airline has decided to offer voucher for all the loyal customers that can be used up to
their next 3 flights.

The airlines will also be sending personal emails for all the consumers apologising for their
mistake and thus seeking a further opportunity to serve the customers. The airlines will also
provide for all the losses occurred.