1.

The Definition of Sale Kit

Sale kit is a folder or case which contains the promotional information about the
company and their products or services offered to the customers or clients. It will help the
company to increase their sales and their customer’s awareness or interest about their product.
Generally, a sale kit consists of some supporting sales material like CD, Audio or Video,
demonstration material, sales literature, sample etc.

2. The Content in a Sale Kit

In creating a sale kit, the company should consider the things to be kept inside because all
the things they put there will carry and contribute towards their sales and marketing conversion.
Generally, there are some possible content contained in a sale kit. It can be explained as follows.

1. Sales letter: a standard sales letter on company letterhead acts as a basic sales pitch. The
letter is fairly generic but modified a bit based on the desire or the expected clientele to
carry certain specifics. Moreover, the most important part of the sales kit is the cover
letter. It will determine the first impression of the customer because they will open your
other materials if they are interested in your cover letter.
2. Informational company brochure: it will help in highlighting the history of the company,
the vision and the mission, industry experience, business history, location, capabilities,
people in management, features and benefits of your travel agent business which make
you unique or different
3. Service / products, industries/ consumers and processes overview brochure: it will
highlight the products and services that you offer with the types of customer requirements
that you serve. It highlights the products, service, targeted clientele, your service promise,
the processes you use (industrial production, discussion mechanism and frameworks) and
customer service.
4. Individual services and product sales sheets: in case the person is inclined towards a
particular service or product , you can use this sheet to highlight the benefits or features
of that service or product in order to aid the purchase
5. Individual industry or customer sales sheet: in case your product or services are directed
towards a particular industry or individual you can have customized sales brochure for
 them highlighting your services and know-how of the industry and the customer
understanding
6. The other content that can be put in the sale kit are: recent and relevant press release,
industry publications, news about awards and recognition, client testimonial, industry
analysis and long term impact based studies and digital sales presentation in form of
PPT’s, audio, CD, DVD etc.

3. The Steps of Designing a Sale Kit

There are 3 steps in designing sale kit, those are stated as follow:
1. Know your target audience
The first step that you can do in making sale kit is understanding your audience and
your potential costumer. You can try to do small research or survey about their
demographics (age, gender) and psychographics (values, interest). This will help you
determine the overall design and complexity of your sales kit.
2. Focus on the main objective
Build your sales kit around one central idea. A sales kit can be simple or intricate. It
depends on whether it’s a new product launch or competitive promotional pricing.
There should be one fundamental element that ties everything together.
3. Empower the sale
In this step, all that you have to do is making first impressions. It is considered adding
branded promotional items to your next sales kit. Branded polios, portfolios notepads,
pens, lanyards and badges those will give your company a professional confident and
credible image. Leave-behinds are just as important. Brochures and postures are great
visual aids for potential customers. It is also important to consider the cover
4. Be unique and personable
The last step that you can do is your finished product should tell your company’s
story. Your sales kit should carry all the information about your company, your
products and services as attractive as possible, as unique as possible, as creative as
possible. It will influence your new customer’s interest and determine your
customer’s engagement and loyalty to the products you have or offer to them. Your
 sale kit should be eye catching and offer something different from and better than
other companies so that you can build your own image.

4. The Importance of Sale Kit in a Travel Agent

Sale kit is important for travel agent industry because sale kit is like “the heart” of
business process itself. Without sale kit the marketing process will not run well because
the costumer cannot get the clear explanation and also the selling value in the travel agent
company. The customer is going to assume that travel agent without any sale kit is like
they cannot show their selling value or what is their strengths than the other travel agent.
Because in marketing, its cover advertising, public relation, promotions and sales is the
biggest power to get the interest of the customers. The basic of marketing is how to find
the potential costumer by introducing and promoting the selling value and brand image in
Travel Agent Company so that it has differences from the other travel agent company.

5. The department that involved in sale kits in management marketing

1. Product Manager/Brand Manager/Product Executive.

This is a product-based position. His/her responsibility about brand and

turnover.

2. Community Manager/Engagement Manager

His/her job is to build relationships with customers. Especially if the

customer is grouped according to their respective segments.

3. Project manager

The task is to handle the project. Build relationships with (prospective)

clients, prepare tender proposals (and various details), ensure revenue stream from
the next project, and so on.

4. Account Manager

The task is to handle communication between clients and agencies.

5. Market analyst
 The task of collecting, processing, analyzing data from the market. The
results then become the basis for brand managers to make decisions, both
strategic and tactical, regarding which brands to manage will be taken to where.

6. Salesman Taking Order (Salesman TO)

The task ois to offer customers to order the products he/she offers. Build
relationships with customers.

7. Telesales/Telemarketing

The task is to contact and offer customers to order. Or answer a call from a
customer who will order.