A CONCEPT NOTE ON

FACTORS THAT INFLUENCE PURCHASING DECISION OF SMARTPHONE

AMONG CORPORATE EMPLOYEE INSIDE KATHMANDU

SUBMITTED TO: SUBMITTED BY:

Mr. Ajay Shah Irshad Shah
MBAe 8th Trimester

January 2019
Kathmandu
1. Introduction

A Smartphone is a cellular telephone with an integrated computer and other features not
originally associated with telephones, such as an operating system, web browsing and the
ability to run software applications. Smart Phones have gained a lot of popularity and are
considered to be great multimedia tools. Smart Phones are being used for entertainment
purposes due the introduction of new features every day. They have become more than just
call making and receiving devices. Smart Phones now have more business-friendly
applications that can enhance anybody’s business. With emerging technology, smart phones
have become more than communication devices; they are the tools to stay ahead of
competitors and peers in the present times. Smart Phones has now evolved
from communication tools to integratedcommunication devices, media terminals, credit cards
, and remote controls.

2. Research Questions

The study sought to answer the following research questions

i. What are the factors that influence the purchasing decisions of smart phones among
corporate employees inside Kathmandu Valley?
ii. What importance does the brand name plays in purchasing decisions of smart phones
among corporate employees inside Kathmandu Valley?
iii. Does the reference group play the important role in buying decision?

3. Research Objectives

The study was guided by the following research objectives:

i. To identify the influencing factors of smart phones in purchasing decisions of smart

phones among corporate employees inside Kathmandu Valley
ii. To determine the role of the brand name in purchasing decisions of smart phones
among corporate employees inside Kathmandu Valley

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iii. To identify the importance of reference group in purchasing decisions of smart
phones among corporate employees inside Kathmandu Valley.

4. Research Hypothesis

1. There is no significant relationship between Brand Name and Smart Phone Purchase.
2. There is no significant relationship between Price and Smart Phone Purchase.
3. There is no significant relationship between Promotions and Smart Phone Purchase.
4. There is no significant relationship between Reference Group and Smart Phone
Purchase.
5. There is no significant relationship between Features and Smart Phone Purchase.
6. There is no significant relationship between Demography and Smart Phone Purchase.

5. Theoretical Framework

Independent Variables Dependent Variable

 Brand Name
 Price
 Promotions
 Reference Group  Smart Phone Purchase
 Features
 Demography