Beruflich Dokumente
Kultur Dokumente
ON
INTERNATIONAL MARKETING
OF
SHARROW PRIVATE LIMITED
SUBMITTED BY-
SHRUTI PRIYA, SHAHELA PARWEEN, FALAK NAZ, SAQUIB
SAJJAD, SHEKHAR KAPOOR, SHUBHAM KUMAR SINGH
INTRODUCTION OF THE COMPANY
Sharrow is a blend of proven Ayurvedic therapies and 21st century
bio-technology. sharrow products are based on botanical extracts
of plants, herbs and trees and the protein content in their roots,
leaves, flowers and fruits. They are 100 % vegetarian,
environmentally friendly and biodegradable. All sharrow products
are Dermatologist Tested, Organically Pure and Preservative Free.
MARKETING COUNTRY
Sharrow plans to enter the US healthcare market. It is
involved only in manufacturing and operates on a B2B model.
It wants to create its own brand in the US market. Looking at
the current growth trend of US countries (economies), and the
respective trends in inflation, consumer expenditure, retail
clothing sales volume and other factors, it can be concluded
that PUERTO RICO can be considered as the most suitable
market for sharrow products. Lack of international marketing
experience makes it difficult for sharrow to enter the market
independently. Thus, entering into a joint venture with one of
the local partners is the most suitable entry method for
sharrow. It can continue to leverage on its low production
costs in India and launch a new healthcare brand under the
new joint venture. Sharrow will also have to change its
marketing mix and adapt it as per the healthcare market. The
new joint venture in Puerto rico should adopt a penetration
pricing strategy and engage local influencers to recognize the
latest ads in health and make use of the existing manufacturing
facilities in India.
PESTLE ANALYSIS
A PESTEL analysis of Polish healthcare industry will give us
a better understanding of the external environment of Polish
healthcare and cosmetic market.
Political: i)Requires reforms as government systems are
weak.
ii)Tax system requires high social contribution.
iii)Increase in taxes in medium term because of
country’s building public debt.
iv) Poland - 70th (out of 183) easy country for
doing business.
v)Government sometimes slow in registering
new business.
Economic: i) Polish economy expected to grow at 3.4% in
2010 which is considerably high compared to average growth
of European Union.
ii) Inflation decreased to 3.8% in 2009 from
4.4% in 2008.
iii) Financial support from EU, in form of
cohesion funds, towards development of infrastructure,
innovation, human resources and other growth factors.
iv) Polish currency (grosz) strengthened itself
from 2004 to 2008; but weakened in 2009 to settle at
3.12 grosz/US$
Social: i)Large rural population directly/indirectly employed
in agricultural sector
ii) In 2009, 71.2% of population belonged to age
group 15 to 64 years
iii)Consumer expenditure in 2009-10 stood at
£5201milion and expected to grow at 5.1% in 2010-11.
iv) Fashion trends in menswear less significant than
those in women wear. Proportion of females (51.7%) is
marginally higher than proportion of males (48.3%).
v) Increase in disposable income and lesser in
number of children has propelled expenditure in child wear
segment.
vi) Clothing sales increased by approximately 9.3%
in 2008-09 and by 9.6% in 2009-10. Apparels retail sales
value expected to consolidate its fast growth over the past
years.
Technological: i) Needs to improve the transport network
(just 3% of roads meeting EU standards) to develop
distribution processes of businesses.
ii)Still operates on a 30year old power
generation facility which needs replacement. Easy access to
newer technologies as Poland is a member of EU.
Environmental: i) Growth of clothes made of organic (for
example: soya bean) materials.
BESTHERBS INC.
Bestherb Inc. is a USA based trading company which trades
herbs from across all over the world.
We service wholesalers, distributors, and manufacturers of
botanic services and products. We pride ourselves on offering
a superior product at anaccommodating price with excellent
customer service.
Flowers, Plants & trees-silk, Dried, Chinese grocery stores,
Food processing & manufacturing, Natural Foods, Health and
diet food products, health and wellness products, Alternative
medicine & health practitioner, flavoring extracts. Herbal
Extracts, Herbal Extract, Herbs, Herb, Chinese Medicine
Herb, Chinese Medicine, Alternative medicine, Chinese
Herbal Extracts, Chinese Extracts, Herbal Extracts, Raw
material, Traditional Chinese Medicine, (TCM), Bulk Raw
Material, Botanicals, Botanical, Herbal material, Ayruvedic
herbs, standardized herbs, condensed, organic herbs,
Herbalist, pharmaceutical extraction, pure, Pharmaceutical
raw material, vegetation, nutraceuticals, planetary herbs,
extractor, whole herb, powdered herb, Chinese herbal
remedies, nutritionals, Natural health ingredients, herbal
supplement manufacturer, herb manufacturer, herb mfg,
Distributors, Distributor, Tribulus, Epimedium, Icarin,
Icarins, Ginkgo Biloba, Ginkgo, Milk Thistle, Polygonum
Caspid, Polygonum, Rhodiola Crenulata, Rhodiola Rosea,
Rhodiola, Rosea, Rosavins, St John’s Wort, St John, St
John’s, St John Wort, Wort, Tribulus, Saponins, White
Willow, Willow, White, Organic, Organic extracts, Organic
herbs, herb supplier, organic supplier.