Interbank Corporate Social Responsibility Analysis

Corporate social responsibility is a type of a business self-regulation. It is an integrated part

of the business model and it contributes to some further social goal that complies with the
law. It should always be a part of the company's mission to bring out the best for its
customers.

Corporate social responsibility (CSR) is a broad term used to describe a company's efforts to
improve society in some way. These efforts can range from donating money to nonprofits to
implementing environmentally-friendly policies in the workplace.

Allied Bank:

 CSR vision of Allied Bank – “To be a socially responsible corporate citizen”

 The objectives of CSR policy primarily focused at Workplace, Environment,
Community, Customer Relations and Brand Image.
 Establish a WORKPLACE environment to maintain balanced work life, have
healthcare facilities, maintain high ethical standards, have equal employment
opportunities, aid social interaction among employees and encourage employment of
disabled.
 Our working style should have positive impact on ENVIRONMENT, use of
renewable energy sources, reducing carbon omissions, promoting trees and plants and
change of working style, on best effort basis, from paper based to computer based.
 Strengthen CUSTOMER RELATIONS by ensuring satisfaction and privacy. Make
our COMMUNITY feel our presence not only by our business interactions but also by
sharing and caring, especially during the times of adversities and natural calamities.
Our BRAND and slogans such as, “Aap kai dil main hamara account” should be
known as community caring organization and not just for profit.
Meezan Bank:
• Meezan Bank believes in playing a prominent role in contributing to the United
Nations Sustainable Development Goals (SDGs). Throughout 2018, the Bank
partnered with various organizations to design and implement initiatives, primarily in
the healthcare and education sectors, to benefit the society.
 • Bank regularly conducts a number of activities during the year for its customers as
well as the general public, such as Islamic banking seminars, workshops, local get-
togethers on new branch openings and occasion based activities

• Bank supported this mentoring program, which is driven by ‘Thought to Destiny’

theme whereby Bank employees voluntarily mentored TCF students by dedicating
their six Saturdays during the last cycle of Rahbar in 2017

• Partnership with Institute of Business Administration (IBA) for the National Talent
Hunt Program to select needy students of various Intermediate Boards of the country
entered its eighth successive year in 2017

Askari Bank:

 The Bank understands its obligation towards social development activities and is
committed to contribute in CSR initiatives mainly in the areas of health, education,
sports and culture.
• During the year, the Bank and its employees contributed towards the Diamer Bhasha
and Mohmand Dams Fund. To support our national game, the Bank continued to
provide honorary employment to the players and trainers of national hockey team.

• Initiated an in-house training program for the graduate children of our less-earning
employees with the aim of enhancing employment opportunities for them.

• Recently they started to focus on tree plantation drive which was also focused on
cover page of their 2018 financial report
• So this basically is a marketing tactic which also shows they are fulfilling
sustainability formalities
• Askari Bank contributes to a number of programs related to education, health and
relief work, environmental causes, cultural endeavours and sports events.
The table below shows us a specific comparison between each bank, comparing their corporate
social responsibility and what type of technique that they use.

ALLIED BANK ASKARI BANK MEEZAN BANK

Very Specific about CSR Less Specific about CSR Less Specific about CSR

Use Marketing, HR and Use Marketing, HR and Use Marketing, HR and

Financial approaches Financial approaches Financial approaches

Yearly CSR report Mentions CSR in their Annual Mentions CSR in their Annual
Financial Report Financial Report

Full Financial report on CSR No Financial Evidence No Financial Evidence

Focused on Environment CSR approach is based on Focused on Environment

Approach Environment protection Approach