let's start a magazine 


to hell with literature 


we want something redblooded



lousy with pure 

reeking with stark 

and fearlessly obscene



but really clean 

get what I mean 

let’s not spoil it 

let’s make it serious



something authentic and delirious 

you know something genuine like a mark 

in a toilet



graced with guts and gutted 

with grace
ee cummings, no thanks (no date)
Let’s Start A Magazine:
Editorial Design
Term 2, Week 3, VA4104
1. What does ‘editorial design’
mean?
—‘Visual journalism’
— The design of magazines,
periodicals, newspapers, journals,

zines, etc.
— Design that combines images & text
— Design that is published and
distributed
2. What does ‘editorial design’
do?
— Presents lots of different content in
one place
— Communicates ideas or stories
through the organisation and
presentation of visuals and words
— Presents information in such a way
as to illicit a response, communicate a
message, or inform a reader
3. How does ‘editorial design’
function?
— Gives expression and personality to
written or visual content
— Structures visual and written
material in such a way as to be legible
and coherent
— Attracts and attains new readers for
the information that it presents
— Captures/documents a particular
moment in thought, culture, history
New York Times (2012) / Sniffin’ Glue (1976–77)
Hello (2001) / Fantastic Man (Jop Van Bennekom, 2018)
Esquire (George Lois, 1968) / Nuts (Jop Van Bennekom, 2013)
Vogue US (2016) / Riposte (Shaz Madani, 2017)
 Magazines have always played a

central role in our visual culture. A
unique format, they represent a
medium that combines a number of
essential elements — portability,
tactility, repetitiveness and a
combination of text and images —

that have enabled them to be
continually renewable and relevant.

Jeremy Leslie, magCulture: New Magazine Design (2003)

Friday 8 February, 9.45am, 270 St John Street
Jeremy Leslie, MagCulture
Portfolio: Matt Willey
Matt Willey, Killing Eve titles (2018)
Matt Willey, The Independent redesign (2013) / Independent typeface, Henrik Kubel
Matt Willey, The Independent redesign (2013) / Independent typeface, Henrik Kubel
Matt Willey, The Independent redesign (2013) / Independent typeface, Henrik Kubel
Matt Willey, The Independent redesign (2013) / Independent typeface, Henrik Kubel
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Art Director), Gail Bilcher (Design Director),

The New York Times Magazine redesign (2015)
Matt Willey (Co-founder and Designer), Port Magazine (2011)
Matt Willey (Co-founder and Designer), Port Magazine (2011)
Matt Willey (Co-founder and Designer), Port Magazine (2011)
Matt Willey (Co-founder and Designer), Port Magazine (2011)
Matt Willey (Co-founder and Designer), Port Magazine (2011)