MOHAMMED SOHAIL

Mobile: +971-588253885
Mohammedsohail.me@gmail.com

Digital Marketing Executive with expertise in SEO, SEM, SMM & E-mail Marketing

Over 2 years of experience in Digital Marketing. My expertise is building websites and optimizing them to
drive more traffic through Google, Bing, and Yahoo. Implementing all paid campaigns on Search Engines
and Social Media Platforms
Presence of experience required to manage company's online presence to help increase brand
awareness and gain company the positive attention it needs to stay one-step ahead of the competition.

Areas of Expertise

❖ SearchEngine ❖ Hootsuite ❖ Mail Chimp

optimization ❖ Google Adwords ❖ Content Marketing
❖ Search Engine Marketing ❖ Google Analytics ❖ E-mail Marketing
❖ Social Media Marketing ❖ Google Webmaster ❖ Mobile Marketing
❖ Website Development ❖ PPC Specialist

CAREER HIGHLIGHTS

1.5 years experience with ISHYD, Hyderabad, India,

As Digital Marketing Executive

Overseeing digital implementation and creating results-oriented digital strategies for ISHYD. Setting and
revising KPI’s based on present and past performances, brand's presence online, competitive analysis and
digital trends with focus on high ROI.

SEM:
Implementing Paid search, video advertising, paid social campaigns, programmatic display advertising,
dynamic ads, re-marketing and more.

Data Analytics:
Analyzing traffic by source, performance by channel, budget realignment accordingly to ensure correct
targeting of all activity, Setting and reporting accurate attribution for all conversion.

SEO:
Ensure company website is fully optimized. Using acquired user experience data and search engine latest
standards, specifications and requirements. Advice on content optimization, keyword use etc.

CRM:
Creating strategy – covering online & offline data capturing, analysis and segmentation, customer insights
from quantitative data & qualitative client surveys, defining customer personas, data scoring, customer
contact strategy and loyalty program development.

Email Communication:
Creating dynamic and static EDMs, drip campaigns, transactional email strategy and implementation,
creative content, targeting and analysis.

Social Media:
Strategy, Implementation, Content Planning, Analysis, Community Management, Lead and Awareness
Campaigns.

Content Strategy
Covering online press channels, website and social media channels to build brand equity, engagement,
drive, and performance.

Website and Landing Pages

Creating and developing website and landing pages for company and integrating with tool for in-bound
marketing and conversion.

6 months of experience with INSIDE DIGITAL, Hyderabad

As Intern Digital Marketing Executive

Job Responsibilities:

• Handle day to day client’s account management.

• Help senior resources in delivering exceptional campaigns.
• Manage both on-page SEO and off-page SEO for the clients.
• Collaborate with content marketing to create high-quality content.
• Manage social and paid search campaigns of clients account.
• Worked on reporting, analytics, and trend tools, including but not limited to Google Analytics

EDUCATION

B.Tech (Mechanical) Jawaharlal Nehru Technological University, Hyderabad

CERTIFICATIONS

• Google Adwords - Display Advertising

• Google Adwords - Search Advertising
• Google Analytics

PERSONAL DOSSIER
Father’s Name : Muhammad Gouse
Date of Birth : 11 October 1995
Marital Status : Single
Languages Known : English, Telugu, and Hindi
Nationality : Indian
Address : Al - Marwah Towers, Jamal Abdul Naser St, Sharjah.
Visa Status : Visit Visa