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Name: Score: / 100

TEST: UNIT 2
Vocabulary
1 Circle the correct answer. (16 x 1 = 16)
1. This website directs / targets adolescents rather than younger children.
2. Regular exercise, coupled / blurred with a healthy diet, is all you need to stay in shape.
3. Many people have called into / out of question the wisdom of lengthening the school day.
4. Arguments and disagreements are point / part and parcel of family life.
5. A jeep like this would suit me down into / to the ground since I’m moving to the country.
6. Teaching staff are concerned about a number of issues / preoccupations, including bullying.
7. While everyone around him was depressed by the situation, Jake managed to remain savvy / upbeat.
8. Emma’s previous work experience gave her an edge / eye over the other job candidates.
9. Teachers should do their best to instil / fulfil confidence in their students.
10. The voters won’t be easily dictated / swayed by the prime minister’s arguments.
11. The responsibility for repairing the road lies / goes with the local council.
12. In my opinion, it’s morally / shamelessly wrong to use animals to test beauty products.
13. When receiving the award, the actor said a great honour had been established / conferred on him.
14. It’s hard to second-guess / grasp the decision of the jury.
15. Stepping into the airport, the minister was met with a battery / barrage of questions from reporters.
16. The changes in rhythm in this piece of music are very discerning / subtle.

2 Complete the sentences. Use the correct form of the word given. (7 x 2 = 14)
1. Many successful advertisements feature slogans. MEMORY
2. Constant helped the schoolchildren learn the poem. REPEAT
3. The band members are given treatment whenever they dine at this restaurant. PREFER
4. The students are to raising money for the local animal rescue shelter. COMMIT
5. Celebrity is one way to sell a product. ENDORSE
6. I really dislike the way you’re always trying to people. MANIPULATION
7. This TV series is supposed to be a of today’s society. REFLECT

3 Complete the text. Use the words below. (10 x 2 = 20)


question brand impact consumer campaigns
reach capture purchase exposed off the wall

THE SIMPLER, THE BETTER


Marketing executives responsible for creating effective advertising (1) ............................................ try to come up with clever
and unusual ideas to (2) ............................................ the public’s attention and persuade people to (3) ............................................ the
product they are trying to sell. Clever ads that might be difficult to understand at first can get people talking and have
a significant (4) ............................................ on sales. But when it comes to advertising on a webpage, simpler might be better.
According to recent research, we are (5) ............................................ to so many images and pieces of text on a webpage that
we pay little attention to the adverts displayed there. In fact, people look at an advert for one-tenth of a second at most.
Companies hoping to (6) ............................................ a large audience online, therefore, should create adverts in which the
product is instantly recognizable: a straightforward picture of a soft drink bottle clearly displaying its
(7) ............................................ name, for example. A mysterious image or one that is (8) ............................................ might appeal to
the average (9) ............................................ looking at a billboard, but if you’re selling online, it’s a (10) ............................................
of just keeping things clear and easy to understand.

PERSPECTIVES ON PROFICIENCY // TEST: Unit 2 // Photocopiable © Burlington Books 1


Grammar
1 Complete the sentences. Use the correct past form of the verbs given, active or passive. (7 x 2 = 14)
1. The car advertisement (show) repeatedly during the World Cup.
2. The dancers were exhausted because they (practise) their routine all day.
3. While the film (make), one of the actors had an accident.
4. By the time we returned to the campsite, our friends (already / light) a fire.
5. Robert was holding his arm, but I (not / realize) he’d hurt it that badly.
6. Some of the people at the hotel (forever / complain) about the food.
7. I (only / sleep) for about 10 minutes when a loud noise woke me up.

2 Circle the correct answer. (12 x 2 = 24)


1. I hadn’t seen Helen for years, but I knew I her 7. “Does that woman look familiar?”
immediately. “Yes. a teacher at the primary school we went to?”
a. recognized c. was recognizing a. Wouldn’t she be c. Wasn’t she being
b. was recognized d. would recognize b. Hadn’t she been d. Didn’t she use to be
2. “Is there something you want to ask me, Toby?” 8. “You could have asked George to lend you his lecture
“Yes, sir. I if I could have a few extra days to notes.”
finish my technology project.” “I did, but he let me see them!”
a. am wondered c. was wondering a. wouldn’t c. didn’t use to
b. would wonder d. had been wondered b. wasn’t to d. hadn’t
3. The film was relatively cheap to make but 9. “Why didn’t you speak to Colin?”
nevertheless it was a huge success. “Well, I realized who it was, he’d already
a. be c. to be disappeared around the corner.”
b. being d. been a. while c. by then
4. “I hope we can still find tickets for the play.” b. since d. by the time
“Me too. I to book them online but I completely 10. “Where’s John?”
forgot.” “I think he some friends for coffee.”
a. mean c. would mean a. would meet c. had met
b. had meant d. used to mean b. has been meeting d. was meeting
5. “What did you and your sister use to argue about?” 11. Karen for somewhere to live for a few weeks
“Well, for one thing she my clothes.” when she found a great apartment.
a. borrowed always c. always was borrowed a. looked c. used to look
b. used to borrow always d. was always borrowing b. had been looking d. was looking
6. It’s high time you up your room. 12. “Do you want to play tennis after work?”
a. tidy c. tidied “Actually, I of leaving early today.”
b. have tidied d. had tidied a. thought c. had thought
b. was to think d. was thinking

PERSPECTIVES ON PROFICIENCY // TEST: Unit 2 // Photocopiable © Burlington Books 2


3 Complete the second sentence so that it has a similar meaning to the first sentence, using the word given. Do not
change the word given. You must use between three and six words, including the word given. (6 x 2 = 12)
1. Don’t you think you should start applying to colleges? ABOUT
Isn’t applying to colleges?
2. After spending the whole morning on her essay, Hannah still hadn’t finished it. WRITING
Although Hannah morning, it still wasn’t finished.
3. Your refusal to help yesterday upset me. WOULD
I was upset that yesterday.
4. Few people bought the novel at first, but it later became a bestseller. TO
Sales of the novel were poor at first, but it
a bestseller.
5. I can’t believe your dad was once the drummer in a pop group. PLAY
I can’t believe your dad drums in a pop group.
6. Would you mind if I interviewed you for the school magazine? WONDERING
I you for the school magazine.

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