Beruflich Dokumente
Kultur Dokumente
LTD
MASTER OF BUSINESSADMINISTRATION
Carried during the academic year 2014-2015
Submitted by:
(PRAVEEN KUMAR)
Registration No: MBA141261024
CONTENTS
SI.
TOPICS PAGE NO
NO
1 Executive Summary 2-4
Industry Profile
Company Profile:
5- 37
2 Brief about the company
Conceptual Framework
A Review of Earlier Research studies conducted
5 Theoretical summary 42-47
Literature Review
Conclusion 71-72
7
Bibliography 73
8
Annexure 74-76
9
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Hangyo ice creams Pvt, Ltd incorporated in 2002 is a flagship company of Srikrishna
Group, which has turnover of more than Rs.100 Corers. Srikrishna Group is a first
organized private sector venture in milk industry in the State of Karnataka. Similarly
Hangyo ice creams pvt Ltd is a first private sector organized player of the state of
Karnataka in ice creams category.
The company’s present plant of ice creams manufacture and fully fledged
milk and milk products Dairy is based at No.52 Heror village in Udupi District. It has a
capacity of 10,000 Liters of ice creams production per day. Different novelties of ice
creams in 44 varieties consisting of Cones, candies, sundaes and ice creams cups of
different flavors are manufactured in the plant. The first plant was established in 2003
with all indigenous content. Dairy plant of Hangyo ice creams Pvt Ltd has a capacity of
50,000 ltr/day of processing and distribution of milk and milk products.
The main purpose behind the study is to analyse the company financial position
TO know how the company coordinates its managerial function by using ratio
analysis
INDUSTRY PROFILE
INTRODUCTION
Hangyo Ice Creams Pvt. Ltd., is a flagship company of Srikrishna Group, which
is a Rs.100 crore entity with interests spanning various sectors like milk and milk
products, ice creams and fresh foods, restaurants and hospitality. Srikrishna Group has
the distinction of being the first organized private sector venture in milk industry in
Karnataka state. Continuing in the same pioneering tradition, Hangyo Ice Cream Pvt.
Ltd., is also Karnataka’s first private ice cream manufacturer in the organized sector.
Incorporated in 2002, Hangyo, is today a leading ice cream brand loved by consumers
across all segments of society in its rapidly growing market spanning the states of
Karnataka, Kerala and Goa.
ISO CERTIFICATION:
Hangyo Ice Cream Pvt. Ltd., is a ISO 22000:2005 certified company for both its
divisions - Dairy and Ice Cream. Hangyo is probably the first ISO certified company in
private sector in ice cream manufacture in the state.
MARKET REACH:
Hangyo ice creams are offered in a variety of presentations like cups, cones and
candies. At present 138 varieties of ice creams are available in these novelties and also
in larger take home family packs. Hangyo Ice Creams are presently marketed
throughout Coastal Karnataka from Mangalore to Karwar and in major cities of the
state like Bangalore, Mysore, Hubli, Dharwad, Belgaum, Haveri, Gulbarga, Bagalkot,
Bijapur. The small towns like Athani, Navalgund, Naragund, Ranebennur, Gadag are
also covered. Hangyo Ice Creams have already opened in Solapur and Kolhapur, in
southern Maharashtra.
RETAILING MODELS:
Strong retailing network is the key to win any retail market. Hangyo Ice Creams
has introduced an unique retail format which has enabled the brand to remain
consistently successful. This format relies on a chain of franchisees called
“HangyoParlours” and “Hangyo Shoppes” for the vending of ice creams and milk
products.
Hangyo Ice Creams Pvt. Ltd., presently has a network of over 6000 retailers in
its operational area. In larger cities, Hangyo Ice Creams also has valuable associations
with bigger Retailing giants like Big Bazaar, Metro, More and Reliance Fresh for
display and sales of its varieties of ice creams
INFRASTRUCTURE:
The plant has production capacity of 10,000 litres of ice cream per day. All the
ice cream products of the company are manufactured in this plant in various
presentation like Cones, Candies, Sundaes and Ice Cream Cups.
The dairy unit of the plant has a capacity of 50,000 litres/day of processing and
distribution of milk and milk products.
New Plant : In view of overwhelming response from the channel partners and
also the consumers, Hangyo Ice Creams has embarked on a major expansion drive
which will result in increased capacity and bigger market share.
As a first step in this direction, a New Plant has been established by the
company at Hosalli Village, Kirwatti on National Highway 63 near Yellapur, Uttar
Kannada District. The plant is just 45 kms from Hubli.
NEW MARKETS:
The present infrastructure and the new addition would help the company to
reach out to the mar1
Gkets of Pune in Maharashtra and enter the Hyderabad City of Andhra Pradesh.
Sharing smiles, Hangyo is sure to earn a good Brand Equity in the new markets. The
variety of novelties, which would be produced in this plant would certainly entertain
the primary consumers of ice creams – children and youth. Hangyo’s vision is to
become a national brand in coming years.
COMPANY PROFILE
FIRST PLANT:-
SECOND PLANT:-
Started : 2011
Brand : Hangyo
Email :www.hangyo.in
BACKGROUND:
Hangyo Ice Creams Pvt. Ltd., incorporated in 2002 is a flagship company of Srikrishna
Group, which has turnover of more than Rs.100 Crores. Srikrishna Group is a first
Organized Private Sector venture in Milk Industry in the State of Karnataka. Similarly
Hangyo Ice Creams Pvt. Ltd., is a first Private Sector organized player of the State of
Karnataka In Ice Cream category.
PRESENT INFRASTRUCTURE:
The Company’s present Plant of Ice Cream Manufacture and full fledged Milk
and Milk Products Dairy is based at No. 52, Heroor Village in Udupi District. It has a
capacity of 10,000 Litres of Ice Cream production per day. Different novelties of Ice
Creams in 34 varieties consisting of Cones, Candies, Sundaes and Ice Cream Cups of
different flavours are manufactured in the Plant. The First Plant was established in 2003
with all indigenous content.
Dairy Plant of Hangyo Ice Creams Pvt. Ltd., has a capacity of 50,000 litres/day of
processing and distribution of Milk and Milk Products
ISO CERTIFICATION:
Hangyo Ice Creams Pvt. Ltd., is a ISO 22000:2005 Certified Company for its
both divisions of Diary and Ice Cream. The Company is probably the first ISO Certified
Company in Private Sector in Ice Cream manufacture in the State
MARKET:
Hangyo Ice Creams are presently marketed in Coastal Karnataka from Mangalore to
Karwar and other major cities of the State like Bangalore, Mysore, Hubli, Dharward,
Belgaum, Haveri, Gulbarga, Bagalkot, Bijapur. The small towns like Athani,
Navalgund, Naragund, Ranebennur, Gadag are also covered. Hangyo Ice Creams have
already opened in Sholapur &Kholapur, in Maharashtra,
PRODUCTS:
Hangyo has variety of Ice Creams in cups, cones and candies. The 44 varieties of Ice
Creams are being served in these novelties and also in take homes big family packs.
RETAILING:
Hangyo Ice Creams has introduced a Retail format called “HangyoParlours” and
“HangyoShoppees” These formats are vending variety of Ice Creams and Milk
Products.
Hangyo Ice Creams Pvt. Ltd., has a networking of 3400 Retailers in their operational
area. Hangyo Ice Creams has introduced another format called “Just Hangyo Exclusive
Dealer” (JHED) for the smaller towns. The momentum of this outlet is expected to be
rapid.
In retailing era, Hangyo Ice Creams have association with bigger Retail
Formats like Big Bazaar, Metro, More and Reliance Fresh for display and sales of its
varieties of Ice Creams.
The overwhelming response from the Channel Partners and also the consumers, `
Hangyo Ice Creams needs more capacity to serve the existing consumers for their fuller
satisfaction. Moreover Hangyo being in the business of Spreading Happiness through
its Ice Creams, new enquiries from other geographical areas are compelling to enter the
new Markets.
NEW PLANT:
The New Plant has been established by the Company at Village Hosalli,
Kirwatti on National Highway 63 near Yellapur, Uttar Kannada District. The Plant is
just 45 K.M. away from Hubli. The new Plant has a capacity of producing 16,000
liters/day of Ice Creams in imported automatic Plant. The said Plant equality has
processing capacity of Ice Cream Mix. The company had also installed the Continuous
Freezers to match the Processing and manufacturing Process.
The other automated Machine is the Cup Filler having capacity of filling 10,000
cups of 50 ml/100ml per hour. The Company now can produce 1.00 Lakh cups Ice
Cream per day in the New Plant. The variety of cones and sundaes is the in thing to
today’s market. Hangyo has installed 5000/hour Cones/Sundaes filling automated
machine.
HANGYO STRATEGY:
Hangyo would thrust Ice Cream as a Dessert for its regular use in families. The family
segment in the Market is very large and taken home sector would increase in years to
come. The unorganized sector is dominating in Tier-3 cities and villages. Wherein
Hangyo would reach and spreads its wings to popularize Ice Cream in an effective way.
The concentration in Tier-2 cities would also give boost to the sales of Hangyo.
The existing markets also would be strengthened with new novelties in Ice
Creams and would attract more and younger generation for consumption of Ice Cream.
NEW MARKETS:
Hangyo is a committed Corporate Citizen and helps directly and indirectly around 3500
families presently. With this new Plant our contributions would be for more than 5000
families in the society directly or indirectly.
AWARDS:
Srikrishna Milks Pvt. Ltd., the pioneer enterprise of the Group got "Best Small
Scale Industry" Award from the Government of Karnataka in 1993.
Hangyo Ice Creams Pvt. Ltd., got "ISO 22000:2005" Certification for its Dairy Unit
from JAS-ANZ Certification Agency in 2009.
COMPETITORS
Fantasky
Amul
Idel
CANDIES
SHORT TREAT
CREAMY CANDIES
SRIKHAND
CONES
VISION, MISSION
AND
OBJECTIVES
VISION:-
MISSION:
OBJECTIVES:
ORGANISATION CHART
MARKETING STRATEGY
FINANCE DEPARTMENT
1:Shares
3:Loan& advance
They accounting year of the union shall be 1st June to 30th June the books of
accounts &Other record shall be maintained as prescribed in the rules & such other
records as may be found necessary.
The statement showing assets and liabilities and profit and loss account previous
year shall be prepared before 31 August
MARKETING DEPARTMENT
Marketing has been defined in various ways. The definition that serves our
purpose best is as follows
PRODUCTION DEPARTMENT
Product is very important in every industry without this in department unit move.
In a production process department we have
Production Plant
This study is an attempt to study the organization as a whole and to study the different
department in detail, to get the detailed knowledge about an organization from different
aspects and to study the function of the different department which constitutes an
organization. So the attempt can make to suggest effective changes in that the
organization to achieve its objectives and the different department contribute
effectively towards the achievement of this organization goals.
Only quantitative analysis: Ratios are often called quantitative tools because
their computations are based on only quantitative or numerical figures. The
qualitative aspects of the concerned numerals are totally ignored in the process
of ratio analysis. Ignoring qualitative aspect may mislead the users of ratios. For
example, a high current ratio indicates a satisfactory loan repayment capacity of
a firm. But if its current assets consist of a large quantity of obsolete stock or its
debtors are slow paying the satisfactory trend of loan repayment capacity as
indicated by the current ratio may prove to be only a paper jugglery.
RESERCH METHODOLOGY
In order to make this project more efficient and valuable certain methods are
adopted with regard to collection of data and such is collected are analyzed in the form
of chart and table and evaluated to provide valuable and meaningful information.
DATA COLLECTION
There are two way of collecting data first one is direct method second one is in
direct method primary data are collected in the direct method and secondary data are
collected in direct method
PRIMARY DATA
SECONDRY DATA
Secondary data is collected trough annual, reportprofit and loss a/c ,balance
sheet and also by visiting the company’s website.
RATIO ANALYSIS
Values used in calculating financial ratios are taken from the balance
sheet, income statement, statement of cash flows or (sometimes) the statement of
retained earnings. These comprise the firm's "accounting statements" or financial
statements. The statements' data is based on the accounting method and accounting
standards used by the organization
It is treated as one of the most important tool for the Capital Structure
Analysis of a concern.
It helps the management to prepare the necessary Budget and to formulate the
future policies.
It depends on the data supplied from the process of Financial Accounting, and
if those data are incorrect, information obtained from the Ratio Analysis
cannot be relied upon.
As the Ratios are calculated on the basis of the past results, a proper
prediction for future may not always be dependable.
A single Ratio calculated for any functional area of a business does not
convey its conclusive state. A series of Ratios is needed to get any conclusive
idea about that area of the business.
LITERATUREREVIEW
AUTHOR
BOLLEN (1999)
COOPER (2000)
DATA ANALYSIS
This project is regarding the Ratio analysis and its management of the
HANGYO ICE CREAMS PVT LTD IN KIRWATTI. This study is also limited to the
Ratio management. The data and information collated from the Sir V.K.Patil and
through discussion with personal interview and other persons relating to the other
department of HANGYO ICE CREAMS PVT LTD, In addition to these to annual
reports of various financial years the company.
BALANCE SHEET
CURRENT RATIO
GRAPHICAL REPRESENTATION
CURRENT RATIO
1.2
1.15
1.1
1 1.09
1.01
0.95
0.9
2013 2014 2015
INTERPRETATION
Conventional rule of current ratio is 2:1. In the year 2013 current ratio increased
1.09. in the year 2014 current ratio level of last year 1.19. In the year 2015 also level of
a ratio 1.01 totally company ratio is level.
RETURN ON EQUITY
Return on equity (ROE) measures the rate of return on the ownership interest
(shareholders' equity) of the common stock owners. It measures a firm's efficiency at
generating profits from every unit of shareholders' equity (also known as net assets or
assets minus liabilities). ROE shows how well a company uses investment funds to
generate earnings growth. ROEs between 15% and 20% are generally considered good
GRAPHICAL REPRESENTATION
return on equity
0.05
0.045
0.04
0.035
0.03
0.025 return on equity
0.02
0.015
0.01
0.005
0
2013 2014 2015
INTERPRETATION
In the year return on equity ratio increased 0.05 net worth is increased and in
the year 2014ratio is decreased 0.04. In 2015 of ratios also decreased 0.04 of this year.
The company ratio is decreasing way.
GRAPHICAL REPRESENTATION
0.02
0.015
0.005
0
2013 2014 2015
INTERPRETATION
In the year 2013 return on assets ratio is increased 0.02 and in the year 2014
ratio is decreased 0.01 of this year and in 2014 of ratio is increased by 0.02 of 2013
year level ratio of 2015 ratio.
A financial ratio of net sales to fixed assets. The fixed-asset turnover ratio
measures a company's ability to generate net sales from fixed-asset investments -
specifically property, plant and equipment (PP&E) - net of depreciation. A higher
fixed-asset turnover ratio shows that the company has been more effective in using the
investment in fixed assets to generate revenues.
GRAPHICAL REPRESENTATION
4.5
4
3.5
3
2.5 FIXED ASSETS TURNOVER
RATIO
2
1.5
1
0.5
0
2013 2014 2015
INTERPRETATION
The table that the totalassets was 4.1 in the year 2013 and it is decreased 2.9
in the year 2014. Due to recession occurred during the year 2015 it has increased 3.3
however it is recovered in the very next year and very high signify that the firm has an
excessive investment in total assets.
The two basic components of the net profit ratio are the net profit and sales.
The net profits are obtained after deducting income-tax and, generally, non-operating
expenses and incomes are excluded from the net profits for calculating this ratio.
Thus, incomes such as interest on investments outside the business, profit on sales of
fixed assets and losses on sales of fixed assets, etc are excluded.
GRAPHICAL REPRESENTATION
0.64
0.62
0.6
0.58
0.63 NET PROFIT RATION
0.62
0.56
0.54
0.55
0.52
0.5
2013 2014 2015
INTERPRETATION
This ratio is the overall of the firm’s ability to turn each rupee of sales into
net profit. The ratio of the company for three years are 0.62 , 0.63, 0.55 respectively.
By analyzing the above ratios it clearly shoes that the company s profitability is not so
satisfactory. But among the three years ratios it is found that in the year 2014 it was
good ratio.
RETURN ON INVESTMENT
GRAPHICAL REPRESENTATION
RETURN ON INVESTMENT
1.6
1.4
1.2
1
1.59 RETURN ON INVESTMENT
0.8
1.24 1.27
0.6
0.4
0.2
0
2013 2014 2015
INTERPRETATION
In the year 2013 return on investment ratio increase in 1.59.In the year 2014
ratio is decreased on 1.24 of this year and in year 2015 ratio is increased 1.27 of this
year.
GRAPHICAL REPRESENTATION
PROPEITORY RATIO
35
30
25
20
PROPEITORY RATIO
15
10
0
2013 2014 2015
INTERPRETATION
The table propeitory equity is 32.5 in the tear 2013. It has decreased 26.5 in
the year 2014. During the year 2015 it has increased 27.5 and therefore it indicates the
good return to the proprietor
GRAPHICAL REPRESENTATION
1.8
1.6
1.4
1.2
1 DEBT EQUITY RATIO
1.66
0.8 1.47
0.6 0.98
0.4
0.2
0
2013 2014 2015
INTERPRETATION
The table debt equity ratio is 0.98 in the year 2013. The risk level has
increased 1.66 in the year 2014. In 2015 the debt equity ratio observed was 1.47 which
shows the company has increased much on the debt
FINDINGS
The current ratios of the company are as follows, for the year 2013 is 1.09 for
the year 2014 is 1.19 and for the year 2015 is 1.01Current ratios of the company
are decreasing compared to 1.19
The net profit ratio of the company for three years are in 2013 it was 0.62, in the
year 2014 it was 0.63,and the year 2015 it was 0.55 respectively. But among the
three years ratio, it is found that in the year 2012 it was good.
The debt equity ratios are in 2013 it was 0.98, in 2014 it was1.66, and in the
year 2015 it was 1.47 respectively. But good ratio is 1.66 of 2013 but now going
on decreasing way.
SUGGESTION
Company has to maintain proper ratio analysis or should not cross to negative
values.
SWOT ANALYSIS
STRENGTH:-
A Hangyo ice cream has very good taste and high quality and flavor when
compared to other companies.
WEAKNESS:-
They need to create awareness about their brand neither in nor than part in the
Karnataka.
OPPORTUNITIES:-
It can target more number of hotels and cinema houses and malls where people
gather in masses.
THREATS:-
Threat from new entrant in industry due to the huge opportunity in the market.
CONCLUSION
CONCLUSION
All the department of company perform well and the production functions
efficient by following modern business practice.
BIBLOGRAPHY BOOKS
Company Document
ANNEXURE
3. current assets
Short term borrowings 30111487 27629375 27898703
Trade payable 11583708 18144325 33704465
Other current liabilities 2027436 2796621 3631504
Short term provisions 1855726 3797941 1389339
4. share application money -
pending allotment 3000000 200000
TOTAL 128814713 188756599 209953690
ASSETS
1.non current assets
A. Fixed assets
Tangible assets 71508531 69562681 134755056
Capital work in progress - 51601005 -
Noncurrent investment 7786000 7786000 7790900
2.current assets
Inventories 28662782 29786189 36751898
Trade receivables 5114706 4763137 9918612
Cash and cash equivalents 2606487 6095476 4979145
Short term loans and advances 13236206 22132111 15958079
TOTAL 128814713 191756599 210153690
PROFIT & LOSS STATEMENT FOR THE YEAR ENDED 2013-2014 AND 2015
- 2550300
Expenses