INDIVIDUAL ASSIGNMENT (15%)

SUBMISSION DATE: APRIL 03, 2016

Instructions:
1. You are to register the name of the company you have decided for your business
by MARCH 19, 2016.
2. IMPORTANT: Draft your own unique and feasible business plan. Emulating a
business plan from any existing company may result in your Business Plan being
rejected. No Air Asia, McD, ASUS, Malaysia Airlines, etc. but your very own.
3. Once submitted, you will not be allowed to make any changes without prior
consent.

Content for Business Proposal (BP)

1. Table of content
2. Executive summary for BP/BP Synopsis
3. Introduction
4. Purpose of BP
5. Company’s background
6. Owner’s background
7. Management/organization planning
8. Marketing Plan
9. Production/Operation Plan
10. Financial Planning
11. Project execution schedule
12. Summary

Preparation of BP

1.0 Introduction of Company

1.1 Company’s name
1.2 Type of business venture
1.3 Product/services offered
1.4 Business location
1.5 Date of commencement of business
1.6 Industry’s background and market trend
1.7 Future scenario

2.0 Objective of BP
1.8 To seek financial assistance from third party
1.9 To plan for new business execution
1.10 Guideline for business management

3.0 Company’s background

1.11 Company’s name
1.12 Address/Telephone/Fax/Email
1.13 Type of business
1.14 Main activities
1.15 Date of commencement
1.16 Business registration certificate
1.17 Initial capital
1.18 Name and address of shareholders
1.19 Name of bank/Account number

4.0 Owners’ background/shareholders

1.20 Name, address, telephone and email
1.21 Academic qualification
1.22 Experience/skills

5.0 Organization/management planning

1.23 Company’s goal and strategies
1.24 Company’s organizational structure/chart
1.25 List of management staff
1.26 List of positions
1.27 Responsibilities of each position
 1.28 Emolument/salary for each position

6.0 Marketing planning

1.29 Market Research/analysis
1.30 Customer, product and services analysis
1.31 Flow of market analysis related to business venture
1.32 Measuring market size and potential of proposed location (1-2 years)
1.33 Product/services – characteristics and advantages to the proposed business
1.34 Identify potential customer for the product/services
1.35 Competition for the product/services
1.36 Sales forecast
1.37 Potential market share for product/services

1.38 Overall marketing plan

1.39 How to face competition?
1.40 Business advantages compare with competitors in terms of quality, price,
location, image etc…
1.41 Product/services strategies
1.41.1 Pricing strategies
1.41.2 Price determination
1.42 Distribution strategies
1.42.1 How distribution is being planned
1.42.2 Cost involved
1.42.3 Short term and long term sales plan
1.42.4 Promotion strategies
1.42.5 Promotion techniques
1.42.6 Marketing budget

7.0 Production/Operation Planning

1.43 Product/services produced including the quantities
1.44 Production process (if concerning manufacturing)
1.45 Production capabilities
1.46 Production planning
1.47 Total production
1.48 Maximum production capabilities
1.49 Stock inventory
1.50 List of raw materials (if any)
1.51 List of workers/staff involve in production/servicing
1.52 Machine or tools operators

8.0 Financial Planning

1.53 This section is to determine the feasibility of the assumption made related
to the market, sales and other cost involved. The assumption must be
realistic and can be used to forecast the success to the proposed business.
1.54 Project implementation cost
1.55 Source of funding
1.56 Own capital
1.57 Bank loans
1.58 Sales and purchase
1.59 Cash flow pro-forma (monthly and yearly 3-5 years)
1.60 Income statement pro-forma (3-5 years)
1.61 Breakeven analysis

9.0 Project Implementation Schedule

10.0 Summary/justification
1.62 to promote the business proposal and to make the parties concerned
confident with the proposal.