Beruflich Dokumente
Kultur Dokumente
Kayla Maanum
Kim Freeman
19 February 2019
Rhetoric often indicates the intended audience of a written piece. More subtly, the
rhetoric of a piece may also reveal its intended purpose, which may be influenced by the
audience who reads it. Take, for instance, the academic neurobiology community and the
everyday citizen community. Though the two discourse communities may differ in many ways,
they are alike in that they would like to stay informed about the newest neurological discoveries.
Here I present two articles that address each of these communities. Published in Neuron in 2018,
“Light prior to eye opening promotes retinal waves and eye-specific segregation,” is a primary
research article by Tiriac and colleagues that argues light that passes through the eyelids of
young mice plays an instructive role in developing neural anatomy that connects the eyes to the
brain. In Marc Beaulieu’s popular science article “Science says dim lights=dim wits. More light
is likely a bright idea” published by the Canadian Broadcasting Company (CBC), the author
discusses new research that shows dim lighting reduces rat hippocampal size and reduces rats’
performance in spatial learning tasks. While Tiriac et al. aims to convince neurobiology
colleagues about the validity of their results over others findings, Beaulieu attempts to convince
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his everyday audience about the applicability of rodent neurobiology in their everyday lives.
Through comparison of each author’s overall tone and accompanying visuals, the two pieces of
literature present neurobiology research in ways that their respective communities may
One of the major differences between the two texts is the authors’ tones. Tiriac et al. use
an academic, almost esoteric, tone in order to rigorously prove their hypothesis to fellow
neurobiology experts. This highly contrasts Beaulieu’s conversational tone to engage and
influence the neurobiology novices in his audience. Tiriac writes with a formal, scientific tone,
and much of the text is dense with facts and conclusions. Only people well-versed in
neurobiology discourse would read the sentence “At postnatal day 1 (P1), waves are mediated by
amacrine cells initiate and propagate retinal waves” with relative ease.
Although the esoteric topic may isolate the work from the lay citizen, Tiriac does use
rhetorical devices to engage his audience. The authors write in first person plural and refer to
themselves as “we.” By using personal pronouns when referencing their own experiments,
Tiriac et al. highlight their unique findings and contrasts it to the research of other scientists.
When discussing results of other studies, the authors switch to passive voice; Tiriac et al. write
“It was also reported that retinogeniculate axons segregate normally in a Crx−/− mouse…. in
seeming contradiction with our results.” The effect is that the authors are critical of other
research, but they maintain a respectful tone. Using active voice would seem more of a direct
attack on the other researchers’ methods. By using formal tone, first person tense, and selectively
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passive voice, Tiriac and colleagues highlight their own novel discoveries to a particular
neurobiology community.
In contrast, Beaulieu writes with a colloquial tone to convince his audience about the
applicability of scientific research findings to their everyday lives. The author references to
well-known contemporary figures. The byline reads “Kanye and Rihanna were right. ALL OF
THE LIGHTS!” By referencing popular celebrities at the start, Beaulieu is able to engage his
non-scientific readers and pique their interest in a scientific subject. Now that he’s hooked his
audience, Beaulieu employs a conversational tone to keep his readers engaged. He uses idioms
like “the hippocampus is buried deep enough in your melon to never see the light of day” to
bring scientific concepts to life and with a little bit of “color,” making them easier to understand.
(Imagine, instead, that Beaulieu meticulously described the location of the hippocampus within
the brain structure in anatomical terms. He would have lost his audience right then and there.) He
maintains a conversational tone by writing in second person, often using the word “you.” This
tactic allows the reader to feel apart of the conversation and makes him feel more directly
connected to the subject matter. Second person also makes the content very approachable to the
In addition to differing in tone, the authors also choose different visual aids to promote
the goals of their pieces of writing. While Tiriac et al. used several several figures and graphs to
argue their hypothesis, Beaulieu focuses on the human subject to relate scientific research to
members of his audience. Like most primary research articles, the Tiriac paper contains images
and graphs to support claims that the authors make. Some of the figures include schematic
diagrams of the retina and its projections to the dorsolateral geniculate nucleus,
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computer-processed images of calcium transients that indicate the presence of retinal waves, and
heat maps that reveal varied spatial intensity of retinal activity. If you did not understand those
descriptions of the figures, you are not alone. Though common modes of analysis in the
neurobiology community, these types of figures are barely understood by a regular citizen.
However, the purpose of these figures is to support claims made that are then synthesized into a
larger purpose/importance in the discussion section. The authors display actual numbers and data
analysis in order to bolster their claims about the instructive role of light in neuroanatomical
development. Without these figures, members of the community would have no evidence of the
Beaulieu, on the other hand, provides only one image that serves to connect the reader to
the presented research findings. The associated image is a stock image of a female sitting in front
of a brightly-lit laptop screen in a dimly lit room. She appears in distress as she clutches her nose
bridge, her eyes closed, and her head tilted downward. The visual only tangentially relates to the
article subject--Beaulieu writes about a study about rat brains and the effects dim and bright
lights, not human brains and the effects of computer light. However, his audience
members--most likely working adults-- undoubtedly resonate with the accompanying visual
scenario. Beaulieu hopes that the problem displayed in the visual will make readers more
receptive to the possible solutions that can be extrapolated from rodent research. Beaulieu
effectively uses the stock image to connect the reader to the problem and solution new
Despite the many rhetorical differences employed by the authors of a primary research
article and a popular science article, both use rhetorical devices to relay to their audience the
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importance of the cited neurobiology research. While Tiriac et al. aim to prove the importance of
their experimental results in the field, Beaulieu tries to tell his audience that the scientific results
are important to their lives. Primary neurobiology articles, like Tiriac’s, present a respectful but
critical view of previous research. The academic neurobiology discourse community requires
influx of new knowledge and altered paradigms that comes with integrating new, younger
members into the community. Beaulieu’s discourse community of everyday citizens find the
most utility of scientific research in how discoveries relate to their lives. Colloquial language
used in popular science articles allows this goal to be realized. Thus, rhetorical strategies can be
used, even subtly, to guide audience members to think in the way authors intended.
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Works Cited
Beaulieu, Marc. “Science says dim lights=dim wits. More light is likely a bright idea.” CBC Life,
15 Feb. 2018,
www.cbc.ca/life/wellness/science-says-dim-lights-dim-wits-more-light-is-likely-a-bright
Tiriac, Alexandre, et al. “Light prior to eye opening promotes retinal waves and eye-specific
www-sciencedirect-com.libproxy.berkeley.edu/science/article/pii/S0896627318308997.