QUESTIONNAIRE

A STUDY ON THE EFFECT OF CONSUMERS’ NON-FUNCTIONAL MOTIVES ON RETAIL FORMAT

CHOICE BEHAVIOR FOR FOOD AND GROCERY RETAILING IN BANGALORE

Demographic Characteristics:

Sl.no Characteristics
1. Gender a. Male
b. Female
2. Age (years) a. Less than 20
b. 20-30
c. 30-40
d. 40-50
e. 50 and above
3. Educational Qualification a. PUC
b. Graduate
c. Post Graduate
d. Professional
e. Others
4. Occupation a. Employed
b. Business
c. Homemaker
d. Student
e. Retired
5. Marital Status a. Married
b. Unmarried
6. Family Size a. 1-3 members
b. 3-5 members
c. More than 5 members
7. Family Monthly Income in Rs. a. Less than 20,000/-
b. 20,001 - 40,000/-
c. 40,001 - 60,000/-
d. Above 60,000/-
8. How frequently you visit various stores for food a. Twice in a week
and grocery purchases? b. Once in a week
c. Once in a fortnight
d. Once in a month
9. Which retail format you choose when shopping for a. Kirana Stores
food & grocery products b. Department Stores
c. Food stores (Nilgiris, Heristage etc)
d. Super Markets
e. Wholesale store
10. What type of transport you used for reaching at this a. Two wheeler
store for your shopping? b. Four wheeler
c. Public Transport
d. Bicylce and /or by Walk
11. How long you travel to visit this store? a. Less than 1 Km
b. 1 Km to 5 Kms
c. 5 Kms to 10 Kms
d. 10Kms to 15 Kms
e. 15 Kms and above

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12. What is the purpose of your shopping from this a. Routine bulk shopping
particular store b. Special occasion (Wedding/ Birthday/
Anniversary/ Festive shopping/ Gift etc)
c. For self
d. To kill boredom
e. Sudden emergencies/ Unexpected
visitors at home
13. What is the amount of money spent in buying Food a. Less than Rs. 3000
and Grocery products per month. b. Rs. 3000- Rs. 4000
c. Rs.4000- Rs. 5000
d. More than Rs. 5000
14. How much time you spend for shopping at a store? a. Half an hour to 1 hour
b. 1hour to 2 hours
c. 2 hours to 3 hours
d. More than 3 hours
Psychographics Factors:

The following is a list of things some people look for or want out of life. Please put a Right Tick Mark (√)
depending upon your degree of agreement or disagreement with each statement provided in the blank space
provided

(1 - Strongly Disagree, 2 – Disagree, 3 – Neutral, 4 - Agree and 5 - Strongly Agree)

S.No Various Elements & Statements 1 2 3 4 5

LIST OF VALUES
JS Joy seeker
JS1 Excitement
JS2 Fun & enjoyment
IF Internally focused
IF1 Self-respect
IF2 Self-fulfilment
DO Dependent on others
DO1 Sense of belonging
DO2 Warm relationships with others
DO3 Security
DO4 Accomplishment
LIST OF ACTIVITIES
EO Entertainment Oriented
EO1 Go to movies
EO2 Reading books
EO3 Listening to music
CO Community Oriented
CO1 I am involved in social organization
CO2 I am involved community projects
SE Sports Enthusiast
SE1 I play sports a lot
SE2 I exercise regularly to stay fit
SE3 Attend a sporting event
BO Business Oriented
BO1 I am involved in a business Organization
BO2 Travel for business reasons
BO3 Attend a charitable event

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LIST OF INTERESTS
II Innovative Interests
II1 I like doing things that are new and different
II2 I like to use new and different things in my lifetime
II3 I like the challenge of doing something that I have never done
before
LI LEADERSHIP INTERESTS
LI 1 I like to lead others
LI2 I like being in charger of group
LI3 I usually organize people to get things done
SC SOCIOCULTURAL
SC1 Visit or entertain friend or family regularly
SC2 I entertain at home
SC3 Give or attend a dinner party
SC4 Attend a concert or play
LIST OF OPINION
FR FAMILY RELATED
FR1 If it is good enough for my wife/husband, it is good enough for
me also
FR2 My family is the single most important thing to me
FR3 I always take opinion of my family
AR AUTONOMOUS RELATED
AR1 I am more independent than most people
AR2 I think I have more self-confidence
AR3 I have more ability than the most people
IR INTELLECTUAL RELATED
IR1 I feel confident in my ability to shop
IR2 I have the ability to choose the right products
IR3 What you think of your self is reflected by what you buy
IR4 I consider myself an intellectual
SHOPPING ORIENTATIONS
VR VARIETY SEEKING
VR1 I do shopping to keep up with trends
VR2 I do shopping to see what new products are available
VR3 I like to have a lot of variety in life
VR4 I like to try new outlets
MR MANAGING STRESS
MR1 I go shopping to make me feel better
MR2 I feel relaxed after shopping is fun
MR3 I like to have excitement & fun in doing shopping
MR4 Shopping for passing time
BC BRAND CONSCIOUS
BC1 I prefer to buy national brand-name grocery products
BC2 A well known brand means good quality
BC3 I try to stick to certain brands and stores
LS LOCAL SHOPPER
LS1 I owe it to my community to shop at local stores
LS2 Local stores offer me good products at low price
LS3 Local store provide better service
LS4 Local store take more interest in you
TC TIME CONSCIOUS
TC1 Shopping the stores wastes my time
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TC2 I would like to finish shopping as soon as possible
TC3 I shop where it saves my time
TC4 I usually buy from the nearest store
TC5 I never seem to have enough time to do things I want to do
PC PRICE CONSCIOUS
PC1 The price of product is good indicator of its quality
PC2 Higher the price of product, higher is the quality
PC3 Lowest price offers attracts me
PC4 I buy as much as possible at discount prices
PC5 I usually watch the advertisements for sales promotions
IS INFORMATION SEEKING
IS1 I often go shopping to get ideas though no intention of buying
IS2 I generally seek help while shopping
IS3 I would discuss with others before deciding on the purchase
IS4 Check with other shoppers at the store about a new product
ES EXPERIENCE SEEKING
ES1 I like to share my shopping experiences with my friends
ES2 Shopping would provide me social experiences outside home
ES3 I like to go shopping with friends/family
RETAIL FORMAT CHOICE:

(1 - Strongly Disagree, 2 – Disagree, 3 – Neutral, 4 - Agree and 5 - Strongly Agree)

S.No Various Elements & Statements 1 2 3 4 5

LC LOCATION / CONVENIENCE
LC1 Convenient store location
LC2 Convenient accessibility
LC3 Convenient opening hours
LC4 One-stop shopping convenience
ME MERCHANDISE
ME1 Good quality merchandise available
ME2 Wider choice / variety of merchandise
ME3 Well known branded merchandise available
ME4 Merchandise available is worth the value the money
CS CUSTOMER SERVICE
CS1 Fast checkout lines and prompt service
CS2 Friendliness of sales personnel
CS3 Offering value added services
CS4 Availability of sales personnel to respond to my requests/queries
CS5 Offering personalized services
PP PRICE- PROMOTIONS
PP1 Availability of merchandise and service at lower prices
PP2 When you see good offers, you often buy more than needed
PP3 Redemption of food voucher/discount coupons
PP4 You feel urged to buy products on promotion
PP5 Buy 1 get 1 free can be a reason for you to buy on a impulse
PP6 You will buy unplanned products if there are price bargain
PP7 Free gifts can be a reason for your impulsive buying
SF STORE FACILITIES
SF1 Refreshment/entertainment facilities are available
SF2 Provides comfortable shopping (stress free)
SF3 Parking Facilities are available

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SF3 Convenient payment options/ Debit- Credit Card facilities are
available
SF4 Free Home delivery
SF5 Offering customer loyalty programs / club memberships

SITUATIONAL FACTORS & IMPULSE BUYING

(1 - Strongly Disagree, 2 – Disagree, 3 – Neutral, 4 - Agree and 5 - Strongly Agree)

S.No Various Elements & Statements 1 2 3 4 5

SA STORE AMBIENCE
SA1 This store was clean
SA2 This store was a relaxing place to shop
SA3 The store was a pleasant place to shop
SA4 The store has an impressive interior design
SA5 The color of this store was bright
SA6 You feel relaxed when the background music is soothing
SA7 You feel comfortable when the background scent is pleasant.
INSB IN-STORE BROWSING
INSB1 The more time you spend on looking at products, the greater is the
chance of buying
INSB2 The longer you wander inside supermarket, the greater is the total
number of products bought
INSL IN-STORE LAYOUTS
INSL1 Appealing interior arrangement of supermarket comforts your
shopping experience
INSL2 Directional signage facilitate your shopping experience
INSL3 Eyes-catching product display triggers your new need of buying
INSL4 You are willing to spend more time wandering if the layout is
nicely designed
SF SOCIAL FACTORS
SF1 Employees of this store gave customers personal attention
SF2 This store’s employees were willing to help customers positively
affect your buying Decision
SF3 Staffs' willingness to communicate with consumers positively
affect your buying decision
SF4 The convincible recommendation from salespersons trigger your
new needs of buying
SF5 Friendliness of staffs positively affects your shopping decision.
CPE CONSUMERS’ POSITIVE EMOTIONAL RESPONSES
CPE1 Shopping make me Excited
CPE2 Shopping is a Fun activity
CPE3 I feel Enthusiastic to go for shopping
CPE4 Shopping makes me happy
CPE5 I ams always Interested to go to shop and spend time
CPE6 Shopping is an entertaining activity for me
CPE7 For me, Shopping is a Joyful activity
CPE8 If I buy some products I feel relaxed
CIPB CONSUMERS’ IMPULSE BUYING BEHAVIOUR
CIPB1 I bought items I had not planned to purchase on this trip
CIPB2 On this trip, I felt a sudden urge to buy something and I bought it
CIPB3 On this trip, I felt excitement of the hunt

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TA TIME AVAILABILITY
TA1 I had limited time available to me for this particular shopping trip
TA2 The amount of time pressure I felt on this shopping trip was
“high”
TA3 I was not rushed for time on this shopping trip
MA MONEY AVAILABILITY
MA1 I did not feel I could afford to make any unplanned purchases on
this trip to store
MA2 I was on a tight budget while on this shopping trip
MA3 I felt that I had enough extra money on this shopping trip so that I
could splurge a little if I found something I really like
TD TASK DEFINITION
TD1 I visited this store for a gift
TD2 While shopping, I found just the item(s) I was looking for

CO SHOPPER INFLUENCE
(1 - Strongly Disagree, 2 – Disagree, 3 – Neutral, 4 - Agree and 5 - Strongly Agree)

S.No Various Elements & Statements 1 2 3 4 5

CSI CO SHOPPER INFLUENCE
CSI1 You feel more delighted to have companions in the shopping
trip.
CSI2 You often buy more than you need when you go shopping
with your friends
CSI3 You often buy more than needed when you go shopping with
your family members.
CSI4 My friends or family members accompanying me, influence
my buying decision
CSI5 Shopping with others (companions) is a good way to enhance
Friendship
CSI6 I prefer to buy things that are preferred by my social group

THANK YOU !!