The Business Model Canvas

Key Partners Key Activities Value Proposition Customer Customer Segments

Who are our Key What Key Activities do What value do we Relationships For whom are we
Partners? our Value Propositions deliver to the What type of creating value?
Who are our Key require? customer? relationship does Who are our most
Suppliers? Our Distribution Which one of our each of our Customer important customers?
Which Key Resources Channels? customer’s problems Segments expect us
are we acquiring from Customer are we helping to to establish and
partners? Relationships? solve? maintain with them?
Which Key Activities Revenue streams? What bundles of Which ones have we
do partners perform? products and services established?
are we offering to How are they
each Customer integrated with the
Segment? rest of our business
Which customer model?
needs are we How costly are they?
satisfying?
Key Resources Channels
What Key Resources Through which
do our Value Channels do our
Propositions require? Customer Segments
Our Distribution want to be reached?
Channels? Customer How are we reaching
Relationships? them now? How are
Revenue Streams? our Channels
integrated?
Which ones work
best?
Which ones are most
cost-efficient?
How are we
integrating them with
customer routines?

Bplan: The UC Berkeley Startup Competition

Cost Structure
What are the most important costs inherent in our
business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Source: www.businessmodelgeneration.com
Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to
overall revenues?
Bplan: The UC Berkeley Startup Competition