Should Aava introduce new products to expand its consumer base or should it remain focused on its

core product?

 Competitors expanding their product line. For eg: Himalayan Sparkling Water and Qua Vitamin
Water.
 Two possible ways: To maintain and modify currently running products
: To introduce new products closely related with natural spring water
 Instead of offering large bulk water jars, Aava should focus more on marketing and branding
small bottles of 250,500 and 1000 ml in order to position itself as a premium drinking water
 As Aava already sells at higher rates than its competitors, it shouldn’t entirely change its
product; however, the packaging can be more sophisticated by the use of tetrahedron clear
bottles with screen printed names
 With the change in packaging, the price might also be increased by a little margin
 In terms of introducing new products, it can manufacture flavored water with unusual yet very
healthy alternatives like: Tulsi, Mint, Aloe vera, Cucumber, etc. and tie up with fitness centers to
increase sales and marketing
 It should rather focus on niche positioning in order to represent itself as a premium brand
 Natural mineral composition, beneficial, safer, chlorine-free
 Extend branding by tying up with hotel and restaurant chains
 Instead of introducing new products it should increase distribution channels all over India
 Instead of positioning itself as a packaged drinking water position as natural mineral water;
easier to capture market share
 Placing in tourism areas