4/8/2019 The Official Product Manager Tool Guide

(HTTPS://WWW.PRODUCTMANAGERHQ.COM/)
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*Updated for 2017*

The official guide for the top 50+ recommended product manager tools.

We compiled this official guide based on conversations with hundreds of product managers in
our PMHQ community (https://www.productmanagerhq.com/join-the-community/) who revealed
the most popular tools that they currently use on the job.

“The official guide for the top 50+ recommended

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Collaboration

Confluence (https://www.atlassian.com/software/confluence/?ref=productmanagerhq.com): Wiki

tool to centralize your team’s product knowledge.
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Google Sites (https://www.google.com/work/apps/business/products/sites/?
ref=productmanagerhq.com): Launch an intranet for your company, a project site for your team
or a portal for customers with our site builder.
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Slack (https://slack.com/?ref=productmanagerhq.com): Platform for team communication:
everything in one place, instantly searchable, available wherever you go.

TinyPM (http://www.tinypm.com/?ref=productmanagerhq.com): Lightweight and smart agile

collaboration tool with product management, backlog, taskboard, user stories and wiki.

Product Roadmap / Product Discovery

ProdPad (https://www.prodpad.com/?ref=productmanagerhq.com): Lets you capture ideas and

feedback, create product specs, and build product roadmap.

Aha! (https://www.aha.io/?ref=productmanagerhq.com): Web-based product strategy and

roadmapping software for agile product managers.

ProductBoard (https://www.productboard.com?ref=productmanagerhq.com): System of record

for product management that helps teams make products people want.

ProductPlan (http://www.productplan.com/?ref=productmanagerhq.com): Lets you plan and

communicate your product roadmap.

Roadmunk (https://roadmunk.com/?ref=productmanagerhq.com): Visual roadmap software for

product management.

Project Management
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Asana (https://asana.com/?ref=productmanagerhq.com): A web and mobile application

designed to enable teamwork without email.
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Basecamp (https://basecamp.com/?ref=productmanagerhq.com): A web-based project
management and collaboration tool.

Blossom (https://www.blossom.co/?ref=productmanagerhq.com): A lightweight project

management tool for modern software development teams that love continuous delivery &
simplicity.

CodeTree (https://codetree.com/?ref=productmanagerhq.com): Adds extra functionality on top

of GitHub issues to help with project management.

Jira (https://www.atlassian.com/software/jira/?ref=productmanagerhq.com): A flexible and

scalable issue tracker for software teams.

Pivotal Tracker (http://www.pivotaltracker.com/?ref=productmanagerhq.com): A lightweight,

agile project management tool for software teams.

Sprint.ly (https://sprint.ly/?ref=productmanagerhq.com): Agile project management software for

your whole team.

Trello (https://trello.com/?ref=productmanagerhq.com): A tool to visually organize and see your

project in a single glance.

Wrike (https://www.wrike.com/?ref=productmanagerhq.com): A work management and

collaboration platform used by high-performance teams everywhere.

Productivity
Evernote (https://evernote.com/?var=2&ref=productmanagerhq.com): Lets you take notes, track
tasks, and save things you find online.

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Omnifocus (https://www.omnigroup.com/omnifocus/?ref=productmanagerhq.com): A task
management platform for Mac, iPad, and iPhone.

7 RescueTime (https://www.rescuetime.com/?ref=productmanagerhq.com): A personal analytics

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service that shows you how you spend your time and provides tools to help you be more
productive.

Todoist (https://en.todoist.com/?ref=productmanagerhq.com): An online task management app

and to-do list.

Wunderlist (https://www.wunderlist.com/?ref=productmanagerhq.com): Lets you create and

collaborate on to-do lists.

E-mail Marketing
Aweber (http://www.aweber.com/?ref=productmanagerhq.com): E-mail marketing software that
allows you to quickly segment your lists by subscriber opens or clicks, location, and even what
pages subscribers visited on your website.

Constant Contact (http://www.constantcontact.com/?ref=productmanagerhq.com): Offers

effective email marketing and other online marketing campaigns to meet your business goals.

Goodbits (https://goodbits.io/?ref=productmanagerhq.com): Build newsletters for your team or

customers in minutes.

InfusionSoft (http://www.infusionsoft.com/?ref=productmanagerhq.com): Combines CRM, email

and social marketing, and e-commerce solutions. It is most known for it’s easy ability to
segment subscribers by activity to help you send very targeted emails.

MailChimp (http://www.mailchimp.com/?ref=productmanagerhq.com): Online email marketing

solution to manage contacts, send emails and track results.

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4/8/2019 The Official Product Manager Tool Guide

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Intercom (https://www.intercom.com/?ref=productmanagerhq.com): Intercom is a customer
platform with a suite of products for live chat, marketing, feedback, and support.

Alpha (http://alphahq.com/?ref=productmanagerhq.com): Alpha let’s you input plain-English

questions that on-demand research experts turn into prototypes, studies, and insights.

Google Forms (http://www.google.com/forms/about/?ref=productmanagerhq.com): Lets you

create a new survey on your own or with others at the same time.

SurveyMonkey (https://www.surveymonkey.com/?ref=productmanagerhq.com): Lets you create

and publish online surveys in minutes, and view results graphically and in real time.

Typeform (http://www.typeform.com/?ref=productmanagerhq.com): A form and survey builder

that makes asking questions easy on any device.

UserTesting (http://www.usertesting.com/?ref=productmanagerhq.com): Lets you get videos of

real people speaking their thoughts as they use your product.

UXCam (https://uxcam.com/?ref=productmanagerhq.com): Allows you to eliminate customer

struggle and improve user experience by capturing and visualizing screen video and user
interaction data.

Metrics & Analytics

CrazyEgg (http://www.crazyegg.com/?ref=productmanagerhq.com): Visualize where your
visitors click and engage with your website.

GoodData (http://www.gooddata.com/?ref=productmanagerhq.com): A cloud-based business

intelligence platform providing data management solutions for businesses.

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Google Analytics (http://www.google.com/analytics/?ref=productmanagerhq.com): Provides
data collection / management, data consolidation, data analytics, and reporting.

7 Kissmetrics (https://kissmetrics.com/?ref=productmanagerhq.com): Delivers key insights and

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timely interactions to turn visitors into customers.

Mixpanel (https://mixpanel.com/?ref=productmanagerhq.com): An analytics platform for the

mobile and web, supporting businesses to study consumer behavior.

Optimizely (https://www.optimizely.com/?ref=productmanagerhq.com): An experience

optimization platform enabling A/B and multivariate testing for users to enhance their websites
& mobile apps.

Qualaroo (https://qualaroo.com/?ref=productmanagerhq.com): A qualitative insights SaaS

solution that is triggered by web visitor behavior, providing intelligence that helps marketers
better understand customer needs.

Segment (https://segment.com/?ref=productmanagerhq.com): A single hub to collect, manage,

and route your customer analytics data.

FullStory (https://www.fullstory.com/?ref=productmanagerhq.com): FullStory lets your company

easily record, replay, search, and analyze each user’s actual experience with your website.

Design
Flaticon (http://www.flaticon.com/?ref=productmanagerhq.com): A search engine for 16000+
glyph vector icons.

Sketch (http://bohemiancoding.com/sketch/?ref=productmanagerhq.com): A really easy to use

design tool for designers. Currently only available on Mac.

Noun Project (https://thenounproject.com/for-mac/?ref=productmanagerhq.com): Search over

100,000 icons that you can drag and drop into your favorite Mac apps.

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Axure (http://www.axure.com/?ref=productmanagerhq.com): An interactive wireframe software
and mockup tool.

Balsamiq (https://balsamiq.com/?ref=productmanagerhq.com): A wireframing and mock up tool

with a high focus on usability. Quickly come up with mock ups and easily share them with your
clients.

Marvel (https://marvelapp.com/?ref=productmanagerhq.com): Prototyping and collaboration tool

that lets you transform your files into interactive, sharable prototypes viewable on any device
and get feedback.

Mockingbird (https://gomockingbird.com/?ref=productmanagerhq.com): Helps you you create

and share clickable wireframes. Use it to make mockups of your website or application in
minutes.

Moqups (https://moqups.com/?ref=productmanagerhq.com): An HTML5 app used to create

wireframes and mockups.

UXPin (https://www.uxpin.com/?ref=productmanagerhq.com): Lets you wireframe any user

interface quickly and easily.

Prototyping
Invision (http://www.invisionapp.com/?ref=productmanagerhq.com): A prototyping tool that lets
you upload designs and add hotspots to transform your static screens into clickable, interactive
prototypes complete with gestures, transitions, and animations.

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Proto.io (https://proto.io/?ref=productmanagerhq.com): Lets you create fully-interactive high-
fidelity prototypes that look and work exactly like your app should.

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collaborative prototyping tool that helps teams visualize requirements with website wireframes
and interactive software and mobile prototypes while working together in real-time.

Special thank you to PMHQ Subscriber Contributors: Mike Siegel, Steve Johnson, Ashutosh
Priyadarshy, Nis Frome, Ron Yang, Duncan McCreery, Rob McGrorty, Joshua Ogundu

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Name

William Robinson • 2 years ago

hey, nice list! what about Craft? its perfect for product roadmapping and sprint backlog
https://craft.io/
3△ ▽ • Reply • Share ›

Spencer Coon • 3 months ago

Hey all, as others have mentioned great and comprehensive list. You also might want to
check out Beamer (www.getbeamer.com) - a changelog and notification center used by
+5000 sites & apps to announce new features, product updates and special offers to increase
user engagement. Great tool for PM's.
△ ▽ • Reply • Share ›

Amanda Puzin • a year ago

Hey there, great list! What about UserVoice? They sit at the top of the product management
tool box to help PM's make data driven product decisions. Check them out here -
www.uservoice.com
△ ▽ • Reply • Share ›

Muralidhar Somisetty • 2 years ago

Hi, What about Woises - a simple and all-in-one tool for product managers? Woises is infact
featured in Gartner's analysis of product management and roadmapping tools.
△ ▽ • Reply • Share ›

Blake • 2 years ago

Hey guys awesome article! Would love to hear what you think of Deekit (www.deekit.com).
We're an online whiteboard built for remote teams. It's all in real-time and the boards are
infinite. Oh, and it's free. Let us know what you think! :-)
△ ▽ • Reply • Share ›

ALSO ON PRODUCT MANAGER HQ

Advanced Tactics for Value Propositions 30 Questions to Determine if the Product

1 comment • 8 months ago Manager Job is Right For You
Aliya Esmail — Thanks for posting this! I 1 comment • 3 years ago
Avatarwould like to learn more about your research Joeski — Fantastic list, thanks for putting this
with realtors, are you open to sharing this Avatartogether. Very informative.
https://www.productmanagerhq.com/product-manager-tool-guide/ 9/13
 Product
4/8/2019 Manager vs. Project ManagerThe Official Product
Product
ManagerManagers
Tool Guide Are Also Products
1 comment • 3 years ago 1 comment • 10 months ago
Chris Sanger — Project managers do not own Joy Liu — Love your thought process and
Avatarthe "how," the engineers do. Scope Avatarexample. It is very similar to an article I wrote
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