ATHE Level 3 Business – 60 Credits

Unit 3.24 Marketing Principles and Techniques (15 Credits) - ASSIGNMENT

STRUCTURE

Task 1 –What is marketing?

LO1: You must start with the basics. In the first part of your report you should:
AC. 1.1 Tell them about marketing. Describe the diverse activities carried out in marketing
departments in other businesses. Provide examples to help your colleagues understand the full
range of activities they could undertake to promote the business
AC. 1.2 Explain market segmentation as a tool to identify customers. Give examples of the
different market segments your business attracts
AC. 1.3 Explain the marketing mix and apply it to your products.

Task 2 –Market research

LO2: You feel that your company needs to find out more about its customers and the market in
which you operate. To help them your report includes a section in which you:
AC. 2.2 Describe market research methods. Give examples of methods that would be
suitable for your own organisation.
AC. 2.3 Outline market analysis tools and techniques that could be used

Task 3 – E-marketing
LO4: To bring this organisation completely up-to-date, you really want them to use e - marketing
So you add a further section to the report in which you:
AC. 4.1 Describe the methods used to e-market products and services

Task 4 – Applying your learning

LO3: You are inspired by your learning and progress to date. You decide to do some additional
work to get the process started by applying some of your market analysis techniques to your
organisation. You decide to:
AC. 3.1 Use market analysis techniques to research the target market for your own product or
service
AC. 3.2 Interpret the findings of your market research and market analysis
AC. 3.3 Present your findings to the marketing team.

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