ASSIGNMENT/ TUGASAN

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BBPM2203
MARKETING MANAGEMENT II
PENGURUSAN PEMASARAN II
MAY SEMESTER 2019

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

Jawab dalam bahasa Melayu atau bahasa Inggeris.

2. Number of words : 2500 – 3000 words excluding references. /

Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan.

3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

5. Submission date : 8 th July 2019 until 21 th July 2019. /

Tarikh Penghantaran : 8 hb Julai 2019 sehingga 21 hb Julai 2019.

6. This assignment accounts for 60% of the total marks for the course. /

Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.

ASSIGNMENT QUESTION

PURPOSE

1
The purpose of the assignment is to enhance learners’ ability to introduce a new
product in a market.

REQUIREMENT

Prepare a marketing plan for a newly launched product for a company you have
chosen. The marketing plan should include the market positioning, marketing mix (4Ps),
and strategic marketing plans and other important factors that need to be considered
before launching a product into a market. This will show the depth of your
understanding on issues in marketing a new product, which is highly valued and
needed in the business world.

[Total: 60 marks]

SOALAN TUGASAN

TUJUAN

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Tujuan tugasan adalah untuk mempertingkatkan kebolehan pelajar untuk
memperkenalkan produk baharu di dalam sesebuah pasaran.

KEPERLUAN

Sediakan pelan pemasaran untuk produk yang baru dilancarkan oleh syarikat pilihan
anda. Pelan pemasaran ini perlu mengandungi pemposisian pasaran, campuran
pemasaran (4P), pelan strategik pemasaran dan lain-lain faktor penting yang perlu
diambil kira sebelum sesuatu produk dilancarkan ke dalam pasaran. Ini dapat
memperlihatkan pemahaman anda di dalam isu pemasaran sesuatu produk baharu, yang
amat bernilai dan diperlukan di dalam dunia perniagaan.

[Jumlah: 60 markah]

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 ATTACHMENT
BBPM2203 MARKETINGMANAGEMENT II / MAY 2019

Unsatisfactory/
Tidak memuaskan
Excellent/Cemerlang Good/Baik Fair/Sederhana Poor/Lemah Or/Atau Max. Marks
Weight/ No response / /Markah
Criteria/Kriteria Tiada respons
Pemberat Maksimum
4 3 2 1 0

Introduction 1.5 Introduction clearly
describes all of the
following; name, location,
company’s history and its
products and/or services.
Pengenalan jelas
Pengenalan menghuraikan semua
yang berikut; nama, lokasi,
sejarah syarikat dan
produk dan/atau
perkhidmatannya.
Introduction clearly
describes three of the
following; name, location,
company’s history and its
products and/or services.
Pengenalan jelas
menghuraikan tiga perkara
berikut; nama, lokasi,
sejarah syarikat dan produk
dan/atau perkhidmatannya.
Introduction clearly Introduction clearly No introduction 6
describes two of the describes one of the was given.
following; name, location, following; name,
company’s history and its location, company’s
products and/or services. history and its products
and/or services.
Pengenalan jelas Pengenalan jelas Tiada pengenalan
menghuraikan dua perkara menghuraikan satu diberikan.
berikut; nama, lokasi, perkara berikut; nama,
sejarah syarikat dan lokasi, sejarah syarikat
produk dan/atau dan produk dan/atau
perkhidmatannya. perkhidmatannya.

Analysis of the 3 The analysis was very The analysis was clear and The analysis was fairly The analysis was vague No analysis was 12
market positioning of clear and well supported well supported with clear and supported with and lacked relevant given.
the chosen with relevant examples. relevant examples. relevant examples. examples.
company’s new
product

Analisis pemposisian Analisis sangat jelas dan Penerangan jelas dan Penerangan agak jelas dan Penerangan kabur dan Tiada penerangan
pasaran bagi produk disokong baik dengan disokong baik dengan disokong dengan contoh- kekurangan contoh- diberikan.
baharu syarikat contoh-contoh relevan. contoh-contoh relevan. contoh relevan. contoh relevan.
pilihan

1
Analysis of the 3 The analysis was very
marketing mix (4P) of
the chosen
company’s new
product
Analisis campuran
pemasaran (4P) bagi
produk baharu
syarikat pilihan
The analysis of 3 The analysis was very
strategies of the
chosen company’s
new product
Analisis strategi bagi
produk baharu
syarikat pilihan
Analysis of other 3 The analysis was very
important factors in
marketing of the
chosen company’s
new product
Analisis lain-lain
faktor penting bagi
pemasaran produk
baharu syarikat
pilihan
Summary 1.5
Ringkasan
The analysis was clear and
clear and well supported well supported with
with relevant examples. relevant examples.
Analisis sangat jelas dan Penerangan jelas dan
disokong baik dengan disokong baik dengan
contoh-contoh relevan contoh-contoh relevan.
The analysis was clear and
clear and well supported well supported with
with relevant examples. relevant examples.
Analisis sangat jelas dan Penerangan jelas dan
disokong baik dengan disokong baik dengan
contoh-contoh relevan. contoh-contoh relevan.
The analysis was clear and
clear and well supported well supported with
with relevant examples. relevant examples.
Analisis sangat jelas dan Penerangan jelas dan
disokong baik dengan disokong baik dengan
contoh-contoh relevan. contoh-contoh relevan
All of the key points of Most of the key points of
the assignment were the assignment were
summarised. summarised.
Semua isi utama tugasan Kebanyakan isi utama
tersebut telah tugasan tersebut telah
diringkaskan. diringkaskan.
2
The analysis was fairly The analysis was vague No analysis was 12
clear and supported with and lacked relevant given.
relevant examples. examples.
Penerangan agak jelas dan Penerangan kabur dan Tiada penerangan
disokong dengan contoh- kekurangan contoh- diberikan.
contoh relevan. contoh relevan.
The analysis was fairly The analysis was vague No analysis was
clear and supported with and lacked relevant given. 12
relevant examples. examples.
Penerangan agak jelas dan Penerangan kabur dan Tiada penerangan
disokong dengan contoh- kekurangan contoh- diberikan.
contoh relevan. contoh relevan.
The analysis was fairly The analysis was vague No analysis was 12
clear and supported with and lacked relevant given.
relevant examples. examples.
Penerangan agak jelas dan Penerangan kabur dan Tiada penerangan
disokong dengan contoh- kekurangan contoh- diberikan.
contoh relevan. contoh relevan.
Some of the key points of Only a few key points of No summary was 6
the assignment were the assignment were given.
summarised. summarised.
Sesetengah isi utama Hanya beberapa isi utama Tiada ringkasan
tugasan tersebut telah tugasan tersebut telah diberikan.
diringkaskan. diringkaskan.
Total/Jumlah 15 60