Beruflich Dokumente
Kultur Dokumente
1. Front Title
MARKET RESEARCH
BINUS UNIVERSITY
2016
2. Table of Contents
4. Literature Review
Use any supporting information from any possible resources, could be websites,
blogs, books, and journals.
Contents of Literatures:
Websites and blogs : Min 10 valid and active websites/blogs
Books and journals : min 3 books/journals
Example:
The media is full of stories of successful young entrepreneurs making fortunes from risky and
challenging business opportunities. Most successful entrepreneurs, however, are much more
deliberate in their decision making. Many factors have been identified as helping to lead to
economic success for entrepreneurs. Whoinfluences the decision maker can exert a big influence
on the success of a business venture. In a broad sense,the overall sociocultural context exerts a
significant impact on the decision-making and risk-taking of entrepreneurs (Grichnik, 2008).
The example above shown you the way to write the name of the author of the
resources, plus the year of the publication was released.
5. Methodology
Explain the metodology that you are going to use to conduct the market research.
Gunakan analisa swot
Produk Harga Promosi Distribusi/segmentasi
Kekuatan
Kelemahan
Peluang
Ancaman
8. Marketing Plan
Describe the marketing plan that you would do after you gained the result from the
market research that you had done previously.
9. Bibliography
You should write down all the resources that you have cited in the literature review
above. Make sure that everything stated in the literature review would be stated in
this chapter as well.
How to write:
Author’s name (published year). title of the article (italic or underlined), publisher.
Example:
Ashmos, D.P., & Duchon D. (2000). Spirituality at work: A conceptualization and
measure. Journal of Management Inquiry.
Chawla, V. & Guda, S. (2010). Individual spirituality at work and its relationship with
job satisfaction, propensity to leave and job commitment: An exploratory study
among sales professionals. Journal of Human Values.
BINUS ENTREPRENEURSHIP CENTER| MARKET RESEARCH REPORT FORMAT 3
10. Attachment
Contents of:
- Questionnaires
- Photos.
- Other supporting materials
CAUTION!
It is strongly prohibited to do ‘copy & paste’.
Any detected actions would be automatically set your TM’s point into ZERO.