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INTRODUCTION
Livestock farming is one of the most common and most in demand business
in the Philippines today. The livestock sector is made up of farmers, the processing
industry and buyers. They must themselves find ways to make livestock production
more sustainable. Supermarkets and other retailers have a decisive role to play.
Demand from shops for sustainable products is rising, and this is leading more
succeed in this field. Thus, interest, capital, ability to manage the project and the
demand for the product in the locality is taken into consideration. One of the
chicken breeding, and raising broilers for meat production. It has been a popular
and lucrative job due to the increasing demand from the emerging business and
increasing population.
specifically the 45 day broiler meat production. This business, the Call-Me-Chix
Poultry Business, will be engaged in raising and selling good quality dressed
chicken and its by-products such as intestine, liver, feet, head, neck and gizzard.
It will serve the demand of poultry meat in General Nakar and its neighboring town
which is Infanta. It’s main target are the restaurants, canteens at the two towns.
And if possible, in the near future we will also be the supplier at the newly founded
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Chapter II
The Proposed Project Name is “Call-Me-Chix Poultry”. The proponents had came
up to this name because the owner’s last name is Calleja and the products are
chicken. And it will be a big help to one business if it’s name is catchy and easy to
The Poultry Farm will be located at the Minahan Norte, General Nakar, Quezon. It
has an easy access to transportation, electricity and water supply. In this place,
the water is free so it will be a big help for the owner in terms of saving. There is a
built-in well in the site which can be used in maintaining the cleanliness of the
poultry farm. The location is surrounded by the trees which helps the chickens
avoid stress which is cause of too much heat of sun. The location is also near to
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BRIEF DESCRIPTION OF THE PRODUCT
Chix Poultry is engage in growing broiler and producing chicken meat. It will focus
on selling the Best Dressed Chicken and its by-products with its superior taste and
texture. The business will cater the unfilled demand of dressed chickens and its
by-products in the market. The demand and supply of the project is based on the
survey that was conducted. The price will be based on the prevailing market price
of the product. To attract prospective buyers, streamers will be put up and fliers
introduce the product. The products will be distributed through delivery which will
be scheduled before the market days of General Nakar and Infanta. Walk-in
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Chapter III
PROPONENT
Chix Poultry is engage in growing broiler and producing chicken meat. It will focus
on selling the Best Dressed Chicken and its by-products with its superior taste and
texture.
MANAGEMENT
The business will adopt a sole proprietorship type of organization where the owner
will also be the manager. This form of organization is chosen because it is easy to
establish.
ORGANIZATIONAL CHART
Owner / Manager
Caretaker/ Operational
Maintenance Staff/ Driver
Operational Staff
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PERSONNEL AND WORKFORCE
Call-Me-Chix Poultry will have three employees in the operation and management
The owner will be the manager and the bookkeeper. There will be three staffs that
Supervise the daily operation. Purchase chicks, feeds and other necessities for the
rearing of chicks. Accepts orders. Receive payments from the customers and
issues official receipts. Pays the bills. Acquire assets. Approves the credits of
bookkeeping. Renew the licenses and permits. Pay premiums of SSS and Phil
health. Approves transactions related to the business. Hires and fires employees.
Caretaker/Maintenance will replenish food and water for the chickens on daily
basis. Administer the vaccination of the chicken. Clean the cages, office and the
Responsible for the purchase, loading and unloading of 2,000 chicks. Responsible
for the weighing, bleeding, scalding, evisceration, cleaning and refrigeration of the
of chicks. Drive the delivery truck. Responsible for the weighing, bleeding,
delivery of the customer’s orders. Check the condition of delivery truck regularly.
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CHAPTER IV
MARKET FEASIBILITY
MARKET DESCRIPTION
Call-Me-Chix Poultry will raise 45 days broiler chickens with a target weight of 1.6
kilo each. Broiler chicken are day old chicks that typically have white feathers and
yellow skin which become full grown broilers at an average of 45 days. The
business will produce dressed chickens that are fresh and well-cleaned. Aside
from the dressed chicken, the business will also offer its by-products such as
restaurants, meat shops, barbeque stalls, roasted chicken food stall and food
the demand of dressed chicken in the market of General Nakar is 3,000 kilograms
per week. There are two existing competitors namely Pepot’s Manok located at
supply chicken every week or 4,000 kilograms a month. and Ato’s Poultry at
Anoling, General Nakar which produces 1,200 kilos of dressed supply chicken
The business will cater the unfilled demand of dressed chickens and its by-
products in the market. The demand and supply of the project is based on the
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Schedule 1 – Demand Per Week (Kilograms)
Minimum Maximum
1-5 2 2 10
6-10 7 42 70
16-20 2 32 40
21-25 1 21 25
12 2,208 2, 208
35 2,400 2, 500
TOTAL: 2,400
Schedule 2 – Demand and Supply per Week and Unmet Demand (Kg)
Schedule 1 2,400
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PROPOSED MARKETING PROGRAM
in General Nakar and Infanta. The average inflation rate of dressed chicken and
seasons of dressed chicken and by-products are January, February, June, July,
August, September, October and November while the peak seasons are March,
April, May and December. The products are listed below with their respective
market price per kilo. The products will be distributed through delivery. The market
days in General Nakar and Infanta are Wednesday and Sunday. Prior to the
market days, there will be a scheduled delivery every Tuesday and Saturday using
word of mouth, placement of streamers and distribution of fliers. The streamers will
be placed at the municipal plaza of General Nakar and Infanta, public market and
in front of the poultry farm two weeks before opening of the business. The fliers
barbeque stalls, roasted chicken food stall and food catering businesses in
General Nakar and Infanta as well as the by-passers in the public market two
PROJECTED SALES
Based on the survey, the unmet demand for dressed chicken in a week is 800 kilos
or 3,200 kilograms in a month. The projected sales for the first year of operation is
P 4, 608,000. The projected annual growth rate for dressed chicken and its by-
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products is 8% and the inflation rate of prices is 5% (Philippine Statistics Authority,
2018).
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CHAPTER V
PRODUCTION FEASIBILITY
PRODUCT
Call-Me-Chix Poultry grows and produces dressed broiler chicken. Broiler chicken
breed of chicken to raise for meat production. Dressed chicken will only be sold in
whole and specific prices will be placed on its by-products. The business will focus
on selling the Best Dressed Chicken and its by-products with its superior taste and
texture. The major consumers of the product will be restaurants, market, various
Products Description
Liver This is the largest organ of the chicken. It is a dark brown part internal organ
of the chicken.
Feet These contain relatively little meat, and are eaten mainly for the skin and
cartilage.
PRODUCTION PROCESS
The chicks will be provided with numerous drinking bowls since they easily get
thirsty, especially in hot weather. It will also help them to learn quickly how to drink.
These will place be in bright places so they can be easily found and accessible to
approach. The source of water will be from the General Nakar Water District.
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OPERATIONAL PROCESS
Weighing of
chick
Arrival and
unloading of Stunning/
chicks Bleeding
Payment and
receipt of chick
Feeding and
giving of water
three (3) times a Scalding and
day removal of
feathers under
controlled heat
(60)
Vaccination
Evisceration/
Removal of
internal organs
Washing/ cleaning
of products
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Feeding Schedule
days chicks
Booster heads
Starter heads
Finisher heads
Light
In the first week, the chicks will be given enough light to enable them to keep
eating. For the first three (3) days, flocks are usually expose 23 hours of light and
one hour of darkness to allow for adjustment to their surroundings and for finding
feed and water. The hour of darkness adapts the flock to darkness and prevents
later piling in case of electrical failure. Light duration is then controlled from day
four to five or six weeks, depending on target weight and duration of grow out.
0–3 23 1
4–7 18 6
8 – 14 14 10
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15 – 22 16 8
23 - 28 18 6
29 to market age 22 2
Temperature
temperature must be 310C – 350C in the first day and this is lowered by 30C at the
end of the first week. After this, temperature is maintained at 210C - 240C.
0 -7 31 – 35
8 – 15 27 – 31
15 – 27 21 – 24
Vaccination Program
The broiler chickens will be vaccinated in order to prevent them from diseases
such as New Castle Disease and Infectious Bursai Disease. The NCD Vaccine is
administered on the 7th and 17th day of the chick. One drop of vaccine in the eyes
or one drop in the nostril is given. Care should be taken not to release the chick
until it has inhaled the nasal drop and/or blinked its eye. The IBD Vaccine is mixed
with water on the 7th and17th day of the chick. This is performed to prevent the
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increase number of mortality of chickens. Vaccine Schedule Cost per Head New
Vaccine P 2.00
Vaccine P 1.50
17 days old
Infectious Bursai P 2.00
disease Vaccine
PLANT LAYOUT
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BUILDING AND FACILITIES
Land Delivery the owner has an available land and delivery vehicle to be used for
the entire operation. The land has an area of 300 square meters which is enough
Unit Useful
Life
Operating Equipment
(extra size)
Brooder
Board
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Shovel 2 Pieces 450.00 5 900.00
Office Equipment
Knives- A sharp edge equipment for cutting. It is used in cleaning the chicken.
Weighing Scale- A measuring device used to weigh live and dressed chicken.
Large Pan (Kawa) – A large piece of cookware used for boiling or roasting foods.
It will be used in the scalding procedure to help soften the feathers.
Plucker - An electric equipment with rubber fingers that enables easy feathering of
20 the chicken.
Artificial Brooders – It is a 120 watts capsule which is used to supply heat to the
chicks in the brooding house from day old to 2 weeks. This is in the form of electric,
kerosene lamp or aid of charcoal.
Freezer - A cooling equipment used in freezing the clean chicken that is ready for
delivery.
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Chopping Board – It is a durable board made of wood or plastic and come in
various widths and sizes. It will be used as a place material for cutting the chicken.
Waterers – It is an inverted vessel that is used as drinkers. It is a semi-circular,
fairly wide and supported by an additional bracket to permit easier adjustment and
easy cleaning.
Shovel - A tool used for digging and cleaning the poultry house.
Wheelbarrow- It is cart that bring items from one place to another. It will be used
to carry the feeds and manure of chickens.
Bucket - It is a container used in getting water and cleaning the poultry house.
Tub/Basin- It is an open usually circular vessel with sloping or curving sides used
typically for holding water or other materials. This is where the chickens are placed
after cleaning.
Call – Me – Chix Poultry Business will have three employees in the operation and
Operational 1 7,286.00
Staff/ driver
TOTAL 4 27,908.00
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WASTE DISPOSAL
In order to make the project environment friendly it needs proper disposal of waste.
In connection with this, the project must have a compost pit, about 2 meters wide
and 2 meters deep. The compost pit will be the dumping site of the waste of
Fiscal and Legal Regulations the business, in order to start its operation, needs
several permits such as DTI permit and Mayor’s Permits. These permits are
renewable annually.
DTI 300
Police Clearance 75
Sedula 22
Fire Clearance 50
(DENR)
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CHAPTER VI
FINANCIAL FEASIBILITY
using Straight-line Method. The source of financing will be 25% bank loan and 75%
owner contribution. The collateral for the loan in the bank is the land title of the
owner. Utilities and office supplies will increase at 4.68% every year (Philippine
Statistics Authority). Feeds and vaccine consumption will increase at 4.68% every
TOTAL P 810,000.00
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FINANCIAL ASPECT
5. The source of financing will be 25% bank loan and 75% owner contribution.
6. The collateral for the loan in the bank is the land title of the owner.
7. Utilities and office supplies will increase at 4.68% every year (Philippine
Statistics Authority).
8. Feeds and vaccine consumption will increase at 4.68% every year (Philippine
Statistics Authority).
RETURN OF INVESTMENT
higher the return on ROI of a project, the greater the profit earned per peso
The return on investment of the project for the first year is 24.26%. This
means that there is high profit earned per peso invested in the project.
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Net Income Per Year
Total 2,071,766
Divide by 5 years 5
ROI 51.5%
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CHAPTER VII
The Government will benefit on the taxes and permits paid by the business. These
taxes and permits increased the revenue of the government. They use this fund to
support its projects and expenditures for the development of the municipality as
Customers/Consumer Benefits
The customers will have sufficient supply of dressed chicken and its by-products.
barbeque stalls, roasted chicken food stall and food catering businesses will have
convenience in getting their supplies with lesser time, cost, effort and price
Employment Benefits
The business will provide additional employment for the unemployed residence
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CONCLUSION
The proposed project is feasible because the results of the study are in conformity
dressed chicken and its by-products for consumers’ consumption, retailers and
and environmental impact, part of the revenue of the business will support the
project of the government in the form of taxes paid; it will be also be beneficial to
the hired workers of the business for the improvement of their standard of living
through salaries and wages. In relation to its technical and operational aspects, an
encouraging result is obtain. The business is located in a proper place for raising
chicks. The workers employed are also qualified and the equipment used are
that she can handle the proposed business well. The business will be easily
managed and supervised by the owner since she will only hire three workers to
help him in the daily operation of the business. The financial aspect also shows a
positive result, the first five years of operation is expected to generate enough
revenue to cover all the expenses incurred and at the same time generate profit
for the owner. The proposed business will be able to fully return the initial
investment within 2.61 years. To sum it all, based on the analysis and the results
favorable.
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RECOMMENDATION
The researcher of this feasibility study recommends that the business can opt to
use a credit system in the sales transaction, in addition to the cash basis system
currently used. Moreover, if the business becomes profitable and the proponent
wants to continue the operations of the business after five years, she can decide
to reconstruct the building from using light materials into concrete in order that the
structure will be usable for a longer period and for a more efficient and suitable
place for operation. Lastly, as the business grows, the manager can hire
employees in addition to the existing staff for a more effective operation. These
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