Women entrepreneurship:

Start up India and Stand up India Scheme

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration (BBA)

Semester-III (Paper Code-BBA 209)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by

Dr. Piryanka M. ARCHIT VERMA

2016-2019

Nurturing Excellence

Institute of Innovation in Technology & Management,

New Delhi – 110058
2016-19

1
 Acknowledgement

I sincerely thank my guide, Dr. Piryanka M. for his able guidance and support
throughout this research project.

I would also like to thank all the people whom I surveyed for giving me
valuable time and vital information which form a part of this report

Last but not least I thank my parents and colleagues for their help, support and
advice which helped me a lot in completing this project successfully.

2
FORMAT FOR CONTENTS & LIST FOR TABLE/FIGURES/SYMBOLS

CONTENT

S No TOPICS Page No

1 Certificate _

2 Acknowledgment _

3 List of tables _

4 List of figures _

5 CHAPTER 1 1

6 CHAPTER 2 8

7 CHAPTER 3 18

8 CHAPTER 4 22

9 CHAPTER 5 25

10 CHAPTER 6 29

11 CONCLUSION 32

12 RECOMMANDATION & SUGGESTION 34

13 REFERENCE 36

3
 CHAPTER-1
Women Entrepreneurship

Women entrepreneurship is the process in which women initiate a business, gather all

resources, undertake risks, face challenges, provides employment to others and manages the

business independently. Approximately 1/3rd of the entrepreneurs in the world are women

entrepreneurs.

According to definition given by Government of India – “A women entrepreneur is defined

as an enterprise owned and controlled by woman having a minimum financial interest of 51%

of the capital and giving at least 51% employment generated to women”

Women Entrepreneurship refers to business or organization started by a woman or group of

women. There has been a change in role of women due to growth in education, urbanization,

industrialization and awareness of democratic values.

Women entrepreneurship has been recognised as an important source of economic growth.

Women entrepreneurs create new jobs for themselves and others and also provide society

with different solutions to management, organisation and business problems. However, they

still represent a minority of all entrepreneurs. Women entrepreneurs often face gender-based

4
barriers to starting and growing their businesses, like discriminatory property, matrimonial

and inheritance laws and/or cultural practices; lack of access to formal finance mechanisms;

limited mobility and access to information and networks, etc.

Women’s entrepreneurship can make a particularly strong contribution to the economic well-

being of the family and communities, poverty reduction and women’s empowerment, thus

contributing to the Millennium Development Goals (MDGs). Thus, governments across the

world as well as various developmental organizations are actively undertaking promotion of

women entrepreneurs through various schemes, incentives and promotional measures.

Women entrepreneurs in the four southern states and Maharashtra account for over 50% of all

women-led small-scale industrial units in India.

Functions of Women Entrepreneurs:

5
As an entrepreneur, a woman entrepreneur has also to perform all the functions involved in

establishing an enterprise. These include idea generation and screening, determination of

objectives, project preparation, product analysis, and determination of forms of business

organization, completion of promotional formalities, raising funds, procuring men, machine

and materials, and operation of business.

Frederick harbison (1956) has enumerated the following five functions of women

entrepreneur

1. Exploration of the prospects of starting a new business enterprise:

Women entrepreneurs identify the opportunities, evaluate them and select the best

opportunity. They convert the opportunity into new venture. Women entrepreneurs are

imaginative in nature and they can develop ideas about the new venture.

2. Undertaking of risks and handling of economic uncertainties involved in the business:

Every business includes some portion of risk. But women entrepreneurs have risk taking

capacity. They calculate different types of risks such as financial risk, social risk,

psychological risk etc. They handle risks by gathering information.

and controlling. They motivate and provide leadership to the employees.

5. Co-ordination, administration and control: coordination is regarded as a very important

principle. It is also considered as a concept. Dimock and Dimock have defined it in the

following way: Coordination is placing many aspects of an enterprise in proper position

relative to each other and to the programme to which they are a part; it is harmoniously

containing agents and functions towards the achievement of desired goal

6
6. Supervision and leadership. They lead by example or motivate others without a

formal leadership position. Supervising is a specific job function whereby you monitor and

provide feedback and direction on the performance of subordinate employee.

QUALITIES OF WOMEN ENTREPRENEURS

1. She has a positive attitude. There's no energy that can mimic what's released when a

positive, high-stepping woman enters a room. A positive attitude is the fuel needed to

drive us from idea conception to realization.

A positive attitude takes conscious effort on your part. Arrest negative thoughts and

replace them with positive ones. Listen to the things you're saying to yourself in your

mind. Deliberately use words that focus on constructive, affirming truths about yourself.

To help you stay positive, surround yourself with people who'll encourage, inspire and

believe in you. If you have a positive attitude, you'll be able to see the potential that lies

within you.

7
2. She can overcome obstacles. Women who've struggled in their lives tend to have

amazing inner strength. Use adversity to your advantage. At the end of a struggle,

you're a better, more valuable person. Helen Keller said, "Character cannot be

developed in ease and quiet. Only through experience of trial and suffering can the

soul be strengthened, vision cleared, ambition inspired and success achieved." Find

what you're meant to learn in a struggle, and you'll see that it isn't as fierce as it

appears to be.

3. She is strong-minded. Strong minded doesn't mean that you're rude, conceited or

destructive. On the contrary, a strong-minded woman displays confidence. When

you're strong minded, you're empowered, possess a healthy self image and take

responsibility for your life. The entrepreneurial spirit, by its very nature, requires us to

consider possibilities that most aren't brave enough to.

8
 4. She is soft-hearted. Charity and compassion allow us to reach beyond our cookie-

cutter lives and make a difference in the lives of others. By reaching out to others, we

grow as individuals. A woman with a compassionate heart has great influence.

5. She has integrity. You don't need to leave victims in your path to be victorious. You

don't need to step on others to step to the next level. Integrity must be the very core of

your character. Always put honor before dollars and live by your convictions. As you gain

respect and trust, your company will grow. People seek to do business with those they

trust.

6. She has balance in her life. Our lives revolve around four major categories: family and

friends, health, wealth and spirit. These areas must be balanced to lead a fulfilled life.

Evaluate your balance continually. A balanced life allows you to think clearly with

imagination and optimism.

7. She sets goals. Goals are dreams with a plan for realization. Commit your short- and

long-term goals to writing. Record how and when you'll achieve them. Post your goals in

9
 plain sight and review them often. Record the reward when the goal is attained.

Remember that you can't hit a mark you can't see, and continual success demands a plan.

8. She is driven by a cause. Looking for the hole in the market is a strategic move in every

entrepreneur's plan. Find the needs in your business ventures and pursue those causes with

passion.

9. She is a teacher. Great woman teach. People want to know what you have that ignites

that flame within. We can help mold the great women of tomorrow.

10. She's focused on the next step. The greatest point of resistance is just before

breakthrough. We must have a stubborn resolve to see ourselves to the other side. When

challenging circumstances seek to derail us, if we just take that next step, we'll find that

we've made it

10
 CHAPTER-2

CHALLENGES /PROBLEMS IN WOMEN ENTREPRENEUR

1. Family restriction: Women are expected to spend more time with their family members.

They do not encourage women to travel extensively for exploiting business opportunities.

2. Lack of Finance: Family members do not encourage women entrepreneurs. They hesitate

to invest money in the business venture initiated by women entrepreneurs. Bank and other

Financial Institutions do not consider Middle Class Women Entrepreneurs as proper

applicants for setting up their projects and they are hesitant to provide financial assistance to

unmarried women or girls as they are unsure as to who will repay the loan — Either their

11
parents or in-laws after their marriage. This humiliates unmarried women and they generally

leave the idea of setting up their ventures.

For example, Kiran Mazumdar Shaw initially faced many problems regarding funds for her

business. Banks were hesitant to give loan to her as biotechnology was a totally new field at

that point of time and she was a woman entrepreneur, which was a rare phenomenon.

3. Lack of Education: Women are generally denied of higher education, especially in rural

areas and under developed countries. Women are not allowed to enrich their knowledge in

technical and research areas to introduce new products.

12
4. Role Conflict: Marriage and family life are given more importance than career and social

life in Indian society.

5. Unfavorable Environment: The society is dominated by males. Many business men

are not interested to have business relationship with women entrepreneurs. Male

generally do not encourage women entrepreneurs.

6. Lack of persistent Nature: Women generally have sympathy for others. They are

very emotional. This nature should not allow them to get easily cheated in business.

7. Lack of Mental strength: Business involves risk. Women entrepreneurs get upset

very easily when loss arises in business.

13
8. Lack of Information: Women entrepreneurs are not generally aware of the

subsidies and incentives available for them. Lack of knowledge may prevent them

from availing the special schemes.

14
9. Stiff Competition: Women face lot of competition from men. Due to limited

mobility they find difficult to compete with men.

10. Mobility: Moving in and around the market, is again a tough job for Middle Class

Women Entrepreneurs in Indian Social system.11. Male-Dominated Society: Male

chauvinism is still the order of the day in India. The Constitution of India speaks of equality

between sexes. But, in practice, women are looked upon as abla, i.e. weak in all respects.

Women suffer from male reservations about a women’s role, ability and capacity and are

treated accordingly. In nutshell, in the male-dominated Indian society, women are not treated

equal to men. This, in turn, serves as a barrier to women entry into business.12. Low Risk-

Bearing Ability: Women in India lead a protected life. They are less educated and

economically not self-dependent. All these reduce their ability to bear risk involved in

running an enterprise. Risk-bearing is an essential requisite of a successful entrepreneur13.

Scarcity of Raw Material: Most of the women enterprises are plagued by the scarcity of raw

15
material and necessary inputs. Added to this are the high prices of raw material, on the one

hand, and getting raw material at the minimum of discount, on the other. The failure of many

women co-operatives in 1971 engaged in basket-making is an example how the scarcity of

raw material sounds the death-knell of enterprises run by women (Gupta and Srinivasan

2009).

16
 REMEDIES TO SOLVE THE ABOVE PROBLEM

SOLUTIONS FOR SOLVING THE ABOVE DISCUSSED PROBLEMS:

There is a provision of a number of solution measures to overcome the previously mentioned

problems. Such solutions or remedies can be well understood as under

 There should be a continuous attempt to inspire, encourage, motivate and co-operate

women entrepreneurs. Attempts should be there to enhance the standards of education of

women in general as well making effective provisions

 for their training, practical experience and personality development programmes, to

improvise their over-all personality standards. Attempts to establish for them proper training

institutes for enhancing their level of work-knowledge, skills, risk-taking

 abilities, enhancing their capabilities. Attempts to bring about a society attitude change,

generation of awareness and consciousness on the policy of selfdevelopment

 of women entrepreneurs. Attempts by various NGO’s and government organizations to

spread information about policies, plans and strategies on

17
 the development of women in the field of industry, trade and commerce. Establishing

various policies to offer easy finance schemes for economically strengthening the position of

women.

 Forming a cooperative association of women entrepreneurs to mobilize resources and

pooling capital funds, in order to

 help the women in the field of industry, trade and commerce. Offering seed capital,

upliftment schemes, women entrepreneurs fund etc. to encourage them economically.

 To extend confessional rates facilities and schemes for women entrepreneurs to prosper in

the field of enterprise.

 To establish all India forums to discuss the problems, grievances, issues, and filing

complaints against constraints or

 shortcomings towards the economic progress path of women entrepreneurs and giving

suitable decisions in the favour of women entrepreneurs and taking strict stand against the

policies or strategies that obstruct the path of economic development of such group of women

entrepreneurs. Thus by adopting the aforesaid measures the problems associated with women

can be solved.

18
 GOVERNMENT SCHEMES FOR WOMEN EMPOWERMENT

The government programme for women development began as early as 1954 in India but the

actual participation began only in 1974. At present, the Government of India has over 27

schemes for women operated by different departments and ministries.

Some of these are: Integrated Rural Development Programme (IRDP),

 Training of Rural Youth for Self-Employment (TRYSEM),

 Prime Minister’s Rojgar Yojana (PMRY),

 Women’s Development Corporation Scheme (WDCS),

 Working Women’s Forum, Indira Mahila Yojana,

 Indira Mahila Kendra,

 Mahila Samiti Yojana,

 Rashtriya Mahila Kosh,

 Khadi and Village Industries Commission,

 Indira Priyadarshini Yojana,

 SIDBI’s Mahila Udyam Nidhi Mahila Vikas Nidhi,

 SBI’s Sree Shaki Scheme,

 NGO’s Credit Schemes,

 National Banks for Agriculture and Rural Development’s Schemes

19
20
 CHAPTER-3

REVIEW OF LITERATURE

In fact, Osmani and Sen argue that one of the most significant factors that contributes to both

the high prevalence of undernutrition and low birth weight in this region is gender inequality

and women’s lack of empowerment (Osmani and Sen 2003). In India, marriage in

adolescence remains a widespread practice affecting 44.5 per cent of adolescent girls, and is a

consequence of the broader social norms that encourage parents to marry their daughters off

early (Mathur et al. 2003; International Institute for Population Sciences 2007). And this

significantly affects both women’s empowerment and child nutrition. At this early stage in

their life-cycle, married adolescent girls are the least empowered members in their marital

homes and the most at-risk nutritionally. Under these circumstances, they quickly go on to

having children, but are unable to provide the optimum care because of their low status in the

marital family.

247 When operational and design features of social protection programmes ensure women’s

equal access to benefits and build linkages with community-based services and livelihood

interventions they promote gender equality and women’s economic empowerment.

Some tribes in India have social norms that enable their women to be more empowered than

their rural counterparts (Visaria et al. 1999; Heise et al. 1994). For example, in these tribes

women are more involved in decision-making, have greater freedom of movement, and are

free to choose their marital partners, and can divorce and remarry without stigma (Shiva

Kumar 1995; Kendra 1990). Our study explored the relationship between women’s

empowerment, maternal nutritional status, and the nutritional status and growth of their

21
children 6 to 24 months of age in a tribal and rural community in South India. The primary

objective of including both tribal and rural subjects in the sample was to ensure that there was

sufficient variance in the dimension of women’s empowerment to determine its role in child

growth and nutrition. Therefore, while we present socio-demographic and sample

characteristics of both tribal and rural women, in the multivariate analysis the two groups are

analyzed as one sample.Present the analysis of enrolment and follow-up data on children’s

weight-for-age and height-forage. Analysis of longitudinal data of this type is important

because it provides insight into the factors that undermine child growth over time (Frongillo

and Rowe 1999). Determining which variables impact undernutrition over time sheds light on

potential interventions that may be needed in addition to those that currently exist. The

findings presented here are part of a larger study, and some of the qualitative findings and

cross-sectional analysis are presented elsewhere (Sethuraman et al. 2006).

Startup India campaign is based on an action plan aimed at promoting bank financing for

start-up ventures to boost entrepreneurship and encourage start ups with jobs creation. The

campaign was first announced by Prime Minister Narendra Modi in his 15 August 2015

address from the Red Fort. It is focused on to restrict role of States in policy domain and to

get rid of "license raj" and hindrances like in land permissions, foreign investment proposal,

environmental clearances. It was organized by Department of Industrial Policy and

Promotion (DIPP). A startup is an entity that is headquartered in India which was opened less

than five years ago and has an annual turnover less than ₹25 crore (US$3.7 million). The

government has already launched iMADE, an app development platform aimed at producing

1,000,000 apps and PMMY, the MUDRA Bank, a new institution set up for development and

refinancing activities relating to micro units with a refinance Fund of ₹200 billion (US$3.0

billion).

22
The Standup India initiative is also aimed at promoting entrepreneurship among SCs/STs,

women communities. Rural India's version of Startup India was named the Deen Dayal

Upadhyay Swaniyojan Yojana.

The Ministry of Human Resource Development and the Department of Science and

Technology have agreed to partner in an initiative to set up over 75 such startup support hubs

in the National Institutes of Technology (NITs), the Indian Institutes of Information

Technology (IIITs), the Indian Institutes of Science Education and Research (IISERs) and

National Institutes of Pharmaceutical Education and Research (NIPERs).

SoftBank, which is headquartered in Japan, has invested US$2 billion into Indian startup.

The Japanese firm had pledged the total investments at US$10 billion. Google declared to

launch a startup, based on the highest votes in which the top three startups will be allowed to

join the next Google Launch pad Week, and the final winner could win an amount of

US$100,000 in Google cloud credits. Oracle on 12 February 2016 announced to set up nine

incubation centres in Bengaluru, Chennai, Gurgaon, Hyderabad, Mumbai, Noida, Pune,

Trivandrum and Vijayawada.

Under the scheme, a group of start-ups will acknowledge an MOU with the prestigious

institutions and will also establish the start-up centers in the campus. NIT-Silchar (The

National Institute of Technology, Silchar) is one of the institutions of the country to have

joined the program. IIT Madras is also linked with this campaign. The institution has been

successfully managing seven research parks that has incubated many start – up.

23
SOME OF THE BEST EXAMPLES OF WOMEN ENTREPRENUERS

DR. KIRAN MAZUMDAR-SHAW, CHAIRMAN & MANAGING DIRECTOR OF

BIOCON LTD., who became India’s richest woman in 2004, was educated at the Bishop

Cotton Girls School and Mount Carmel College in Bangalore. She founded Biocon India with

a capital of Rs.10, 000 in her garage in 1978 – the initial operation was to extract an enzyme

251 from papaya. Her application for loans were turned down by banks then – on three

counts – biotechnology was then a new word, the company lacked assets, women

entrepreneurs were still a rarity. Today, her company is the biggest biopharmaceutical firm in

the country. NEELAM DHAWAN, MANAGING DIRECTOR, MICROSOFT INDIA, leads

Microsoft India. She is a graduate from St. Stephens College in 1980, and also passed out

from Delhi’s Faculty Of Management studies in 1982. Then she was keen on joining FMCG

majors like Hindustan Lever and Asian Paints, both companies rejected Dhawan, as they did

not wish to appoint women for marketing and sales. NAINA LAL KIDWAI was the first

Indian woman to graduate from Harvard Business School. Fortune magazine listed Kidwai

among the world’s top 50 Corporate Women from 2000 to 2003. According to the Economic

times, she is the first woman to head the operations of a foreign bank in India.

24
 CHAPTER-4

STAND UP INDIA SCHEME

Stand up India scheme for financing SC/ST and women entrepreneurs

Objectives

The objective of the stand up india scheme is to facilitate bank loans between 10 lakh and 1

crore to at least one scheduled caste (sc) or schedule tribe (st) borrower and at least one

women borrower per bank branch for setting up a Greenfield enterprises. This enterprises

may in manufacturing, service or the trading sector. In case of non-individual enterprise at

least 51% of shareholder and controlling stake should be held by either an SC/ST or women

entrepreneur.

Eligibility

25
 1. SC/ST and women entrepreneurs, above 18 year of age.

2. Loans under the scheme is available fr only green field project. Green field

signifies, in this context, the first time venture of the beneficiary in the

manufacturing or service or trading sector.

3. In case of non-individual enterprises, 51% of the shareholder and controlling

stake should be held by either SC/ST and women entrepreneur.

4. Borrower should not be in default to any bank/financial institution.

Nature of loan

Composite loan (inclusive of term loan and working capital) between 10lakh and upto

100lakh

Purpose of loan

For setting up a new entrepreneur in manufacturing, trading or service sector by

SC/ST/women entrepreneur.

Size of loan

Composite loan of 75% of the project cost inclusive of term loan and working capital. The

stipulation of the loan being expected to cover 75% of the project cost would not apply if the

borrower’s contribution along with convergence support rom any other scheme from any

other schemes exceeds 25% of the project cost.

26
Interest rate

The rate of interest would be lowest applicable rate of the bank for that category (rating

category) not exceed (base rate (MCLR) + 3% + tenor premium).

Security

Beside primary security, the loan may be secured by collateral security or guarantee of credit

guarantee fund scheme for stand-up India loans (CGFSIL) as decided by the banks.

Repayment

The loan is repayable in 7 years with a maximum moratorium period of 18 months.

Working capital

For drawal of working capital upto10 lakh, the same may be sanctioned by way of overdraft.

Rupay debit card to be issued for convenience of the borrowed.

Working capital limit above 10 lakh to be sanctioned by way of cash credit limit

Margin money

The scheme envisages 25% margin money which can be provided I convergence with

eligible central / state scheme. While such scheme can be drawn upon for availing admissible

subsidies or for meeting margin money requirement, in all cases, the borrower shall be

required to bring in minimum of 10% of the project cost as own contribution

27
 CHAPTER-5

Start up india

OBJECTIVE

Start up India campaign is based on an action plan aimed at promoting bank financing for

start-up ventures to boost entrepreneurship and encourage start ups with jobs creation. The

campaign was first announced by Prime Minister Narendra Modi in his 15 August 2015

address from the Red Fort. It is focused on to restrict role of States in policy domain and to

get rid of "license raj" and hindrances like in land permissions, foreign investment proposal,

environmental clearances. It was organized by Department of Industrial Policy and

Promotion (DIPP).A startup is an entity that is headquartered in India which was opened less

than seven years ago and has an annual turnover less than ₹25 crore (US$3.9 million). The

28
government has already launched iMADE, an app development platform aimed at producing

1,000,000 apps and PMMY, the MUDRA Bank, a new institution set up for development and

refinancing activities relating to micro units with a refinance Fund of ₹200 billion (US$3.1

billion).

The Standup India initiative is also aimed at promoting entrepreneurship among SCs/STs,

women communities. Rural India's version of Startup India was named the Deen Dayal

Upadhyay Swaniyojan Yojana. To endorse the campaign, the first magazine for start ups in

India, The Cofounder, was launched in 2016.

Launch

The event was inaugurated on 16 January 2016 by the finance minister Arun Jaitley. Among

the attendees were around 40 top CEOs and startup founders and investors from Silicon

Valley as special guests including Masayoshi Son, CEO of SoftBank, Kunal Bahl, founder

Snapdeal, Ola founder Bhavish Aggarwal, Paytm founder Vijay Shekhar Sharma, Travis

Kalanick, founder of Uber, Adam Neumann, CEO of WeWork, BJ Arun, CEO of July

Systems, Prateek Kr. Bhowmick, Co-founder of ReviewAdda, Sachin Bansal, Co-founder of

Flipkart, Naveen Tewari, Co-founder of Inmobi and others.

Government's role

The Ministry of Human Resource Development and the Department of Science and

Technology have agreed to partner in an initiative to set up over 75 such startup support hubs

in the National Institutes of Technology (NITs), the Indian Institutes of Information

29
Technology (IIITs), the Indian Institutes of Science Education and Research (IISERs) and

National Institutes of Pharmaceutical Education and Research (NIPERs).

The Reserve Bank of India said it will take steps to help improve the ‘ease of doing business’

in the country and contribute to an ecosystem that is conducive for the growth of start-up

businesses.

Investments

SoftBank, which is headquartered in Japan, has invested US$2 billion into Indian startups.

The Japanese firm had pledged the total investments at US$10 billion. Google declared to

launch a startup, based on the highest votes in which the top three startups will be allowed to

join the next Google Launchpad Week, and the final winner could win an amount of

US$100,000 in Google cloud credits. Oracle on 12 February 2016 announced to set up nine

incubation centres in Bengaluru, Chennai, Gurgaon, Hyderabad, Mumbai, Noida, Pune,

Trivandrum and Vijayawada.

States Assessment

Southern States of India have shown great performance, like Karnataka, Kerala, Andhra

Pradesh and Telangana which have results better than the rest of the country in terms of their

policies implementations for supporting start ups. Their focus has been on improving

infrastructure, especially in the Tier-II cities. Bengaluru , a metro city of Karnataka, is known

as the Silicon Valley of India. Kerala is well known for the government's startup policy,

"Kerala IT Mission", which focus on fetching ₹50 billion (US$780 million) in investments

30
for the State's startup ecosystem. It also made India's first telecom incubator Startup village in

2012. The state also matches the funding raised by its incubator from Central government

with 1:1. Telangana has launched the largest incubation center in India as "T-Hub". Andhra

Pradesh has allocated a 17,000-sq.ft. Technological Research and Innovation Park as a

Research and Development laboratory. It has also created a fund called "Initial Innovation

Fund" of ₹100 crore (US$16 million) for entrepreneurs. The government of Madhya Pradesh

has collaborated with the Small Industries Development Bank of India (SIDBI) to create a

fund of ₹200 crore (US$31 million). Rajasthan has also launched "Start-up Oasis" scheme. In

order to promote start-ups in Odisha, the state government organised a two-day Start-up

Conclave in Bhubaneswar on November 28, 2016. The main objectives of the event would be

to motivate youth towards entrepreneurship, showcase the start-up ecosystem in Odisha and

attract more start-ups to the state.

Educational Institution Alliances

Under the scheme, a group of start-ups will acknowledge an MOU with the prestigious

institutions and will also establish the start-up centers in the campus. NIT-Silchar (The

National Institute of Technology, Silchar) is one of the institutions of the country to have

joined the program. IIT Madras is also linked with this campaign. The institution has been

successfully managing the IITM Research Park that has incubated many start-ups

Criticism

The quality of education in the institutions of the nation is always questioned and found not

matching with the organizations' standards for the required skill set and they have to spend on

training the freshers. The country has also launched the Skill India campaign for addressing

the issue.

31
 CHAPTER-6

BENEFITS OF THE SCHEME

The Stand Up India scheme, launched on April 5, ensures that women and SC/ST

entrepreneurs have a fair chance at setting up their own businesses. The scheme facilitates

loans from Rs 10 lakh to Rs 1 crore for these sectors of the population.

In January 2016, Prime Minister Narendra Modi had launched the Start-Up India scheme,

which gave new entrepreneurs a chance at making it big. Under the scheme, entrepreneurs

could get loans from banks to kick start their businesses. Now, a new scheme, launching on

April 5, will shift the focus to SC/ST and women entrepreneurs, to promote inclusivity.

The Stand Up India scheme provides loans to entrepreneurs of the Scheduled Caste and

Scheduled Tribes, as well as women. The loans range from Rs 10 lakh to Rs 1 crore.

According to the government, these are sectors of the population that are often

underprivileged or under-served. Both these sectors are upcoming, and fast. The scheme

helps them out by facilitating loans for non-farm sector entrepreneurship.

1. Loans for Women Entrepreneurs: Women entrepreneurs in India find

it difficult to get funding for their startups. Global Entrepreneurship and

Development Institute (GEDI) published a global ranking that looked at how

female entrepreneurs fare in the world. India was placed in the last five among

the 30 countries that were analysed. It stated that about 73% women

entrepreneurs failed to get funding from Venture Capitalists (VC). A study

based in Karnataka found that about 90% women had only their own funding

32
 to rely on, while 68% found it tougher to get bank loans. All that is set to

change once the Stand Up India scheme comes into action.

2. Refinancing option: The scheme helps not just those who are in the initial

stages of their entrepreneurial plans, but also those who have already set up

their company but still fall under the startup category. Under the scheme, the

government has opened refinancing options through Small Industries

Development Bank of India (SIDBI), at an initial amount of Rs 10,000 crore.

Along with that, a corpus (principal amount) of Rs 5000 crore would be

created, to ensure credit guarantee through the National Credit Guarantee

Trustee Company. Along with the composite loan, they will also be provided

with a debit card.

3. Support and knowledge: A research done by Your Story in 2014

indicates that about 54% women have no idea what a start up should work

like or how to work on problem solving. About 58% women need to be

educated about entrepreneurial resources and techniques. However, a

provision under the scheme also includes support for both women and SC/ST

borrowers, all the way from pre-loan stage to operating stage. Besides

familiarising them with bank guidelines and terminology, they will also know

about registering online and how to use e-markets, and entrepreneurial

practices. To bring together all the information related to the scheme, the

government will be setting up a website for Stand Up India.

4. Substantial research for maximum benefit: While self-employed

women working in the low-skill sector (such as manual labour or street

vending) has increased to almost 1 crore between 2000 and 2010, the number

of women in higher income entrepreneurship still remains low. To increase

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 this number, the intention of the scheme is to get at least two entrepreneurial

projects started in every bank branch in the country. The Stand Up India

scheme is expected to benefit about 250,000 potential borrowers, according to

its official statement.

5. Connect centres near home: The number of SC/ST entrepreneurs is

growing. For instance, according to The Hindu, there’s been an impressive rise

in SC/ST entrepreneurs in Andhra Pradesh. The number of organisations set

up by them went from 319 in 2004 to 2275 in 2012. To cater to the growing

demand, Stand Up Connect Centres would be established at the offices of

SIDBI and National Bank for Agriculture and Rural Development

(NABARD). With country-wide presence of more than 15 regional offices and

84 branches accommodating more than 600 clusters, the reach of SIDBI is

massive. The SIDBI would join hands with the Dalit Indian Chamber of

Commerce and Industry (DICCI), among other institutions, to facilitate the

loans

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 Conclusion
It can be said that today we are in a better position wherein women participation in the field

of entrepreneurship is increasing at a considerable rate. Efforts are being taken at the

economy as brought promise of equality of opportunity in all spheres to the Indian women

and laws guaranteed equal rights of participation in political process and equal opportunities

and rights in education and employment were enacted. But unfortunately, the government

sponsored development activities have benefited only a small section of women i.e. the urban

middle class women. Women sector occupies nearly 45% of the Indian population. At this

juncture, effective steps are needed to provide entrepreneurial awareness, orientation and skill

development programs to women. The role of Women entrepreneur in economic

development is also being recognized and steps are being taken to promote women

entrepreneurship. Resurgence of entrepreneurship is the need of the hour emphasizing on

educating women strata of population, spreading awareness and consciousness amongst

women to outshine in the enterprise field, making them realize their strengths, and important

position in the society and the great contribution they can make for their industry as well as

the entire economy. Women entrepreneurship must be moulded properly with entrepreneurial

traits and skills to meet the changes in trends, challenges global markets and also be

competent enough to sustain and strive for excellence in the entrepreneurial arena. If every

citizen works with such an attitude towards respecting the important position occupied by

women in society and understanding their vital role in the modern business field too, then

very soon we can pre-estimate our chances of out beating our own conservative and rigid

thought process which is the biggest barrier in our country‘s development process. We

always viewed that a smart woman can pick up a job any day, but if she becomes an

entrepreneur she can provide a livelihood to 10 more women at least..!! Highly educated,

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technically sound and professionally qualified women should be encouraged for managing

their own business, rather than dependent on wage employment outlets. The unexplored

talents of young women can be identified, trained and used for various types of industries to

increase the productivity in the industrial sector.

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 Recommendation & suggestion
on the basis of the aforesaid problem faced by women entrepreneur and various other

problems too, there is a provision of a number of strategies for promoting women

entrepreneurship too welcome these problems. such solutions or remedies can be well

understood as under:

1. promoting entrepreneurship among women is especially important to tackle

the problems of unemployment in the society.

2. there should be an incessant attempt to motivate, give cinfidence, inspire and

assist women entrepreneur.

3. government should provide better education facilities and scheme to women

folk.

4. there should be continuous monitoring, improvement of training programmers,

practical experience and personality development programmes to improvise

their overall personality standard.

5. potential women entrepreneurs should be exposed to different types of

emerging opportunities.

6. house wife should be motivated to learn additional income.

7. a women entrepreneur should herself set up an example by being successful

and should act as a role model, since children have a tendency to emulate their

parent, the resultant effect would be automatic.

8. establishment of proper training institutes for enhancing their level of work

knowledge, skills, risk-taking ability, enhancing their capability.

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thus by adopting the following aforesaid measures in letter and spirit the problems associated

with women can be solved.

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 Reference
 https://startupindia.gov.in/

 http://www.bbamantra.com/women-entrepreneurship/

 https://www.standupmitra.in/v

 https://en.wikipedia.org/wiki/Startup_company

 https://en.wikipedia.org/wiki/Women%27s_empowerment

 https://www.linkedin.com/help/slideshare?lang=en

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