Marketing & Advertisement

By:Armanee Martin
Definition: Businesses who promotes and advertises their products and goods.

Advertising: In charge of creating marketing communication that persuades an

audience to buy a product or service.

Marketing:

Description: An individual oversees the planning, development, and execution of

an organization’s Marketing and advertising activities.
Career Pathway!
The pathway that I am going for is in marketing and advertisements.

Marketing encompasses strategies to build awareness of your company’s

products and services.

Advertising is an audio or visual form of marketing communication that employs an

openly sponsored, non-personal message to promote or sell a product, service or
idea.
Education needed ?
The education needed for marketing and advertisements would be colleges like

● FIT in New york

● FIT in California
● The art institutes in New York
● Parsons school of design
● FIDM
Responsibilities
The Responsibilities Needed!!

● Work with department heads or staff to discuss topics

● The selection of advertising media
● Plan advertising and promotional campaigns
● Meet with clients to provide marketing advice
● Assemble and analyze sales forecast
● Planning promotional presentations
● Branding promotion
Hardships!
Succeeding as an marketer takes hard work,sacrifices, and persistence and the
right positive mindset to be successful.

People who are very sensitive and can not handle competition should not take this
job at all. Being an Marketer in advertisements takes a lot of hard work and
dedication, not everybody is built for this job.

Problems faced by Marketers

● Getting the attention of the target market

● Pressure to prove worth
● Reaching potential customers
● Tough proposition
Demographic Information
Salary Range: you can make up to as much as $131,180 per year

Where: This job is most common in everywhere in the U.S and even out the
country.
Advantages and Disadvantages
Advantages:

● Introduces a new product in the market

● Increased sales
● Educate consumers
● Build authority and credibility

Disadvantages:

● Unfulfilled desires
● High prices
● Misleading claims
● Promotion of social evils
Inspirational Lee Clow!
● Lee Clow is the chairman and global director of
TBWA/ Worldwide, and has been its chief
creative officer.
● Lee Clow has told stories through advertising
for some of the most well-known brands in the
world.
● Lee Clow believes advertising is an art, media
art, that evokes emotion in consumers to make
them laugh, cry, surprise or inform and his work
does exactly that!
● Lee Clow is a very inspirational advertiser
because of his beliefs and positive outlook on
his work.
Lee Clow Brand Campaigns
● Partnership with Steve Jobs
● Apple
● Gatorade
● Adidas
● Pepsi
● Energizer

Lee Clow has known and popular brand campaigns.