SERVICIO NACIONAL DE APRENDIZAJE

SENA

EVIDENCIA 4: PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O

SERVICIO

CATEDRA: ESPECIFICAR PARÁMETROS DE DISEÑO PARA LA

PRESENTACIÓN DEL PRODUCTO Y/O SERVICIO SEGÚN SEGMENTOS DEL
MERCADO.

NATALIANIVONNE CUTIVA HENAO

1143829929

SANTIAGO DE CALI, MAYO DE 2019

 PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE
COMPANY: EFECTY LTDA

VARIABLE DEFINITION
With this company specialized in money orders,
payments, recharges and collections at the national
Geographic level with more than 20 years of experience in the
Segmentation market and with a network of 8,000 customer service
points, located in more than 1,070 municipalities
nationwide, wants to replace the need to achieve
proximity between customers and their families.
Facilitate life generating experiences of trust, closeness
and tranquility. Present as an alternative the sending
Age and Life - Cycle of and payment of money orders without distinction of
Segmentation gender, age, etc. Sending of Money: Persons over 18
years of age. Payment of Money Orders: People from
14 years of age.

According to the DANE:

0-14 years: 25.3% (men 5,998,645 / women
5,720,229)
15-24 years: 18% (male 4,243,251 / female 4,099,299)
25-54 years: 41.6% (men 9,515,723 / women
9,720,894)
55-64 years: 8.3% (men 1,796,050 / women
2,051,948)
65 years and over: 6.7% (men 1,293,258 / women
1,806,000) (2016 est.)

A large part of the population is in the Urban area with

Population Segmentation 37,816,051 and in the Rural area with 11,475,558
(according to data projected to June 30, 2017)
Provide sustainable solutions in transactions and
means of payment that contribute to the economic,
social and environmental wellbeing of our stakeholders,
with innovation and excellence, offering all:
Benefit Segmentation
 Low prices.
 More comfort and convenience.
 Product innovation in the market.
 Optimal attention points for customer service in any
region of the country.
 Excellent quality product.
 Efecty Ltda has established the above purpose as
Psychological "Facilitate life generating experiences of trust,
Segmentation closeness and tranquility, Provide sustainable solutions
in transactions and means of payment that contribute to
the economic, social and environmental well-being of
our stakeholders, with innovation and excellence",
Without distinction of gender, age, sex, all services will
be provided in the same way.
OCCASION Meeting basic needs, exchanging products and
SEGMETATION services through money orders, has become one of the
best options for trade, reducing time and reliability. With
accuracy, it can be determined with what frequency
people make use of the services offered by this type of
commercial activity.
Income sectors in Colombia:
Agriculture, livestock, hunting, forestry and fishing
6.11%
Exploitation of mines and quarries 7.32%
INCOME Manufacturing industries 10.70%
SEGMENTACION Electricity supply gas and water 3.45%
Construction 7.47%
Commerce, repair, restaurants and hotels 12.04%
Transport, storage and telecommunications 7,10%
Financial establishments, insurance and real estate
activities 19.86%
Social, communal and personal services activities
15.35%
There can be three types of consumers in the middle of
finance and banking. They are differentiated by their
related attitudes with competitive prices and low costs,
and your level of interest in a high quality and efficient
service. Two additional factors trustworthiness are
important (measured by the ability of the bank to protect
personal data) and interest in an innovative digital
BEHAVIORAL model, reflected by the provision of consumers to
SEGMENTACION consider an online provider as Amazon or Google for
financial services.

The consumers:
Nomads: High activity group digital, prepared for
a new delivery model.
Hunters: High activity group digital, prepared for
a new delivery model.
Quality Seekers: Seek a high service quality and
effective and the Data Protection.
Webgrafia

https://senaintro.blackboard.com/webapps/blackboard/content/listContent.js
p?course_id=_1968954_1&content_id=_103572712_1
https://www.linguee.es/espanol-
ingles/traduccion/propuestas+comerciales.html
https://www.dane.gov.co/index.php/estadisticas-por-tema
https://www.efecty.com.co/nosotros
https://www.accenture.com/t00010101T000000Z__w__/co-
es/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Local/cl-
es/Accenture-Banking-Global-Distribution-Marketing-Consumer-Study-
Espanol.pdf