DAMA

Data Management Body of Knowledge

(DAMA DMBOK)

Larry Dziedzic
August 19, 2011 Consultant
InfoMOLDers
 DAMA
The Data Management Association

“the Premiere Organization for data professionals
worldwide”

Not-for-profit membership organization with over
7500 members in 40 chapters around the globe

Purpose is to promote the understanding,
development and practice of managing data and
information to support business strategies

Annual U. S. symposium – Enterprise Data World

International – IRM-UK – London

Certifications –Certified DM Professional exam via
ICCP and CBIP
 DAMA DMBOK Facts
• Essentially began as “Guidelines for
Implementing Data Resource Management”
• Began as DMBOK in winter of 2004
– Interest and input in the revisions is truly global
with over 3500 downloads in 3 languages and 78
countries
– Global participation led to development of a
Glossary for the Guide and ultimately to the
DAMA DMBOK Dictionary
 Other Influential BOK Guides

• Project Management Body of Knowledge (PMBOK)

• Software Engineering Body of Knowledge (SWEBOK)
• Business Analysis Body of Knowledge (BABOK)
• Common Body of Knowledge (CBK)
• Canadian Information Technology Body of Knowledge
(CITBOK)
• and the most influential BOK
(REEBOK)
The Stated Goals of DMBOK
• To build consensus….
• To provide standard definitions….
• To identify guiding principles….
• To overview commonly accepted good
practices….
• To briefly identify common issues….
• To clarify the scope and boundaries
• To guide readers to additional resources for
further understanding
John Zachman 2008
Introduction –
The Guides - Whys and Wherefores
“Organizations that do not understand the overwhelming
importance of managing data and information as tangible assets in
the new economy will not survive.” Tom Peters, 2001

Data: An Enterprise Asset…

Meta Data -> Data -> Information -> Knowledge

The Data Lifecycle (create, store, maintain & use)

The Data Management Function
DAMA-DMBOK Functional Framework
DAMA-DMBOK Environmental Elements
 Data Management Overview –
Mission, Goals and Guiding Principles etc.

Mission: To meet data availability, quality & security needs
of all stakeholders.

Goals:
 Understand the needs of the enterprise & stakeholders
 Capture, store, protect & ensure data integrity
 Continually improve the quality of data & information
 Ensure privacy & confidentiality and prevent
unauthorized or inappropriate use of data & information
 Maximize effective use & value of data and information
 Data Management Overview –
Mission, Goals and Guiding Principles etc.

Guiding Principles:
 Data & info are valuable enterprise assets
 Manage data & info carefully, like an other asset, by
ensuring adequate quality, security, integrity,
protection, availability, understanding & effective use
 Share responsibility for data management between
business data steward & data mgt. professionals
 Data Mgt. is a business function with related
disciplines
 Data Mgt. emerging & maturing profession w/in IT
 Data Governance –
What about it?

Exercise of authority & control over management of
data assets
 Define & communicate data strategies, policies,
standards, architecture, procedures & metrics
 Track & enforce regulatory compliance & conformance to
data policies et al
 Sponsor, track & oversee delivery of data mgt. projects &
services
Manage & resolve data related issues
Understand & promote the value of data assets
Data Governance –

Business Information
Data
Management Management
Governance
Decisions Decisions
 Data Governance
Data Architecture Management
Data Warehousing & Business Intelligence Management
Data Quality Management Meta-data Management
Data Security Management Data Development
Data Operations Reference & Master Document & Content
Management Data Management Management
 Data Management Architecture –
How about those artifacts?

Data Architecture Management is the process of
defining & maintaining specifications that:
 Provide a standard common business vocabulary
 Express strategic data requirements
 Outline high level integrated designs to meet these
requirements, and
 Align with enterprise strategy and related business
architecture
 DAM is most valuable when supporting the
information needs of the entire enterprise
 Data Management Architecture –

Architectural framework scope is not limited to information
systems. A framework can help to define the logical, physical &
technical artifacts throughout the organization.

Some frameworks:
 The Open Group Architectural Framework (TOGAF) is a
process framework for defining & promoting open standards
for global interoperability.
 ANSI/IEEE 1471-2000 – a Recommended Practice for
Architecture Description of Software-Intensive Systems
defines solution design artifacts
 The Zachman Framework for Enterprise Architecture orients
terminology towards business management, yet retains the
elaborations used by the data and information system
communities.
 Data Development –
The modeling makes it work!

Data development is the analysis, design, implementation,
deployment & maintenance of data solutions to maximize the
value of data resources to the enterprise

The primary data solution components are databases, and

other data structures

Other data solution components include information

products (screens & reports) and data access interfaces (aka
models)
 Data Operations Management –
Plan, Control & Support of structured data assets

Database support via the DBA

 Development DBAs focus on data development activities

 Production DBAs perform data operations management

& Data Security Management

 Both DBAs play critical roles in data development, logical

& physical design, plus support for the development and
test database environments.
 Data Security Management –
Policies and procedures to protect data

Data Security management – planning, development &
execution of security policies & procedures to provide proper
authentication, authorization, access and auditing of data &
information assets

 Enable appropriate, & prevent inappropriate access &

change to data assets

 Meet regulatory requirements for privacy &

confidentiality, including the needs of all stakeholders
 Reference & Master Data Management –
May be hard to tell what belongs where?

In any organization, different groups, processes &
systems need the same information.

Different groups use the same data for different needs
 Sales, Finance & Manufacturing all care about product
sales but each has different needs of the same data

Reference Data management – control over defined
domain values, including standardized terms, code values,
business identifiers & business definitions for each value

Master Data Management – control over master data
values to enable, consistent, shared, contextual use across
systems.
 Reference Data Management

More than one set of reference data value domains may

refer to the same conceptual domain. Each is unique within
its own domain value
 Official name -- California
 Legal name -- State of California
 Standard postal code abbreviation -- CA
 ISO standard code -- US-CA
 Master Data Management

MDM is data about business entities that provide

context for business transactions
 Unlike Reference Data, MDM values are not limited to
predefined domain values
 However, business rules typically dictate the format &
allowable ranges.
 Legal name -- State of California
 Standard postal code abbreviation -- CA
 ISO standard code -- US-CA
US Federal Information Processing Standards (FIPS) –
code -- 06
 Data Warehousing & Business Intelligence
Management –
The data has always been the trick?

A DW is
 An Integrated decision support database
 A series of software programs to collect, cleanse,
transform & store data from a variety of sources
 A historical and current look at business
 A source of business information on which to perform
queries and other analytics
 Document & Content Management –
Needs more doing…

Document & Content Management is the control over
capture, access & use of data and information stored outside
relational databases.

Most unstructured data has a direct relationship to data
stored in structured files and relational databases, therefore
all decisions need to provide consistency throughout.

Document management is the storage, inventory & control
of electronic &paper documents

Content management refers to process, techniques &
technologies for organizing, categorizing and structuring
access to information content.
 Meta Data Management –
Low item on the totem pole!

Meta-data is data about data.
 Meta-data is to data what data is to real-life.
 Data reflects real life transactions, events, objects,
relationships etc.
 Meta-data management is the set of processes that
ensure proper creation, storage, integration & control
to support associated usage of meta-data
 Data Quality Management –
Now there’s a thought!

A critical support process in organizational change

DQM is a continuing & critical process to all applications &
involves instituting inspection & control processes to monitor
conformance with defined data quality rules

The DQM cycle:
 Plan – DQ team assesses the scope of known issues
 Deploy -- data is profiled and is monitored to address
issues
 Monitor -- the continual active monitoring of data
quality during the various usage
 Act – is taking action to address & resolve DQ issues
 Professional Development–
Not always so professionally done!

Professional Development is crucial for development of
a data management profession
 In-house training
 Professional societies
 College or trade degrees
 Summarization –
Whew, finally he’s done!

The DMBOK is:
 A very good reference source
 A very good training tool
 A great way to establish any of the functions
described in the DMBOK
 Good as an individual reference and great as a source
for the entire corporation
Finally

Thank you for your time and participation

DAMA International www.dama.org

Larry Dziedzic ldziedzic@yahoo.com