A

PROJECT REPORT ON
A STUDY ON THE CUSTOMER SATISFACTION
ABOUT PAYTM IN SOUTH KOLKATA

SUMMER INTERNSHIP TRAINING PROGRAMME AT

SUBMITTED TO:
AMITY UNIVERSITY KOLKATA
IN PARTIAL FULFILLMENT OF THE AWARD FOR THE
DEGREE OF
MASTER OF BUSINESS ADMISTRATION
BY
HARSH DUBEY
A91801917065
MBA -3
UNDER THE SUPERVISION OF
Prof. SUDIPTA MAJUMDAR
&
Prof. BIPLAB BISWAS
 ACKNOWLEDGEMENT

I am very thankful to Paytm for allowing me to do this project.

I would also like to thank Mr.Samiran Mukherjee and Mr.Prasanto Das who
were my industry guide during the training programme.

I would like to thank amity placement coordinator for giving me an opportunity

to do my summer internship in this company and Prof. Sudipta Majumdar and
Prof. Biplab Biswas for being my faculty guide in this internship.

I would like thank people who cooperated by giving their support and filling up
the questionnaires for me.
 DECLARATION

I hereby declare that the dissertation entitled A STUDY ON THE CUSTOMER

SATISFACTION ABOUT PAYTM IN SOUTH KOLKATA submitted by me
in partial fulfillment of the requirements for the award of the Degree of MBA to
AMITY UNIVERSITY KOLKATA, is based on the experiments and studies
carried out by me. This work is original and has not been submitted in part or
full for any other degree or diploma of any university or institution.

Date:

Place:

HARSH DUBEY

(A91801917065)
 AMITY UNIVERSITY
AMITY BUSINESS SCHOOL
KOLKATA

CERTIFICATE

This is to certify that the project report entitled "A STUDY ON THE
CUSTOMER SATISFACTION ABOUT PAYTM IN SOUTH KOLKATA"
submitted by HARSH DUBEY Enrollment No...A91801917065 in partial
fulfillment of the requirements for the award of the Degree of MASTERS of
Business Administration to the AMITY UNIVERSITY, KOLKATA is based on
the experiments and studies carried out by him .This work is original and has
not been submitted in part or full for any other degree or diploma of any
university or institution.

Date:

Place:

Faculty Guide Faculty Guide

(Signature) (Signature)

Prof. Sudipta Majumdar Prof. Biplab Biswas

 EXECUTIVE SUMMARY

My summer internship helped me in gaining a beginners experience in the real

corporate world. My project is on the topic A STUDY ON THE CUSTOMER
SATISFACTION ABOUT PAYTM IN SOUTH KOLKATA. For that I
collected both primary and secondary data. My questionnaire for
schools/colleges/institutions has a sample size of 20 while the responses from
consumers had a sample size of 50, I had collected most of my data from South
Kolkata.

This summer internship helped me to understand how an e-commerce company

runs.

The success of an e-commerce company highly depends upon their employees

and the advertisements they are doing and the design of the policy or product
offered by the company. It gave me a clear idea about the current status of
Paytm in the electronic commerce market and how it has able to influence the
people towards promoting a cashless economy in India.
 TABLE OF CONTENTS

Serial Number Topics Page Number

1 Introduction 01

2 Evolution of Paytm 02

3 Company Profile 03

4 SWOT Analysis of Paytm 04

5 Promotional Strategy of Paytm 06

6 Marketing mix of Paytm 07

7 Segmentation of paytm 09

8 Competitors of Paytm 10

9 Why Paytm is better 13

10 Literature Review 14

11 Research Objectives 15

12 Research Methodology 16
13 Data Analysis and Interpretation 17

14 Results and Findings 33

15 Suggestions and Reccomendations 34

16 Research Constraints 35

17 Conclusion 36

18 References 37

19 Annexure 38