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One of the most attractive aspects is that the business is projected to attain a
strong cash position and achieve profitability in the first year of operation. Due
to a large need for these products and services, and a lack of direct
competition, our projection of quick profitability is attainable.
We already have an advance order for 500 tons, and one fertilizer manufacturer
and a large landscaper have committed to purchasing 600 tons of our product
annually. Additionally, various municipalities have expressed keen interest in
paying us to accept their waste.
I. MISSION
II. OBJECTIVES
1. Flush sales for the first twelve months of operations and growing
each year thereafter.
2. Establish the recycling facility in San Fernando City, La Union; to
include six composting units in Year 1.
3. Open additional facilities in Year 2 and Year 3 in the nearby towns.
4. Continue to market Tagasalo by contacting and soliciting business
from additional municipalities and compost using customers.
The legal name of the company will be TAGASALO, LLC. Tagasalo will be
formed as a Limited Liability Company in Biday, San Fernando City, La Union.
A. Company Ownership
Tagasalo will be situated at Biday, San Fernando City, La Union, along the
high-way near Manna Residences. As the business expands to additional
counties in subsequent years, we will need to lease property on which to site
our facilities.
Our products and services offer needed solutions to municipalities and the
market for organic soil enhancement products. Tagasalo will be the market
leader as the first company in the region to collect, compost, and recycle
human waste sludge for use as a fertilizer and a soil enhancer. Tagasalo
realizes that consumers today are more conscious of recycling and of their
environment. Because of this trend, there is a growing trend among consumers
to move away from traditional chemical based fertilizers more natural organic
materials.
We will offer one major service and major product. Our major service will be to
offer municipalities an alternative means for disposing of human waste sludge
generated in waste treatment plants. Our major product will be recycled
(composted) human waste sludge for use as a fertilizer.
V. START-UP REQUIREMENTS
Our start-up costs will be PHP 50,000,000. The funds will be primarily used for
the following:
Legal 25,000
Phone/utilities deposits 25,000
Insurance 50,000
Advertising 125,000
Miscellaneous 250,000
Start-up Inventory 0
Backhoe 2,000,000
Total 41,346,000
The Personnel Plan reflects the staffing levels required to manage and achieve
the anticipated levels of production, and establish the customer base needed to
achieve the revenues projected and reach profitability.
In addition to the above, Tagasalo plans to hire a local trucking firm to deliver
compost materials to customers. This is expected to result in the creation of
two additional jobs.
Other 0 0 0
We will achieve profitability early in the first year and due to the expected high
growth rate, we will realize strong profits on sales by year three.
START-UP FUNDING
Assets
Liabilities
Current Borrowing 0
Capital
Planned Investment
Owner 7,500,000
Other 0
X. MILESTONE
A. Value Proposition
B. Competitive Edge
1. Cost: The price of our compost product is much less than chemical
fertilizers.
2. Organic product: We offer an organic product which is responsive to
current market trends. This includes all of the advantages organics
offer over chemicals.
3. Recycled: Recycled products characterize a "caring company" and
are more appealing to the customer's changing attitude toward
organic fertilizer as opposed to chemical fertilizer.
4. Elimination of disposal issues: Municipalities now have a waste
that takes up landfill space. Our service recycles the waste which
saves valuable landfill space.
5. More effective between application times: Normal times between
applications can range from two to four weeks. Our product lasts for
many months, thereby saving the customer time and money (no
additional expenditure for more product).
C. Marketing Strategy
D. Promotion Strategy