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The document discusses the marketing history of Marlboro cigarettes from the 1920s to present. It started as a feminine brand focused on beauty and luxury but was rebranded in the 1950s with the iconic "Marlboro Man" campaign emphasizing a tough, masculine image focused on farming and ranching to appeal to postwar consumers. Marlboro is now the most popular cigarette brand in the US, though public health campaigns have aimed to curb youth smoking through plain packaging and warning labels.
The document discusses the marketing history of Marlboro cigarettes from the 1920s to present. It started as a feminine brand focused on beauty and luxury but was rebranded in the 1950s with the iconic "Marlboro Man" campaign emphasizing a tough, masculine image focused on farming and ranching to appeal to postwar consumers. Marlboro is now the most popular cigarette brand in the US, though public health campaigns have aimed to curb youth smoking through plain packaging and warning labels.
The document discusses the marketing history of Marlboro cigarettes from the 1920s to present. It started as a feminine brand focused on beauty and luxury but was rebranded in the 1950s with the iconic "Marlboro Man" campaign emphasizing a tough, masculine image focused on farming and ranching to appeal to postwar consumers. Marlboro is now the most popular cigarette brand in the US, though public health campaigns have aimed to curb youth smoking through plain packaging and warning labels.
Marlboro 1920’s - Mild as May Female consumer Beauty and luxury Marlboro 1920’s - Beauty Tip Beauty focused Entirely feminine Marlboro 1950’s - The Marlboro Man Rebranding post-WW2 Tough, no nonsense Farming, cattle ranching, Navy Tattooed, scarred, strong Most Popular Brand in US Message on the Box Cigarettes for the Youth “Plain” Packaging Package Warnings in the US