PASSPORT

CONSUMERS:
DIGITAL
CONSUMER
Passport Digital Consumer is a market research
database examining how technological advances,
the arrival of smartphones and location-based
tools, are forever altering the way that consumers
browse and buy products and services in this new
digital era.

Analysing 35 digital landscape indicators

and digital purchase habits around the world,
Digital Consumer helps your organisation
understand the complete story of the connected
consumer, the digitised path to purchase and the
evolution of the commerce experience.

RESEARCH
APPLICATIONS
Providing a wealth of cross-comparable
statistics, Digital Consumer explores technology
advances for all commerce players, including
those in payments, retailing, foodservice, travel
and consumer packaged goods industries.
Analyse ever-changing
digital landscapes
Study the impact of consumer mobility on the path to
purchase and commerce and explore how these new
developments are impacting commerce.
Connect to your consumers
Step into the connected consumer’s mindset at
the time a purchase decision is made in order to
understand what they want, when they want it.
Discover market opportunities
Find where consumer insights meet business
opportunities to discover markets to enter and
specific products to push forward.
Build winning
marketing campaigns
Turn big data insights into the one-on-one
engagement and marketing initiatives that consumers
of tomorrow will demand from brands.
Align innovations
Use those newfound insights to develop the type of
experience that consumers describe versus what they
say they want.
Strengthen your digital strategies
Challenge the company’s current digital strategy to
guarantee its competitive advantage in this new era.
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INTERACTIVE
DATABASE
Our unique research approach with both
statistical and econometric techniques ensures
quality and cross-country comparability.

Standardised coverage
»» Consistent definitions
»» Key market statistics and reports
Passport Digital Consumer Dashboard

Dashboards Connected Commerce database PAYER’S LOCATIONS

»» Deliver a visual representation of global, regional »» Provides purchase and payment data in 10 markets, »» Remote vs. proximity
and country statistics to reveal future opportunities by two payer’s locations, by four device types and
and threats by six industry sectors INDUSTRY SECTORS
»» Complemented with associated country briefings »» Retailing »» Transport
exploring the impact of technological shifts »» Consumer Foodservice »» Lodging
Landscape database on commerce »» Ticketed Attractions »» Other
»» Explores digital readiness across more than »» 8 years of comparable data and Entertainment
85 markets »» 5 years of forecasts
»» Complemented with associated country briefings »» 3 years of historic data DEVICES
»» 30-plus years of comparable data »» PCs »» Mobile phones
»» 10 years of forecasts »» Tablets »» Wearables
»» 20-plus years of historic data

© E U R O M O N I TO R I N T E R N AT I O N A L 2
INSIGHTFUL
ANALYSIS
Insightful, thought-provoking and
forward-looking analysis from top analysts
in this emerging space helps you understand the
scale and direction of these digital environments.

Slide from a Passport Digital Consumer strategy briefing

Strategy briefings Landscape reports Connected Commerce reports

»» Regularly published strategy briefings exploring »» 85 country briefings on a market’s digital landscape »» 10 country briefings explore the impact of a
macro trends driving digital shifts and / or readiness market’s digital maturation of commerce

Articles Datagraphics Trend tracking

»» Regularly updated analysis and breaking industry »» Visually engaging stories help you understand »» Innovation-focused content with extensive analysis
news help you stay abreast of this fast-growing, future opportunities, threats and trends focused on how technology will impact the future
ever-changing landscape development of all types of commerce

© E U R O M O N I TO R I N T E R N AT I O N A L 3

RESEARCH
COVERAGE
We monitor and analyse trends in
the digital sphere globally.
Digital Consumer coverage includes:
DIGITAL PURCHASES
DIGITAL PURCHASES BY PAYER’S DIGITAL PURCHASES BY DEVICE
LOCATION
Proximity Payments
Mobile Proximity Payments
Consumer Foodservice
Lodging
Retailing
Ticketed Attractions and DIGITAL PURCHASES BY INDUSTRY
Entertainment
Transport
Other
Wearables Proximity Payments
Consumer Foodservice
Lodging
Retailing
Ticketed Attractions and
Entertainment
Transport Lodging Remote Purchases
Other
Remote Payments
PC Remote Payments
Consumer Foodservice
Lodging
Retailing
Ticketed Attractions and
Entertainment
Transport Ticketed Attractions and
Other
Tablet Remote Payments
Consumer Foodservice
Lodging
Retailing
Ticketed Attractions and
Entertainment
Transport
Other
Mobile Remote Payments
Consumer Foodservice
Lodging
Retailing
Ticketed Attractions and
Entertainment
Transport Consumer Foodservice Proximity
Other
Mobile Digital Purchases
Mobile Proximity Payments
Mobile Remote Payments
PC Digital Purchases
Tablet Digital Purchases
Wearables Digital Purchases
Remote Purchases by Industry
Consumer Foodservice Remote
Purchases
Consumer Foodservice Remote
Purchases - PC
Consumer Foodservice Remote
Purchases - Tablet
Consumer Foodservice Remote
Purchases - Mobile
Lodging Remote Purchases - PC
Lodging Remote Purchases - Tablet
Lodging Remote Purchases -
Mobile
Retailing Remote Purchases
Retailing Remote Purchases - PC
Retailing Remote Purchases -
Tablet
Retailing Remote Purchases -
Mobile
Ticketed Attractions and Entertainment
Remote Purchases
Ticketed Attractions and
Entertainment Remote Purchases
- PC
Ticketed Attractions and
Entertainment Remote Purchases
- Tablet
Entertainment Remote Purchases
- Mobile
Transport Remote Purchases
Transport Remote Purchases - PC
Transport Remote Purchases -
Tablet
Transport Remote Purchases -
Mobile
Other Remote Purchases
Other Remote Purchases - PC
Other Remote Purchases - Tablet
Other Remote Purchases - Mobile
Proximity Purchases by Industry
Consumer Foodservice Proximity
Purchases
Purchases - Mobile
Consumer Foodservice Proximity
Purchases - Wearables
Lodging Proximity Purchases
Lodging Proximity Purchases -
Mobile
Lodging Proximity Purchases -
Wearables
Retailing Proximity Purchases
Retailing Proximity Purchases -
Mobile
Retailing Proximity Purchases -
Wearables
Ticketed Attractions and
Entertainment Proximity
Purchases
Ticketed Attractions and
Entertainment Proximity
Purchases - Mobile
Ticketed Attractions and
Entertainment Proximity
Purchases - Wearables
Transport Proximity Purchases
Transport Proximity Purchases -
Mobile
Transport Proximity Purchases -
Wearables
Other Proximity Purchases
Other Proximity Purchases -
Mobile
Other Proximity Purchases -
Wearables
INTERNET
Internet Users
Percentage of Population Using the
Internet
Percentage of Households with Access
to the Internet
Percentage of Households with Access
to Broadband
Internet Subscribers
Broadband Subscribers
Wireless Broadband Subscribers
Penetration Rates of Fixed Broadband
Penetration Rates of Wireless
Broadband
Leading Social Media Sites
MOBILE TELECOMMUNICATIONS
Mobile Telephone Subscriptions
Mobile Internet Subscriptions
Share of Mobile Internet Subscriptions to
Mobile Telephone Subscriptions
Percentage of Population Covered by a
Mobile-Cellular Network
Percentage of Population Covered by
at least a 3G Mobile Network
Mobile Telephone Calls
International Mobile Telephone Calls
Local Mobile Telephone Calls
Mobile Telephone Calls per Mobile
Telephone Subscriber
Average Price of One Minute Call
Ratio of Off-Net One Minute Call Prices
Average Price of SMS
POSSESSION OF DIGITAL DEVICES
Possession of Mobile Telephone
Possession of Personal Computer
Possession of Laptop
Possession of Smartphone
Possession of Tablet
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 DIGITAL CONSUMER: LANDSCAPE Macedonia DIGITAL CONSUMER: CONNECTED COMMERCE
AFRICA AND THE MIDDLE EAST Montenegro AFRICA AND THE MIDDLE EAST
GEOGRAPHIC Algeria
Bahrain
Poland
Romania
South Africa
United Arab Emirates

COVERAGE Cameroon Russia ASIA PACIFIC

Egypt Serbia China
Iran Slovakia India
Israel Slovenia Japan
Digital Consumer offers detailed Jordan Ukraine AUSTRALASIA
Kenya LATIN AMERICA Australia
cross-country comparable Kuwait Argentina EASTERN EUROPE
Morocco Bolivia Russia
analysis of markets worldwide. Nigeria Brazil LATIN AMERICA
Qatar Chile Brazil
Saudi Arabia Colombia
NORTH AMERICA
We research the digital South Africa Costa Rica
USA
Tunisia Dominican Republic
environments in: United Arab Emirates Ecuador WESTERN EUROPE
Guatemala United Kingdom
ASIA PACIFIC
Azerbaijan Mexico
China Peru
Hong Kong, China Uruguay
India Venezuela
Indonesia NORTH AMERICA
Japan Canada
Kazakhstan USA
Malaysia WESTERN EUROPE
Pakistan Austria
Philippines Belgium
Singapore Denmark
South Korea Finland
Taiwan France
Thailand Germany
Turkmenistan Greece
Uzbekistan Ireland
Vietnam Italy
AUSTRALASIA Netherlands
Australia Norway
New Zealand Portugal
EASTERN EUROPE Spain
Belarus Sweden
Bosnia-Herzegovina Switzerland
Bulgaria Turkey
Croatia United Kingdom
Czech Republic
Estonia
Georgia
Hungary
Latvia
Lithuania

© E U R O M O N I TO R I N T E R N AT I O N A L 5
AS A CLIENT YOU
WILL RECEIVE

Dedicated account management

Your personal account manager is available to help
you maximise your investment, first by understanding
your broader strategic objectives and areas of focus
and then guiding you to the most relevant and
useful insights.

Real-time support
Leveraging our network of 13 global offices and 800
in-country analysts, we can provide local, timely
support to help address specific research queries and
provide Passport training across our clients’ divisions.

Insights delivered to your inbox

Set up an RSS feed and a weekly email alert,
ensuring you do not miss our latest analysis,
podcasts, videocasts and webinars.
Passport’s pages are personalised to suit your needs.

© E U R O M O N I TO R I N T E R N AT I O N A L 6
MORE ON PASSPORT
CONSUMERS
Passport Consumers helps you to gather
intimate knowledge on a country environment,
from broader demographic statistics to more
specific analysis of attitudes and behaviours.
Lifestyles Income and Expenditure
Lifestyles delivers a comprehensive understanding of Access consumer income data by age, social class, sex
consumer megatrends and lifestyle factors for detailed and household income distribution and more than 90
segmentation of habits, behaviour and attitudes, categories of consumer expenditure data.
drawing on survey responses from tens of thousands
of consumers in countries around the world.

Population
Access demographic details on population
segments, migration, dependency ratios and
population density with supporting analysis
on future demographic reports.
Households
Access details on the structure, behaviour and trends
in households across 210 countries, providing insight
on demand drivers for household goods and services.

© E U R O M O N I TO R I N T E R N AT I O N A L 7
OTHER
SERVICES
Euromonitor International is dedicated to
delivering quality market intelligence enabling
better informed business decisions.

Euromonitor Consulting Related Passport content INDUSTRIES

Euromonitor Consulting designs research solutions The following content is available in Passport »» Alcoholic Drinks »» Hot Drinks
to reach our client’s specific needs. Our consulting and can be integrated with your Digital Consumer »» Apparel and Footwear »» Ingredients
team works to answer your commercial questions subscription: »» Automotive »» Institutional Channels
with data and insights generated by our research »» Beauty and »» Luxury Goods
experts, industry knowledge and worldwide network ECONOMIES Personal Care »» Nutrition
of on-the-ground analysts. »» Business Dynamics »» Consumer Appliances »» Packaged Food
»» Cities »» Consumer Electronics »» Packaging
Euromonitor Consulting works collaboratively with »» Economy, Finance and Trade »» Consumer Finance »» Personal Accessories
you to identify growth opportunities, supporting »» Industrial »» Consumer Foodservice »» Pet Care
functions from strategy, finance, innovation and »» Consumer Health »» Retailing
insights, to category and marketing teams. CONSUMERS »» Eyewear »» Soft Drinks
»» Households »» Fresh Food »» Tissue and Hygiene
Our cost-effective research will change the way »» Income and Expenditure »» Health and Wellness »» Tobacco
you think about, approach and take action in global »» Lifestyles »» Home and Garden »» Toys and Games
markets. With more than 8,000 projects completed, »» Population »» Home Care »» Travel
Euromonitor Consulting has the expertise to work on
a variety of projects.

© E U R O M O N I TO R I N T E R N AT I O N A L 8
CONTACT US
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