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Economic reasoning
1. AR=MR=P.
2. At the profit maximizing Q*, P=MR=MC.
3. A firm’s short run supply curve: MC above AVC.
4. A firm’s long run supply curve: MC above LAC.
5. Short run industry supply: sum of individual supply curves.
6. Long run industry supply: horizontal at P=minLAC (if firms are identical, input
prices are constant).
7. Long-run market equilibrium (identical firms, constant cost): zero economic
profit; P=MR=LMC=minLAC.
8. Profit maximization MR=MC is consistent with social surplus maximization
MB=MC because P=MB=MR.
Graphical Skills:
1. Combine the market demand curve and market price to find out the area of CS
and calculate the magnitude of CS.