Internship Report On Pakistan Telecommunication Company Limited

Chapter # 04
SUBSIDIARIES AND COMPETITORS

SUBSIDIARIES AND COMPETITORS

As already mentioned, presently PTCL has to face war with major competitors in
mobile phone & WLL telephony operators, however, there are also competitors of its
following subsidiaries/products: -

SUBSIDIRAY/PRODUCT
Multimedia & Broad Band (ISP Product)
COMPETITOR
There is about 100 competitors of product
throughout the country to provide Internet
service to the customers. However, some of
the major competitor ISP’s of product are
Cyber net, World online, Apollo, World
Call, and Comsats WOL etc.

U-fone (Cellular service provider) There are five competitors of Ufone in

cellular phone industry i.e. Mobilink,
Instaphone and C.M Pak, Telenor, Waridtel,
Zong.

PTCL Calling Cards (Product) Hello Cards, Call Point Cards, Call Mate
Cards, Global Telecom Cards.

Wireless Local Loop (V-Fone) Go CDMA, Wateen Telecom & World Call
are the Fixed Wireless Telephone
competitors of V-PTCL.

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Internship Report On Pakistan Telecommunication Company Limited

BRIEF INTRODUCTION OF SUBSIDIARIES

UFONE
Launched on January 29, 2001, Ufone is growing cellular operator in Pakistan.
Ufone services are offered to you by Pak Telecom mobile Ltd., which is a 100% owned
independent subsidiary of Pakistan Telecommunications Corporation Ltd.

U-fone has been a highly successful venture both in terms of subscriber uptake and
coverage. With fastest expanding coverage, unmatched product leadership, and consistent
focus on customers, Ufone has emerged to be the most prominent player & has 2nd
largest customer base in the market in the short span of its operations.

Current Situation of Ufone

Ufone has started Sales in all the major cities of Pakistan which include Karachi,
Lahore, Islamabad, Peshawar, Rawalpindi, Kohat, Jehlum, Quetta, Sialkot, Faisalabad,
Multan, Sukkur, Gujrat, & Gujranwala including 1500 other small towns across the
country. New Connections are available at all ufone centers and authorized dealers for
just Rs. 50/ which includes Rs. 150/ of airtime. U-fone is in process of starting the sales
of connections in a large number of other destinations across Pakistan. This expansion
will also result in increase of Ufone coverage in many additional cities and highways.
Total User Base of U-fone U-fone is currently enjoying 20.53% user of Pakistan mobile
industry. It means U-fone has 17,800,424 subscribers.

Multi Media & Broad Band (Phone n Net)

Formerly Paknet Limited a fully owned Subsidiary of Pakistan
Telecommunication Company Limited (PTCL) is now merged in PTCL as Multimedia &
Broad Band Region. It was formed in March 1999 and started commercial operation in
January 2000. It is now the biggest Internet Service Provider of the Country. Besides
Internet this region also provides data communication services like Clear Channel data
links, Frame Relay and Digital Circuits on Optical fiber cross connect systems etc.

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Internship Report On Pakistan Telecommunication Company Limited

PTCL was running its Internet Division through its region by the name of Public Data
Network (PDN). On December 1999 the PDN region was dissolved and all the assets and
Liabilities were transferred to Paknet Limited. Paknet made a fresh start with an Internet
customer base of 6000 as of January 2000 and successfully achieved the target of its first
year business plan of 50,000 Internet customers. Now it became Multi Media & Broad
Band Region which currently has a customer base of more than 130,218 (Mar
31, 2008).
The Company commenced its business in January 2000 with a balance sheet size of over
US $ 7.0 million. Currently it has a revenue base of approximately US $ 5.0 million per
annum and is most likely to double in the next fiscal year keeping in view the market
demand of Data products and expansion plans of the PTCL. In near future PTCL is
introducing a new IPTV service for its valued customers.

COMPETITOR OF PTCL
There is no meager competitor of PTCL in landline but with the growth of
telecommunication industry of Pakistan competition increasing specially in mobile phone
sector. In total there are more then 800 million subscribers of mobile phone. There are 03
big players in mobile phone industry but 3 of them are the competitor of PTCL:
• Mobilink
• Telenor
• Warid
• Zong
Mobilink
Mobilink is a largest mobile phone company of Pakistan. Mobilink is currently
having more then 31,958,597 users base which is the 36% of total cellular industry of
Pakistan. Mobilink is basically competing Ufone which is subsidiaries of PTCL.
Telenor
Telenor is another cell phone company it have 17,841,074 subscribers which is 20
% of total mobile industry.

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Warid
Warid is also providing cell phone facilities in Pakistan. Waridtel having more
then 15,114,678 subscribers which is 17% of Pakistan mobile industry.
Zong
Zong is also providing cell phone facilities in Pakistan. Zong having more then
subscribers 7% of Pakistan mobile industry

New Competitors:
Other than mobile & land line PTCL is facing competition in F.W.T (Fixed
Wireless Telephone) product market. Below are the major competitors.
• Telecard
• Worldcall
• Wateen

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