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MBA in Business Analytics – Batch 02

Weekend Program for Fast Rising Executives

Enterprise Analytics (4 credits)
Dr. J. B Simha

Lesson Plan

Trimester IV: Module II

Course Title

Enterprise Analytics

Course Code


No. of Credits and Credit Model

04 Credits (~24 to 26 hours on classroom training and ~16 hours of online learning through LMS)

Dates and Timings

May 18th, 25th, June 1st, June 8th and June 15th 2019

10 to 5.30 pm (with breaks)

Name of the Faculty

Dr. J.B. Simha

Course Objectives (CO)


The proposed course will provide knowledge and skills for understanding business functions and the
required analytics. Participants will work on a few in-class room projects to get the first-hand
experience of their learned skills and an end term assignment to reinforce their ability to apply

Learning Outcomes (LO)


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At the end of the course, the participant will be equipped with knowledge, skill and experience to take
up identification of oppurtunities for analytics in an enterprise and recommend the appropriate

Course Contents

 Management Fundamentals
 Management functions in an enterprise
 Analytics Framework
 Finance
 Sales
 Operations/ERP
 Procurement/supply chain
 Customer care/CRM
 HR
 IT



Reference text:

1. Multi Dimensional Manager

2. Multi dimensional organization
3. Data warehouse tool kit
4. Industrial Management

Lesson Plan

Day/ Date

Topics of discussion in detail

Day 1

 Enterprise functions
o What is an enterprise
o What are the major functions of an enterprise
o How to understand the enterprise functions – what they do and how they do
 Why Enterprise Analytics
o Analytics maturity
o Management by walking around

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o Management by objectives and analytics
o Analytics framework
 How to analyse an enterprise function for building analytics capabilities
 Data eco system – what data is needed/available
 Metrics for performance analysis
 Matrix based analysis of the performance
 How analytics differs from reporting
 Metrics, dimensional analysis, Advanced analytics
 How to plan a solution for enterprise analytics
o Functional stack
o Technology stack
o Project planning
o Costing/ROI
o Presentation

Day 2 and 3

 Finance
o Multi-dimensional income statement
o Profit analysis
o Balance sheet analysis
o Key financial ratios
o Cashflow analysis
 Sales
o Sales analysis
o Customer and product profitability
o Sales plan vs forecast analysis
o Sales pipeline
 Marketing
o Strategic marketing analysis
o Tactical marketing analysis

 Purchasing
o Inventory turnover
o Supplier scorecard
 Production
o Capacity Management
o Product cost and quality
o Cause of poor quality
 Distribution
o Supply chain (Distributor/retailer) score card
o Supply chain planning
o Complaints, returns and claims (Reverse logistics)
 Customer Service
o Ontime delivery
o Cost of service relationship
 Human Resource
o HR Administration
o Core competence inventory
 IT and Infrastructure

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o Asset costing
o IT cost/performance analysis

Day 4

Advanced Analytics in Enterprise

 Finance - Diagnosis
 Sales - Forecasting
 Marketing – Customer life cycle analytics
 Purchasing – Inventory planning, forecasting
 Production – Consumption analytics
 Distribution – Supply chain analytics
 Customer Service – Text analytics, Speech analytics
 Human Resource – Attrition modelling, performance modelling
 IT and Infrastructure – Asset failure prediction

Evaluation Scheme







Attendance and Class Participation




LMS Score



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Quiz 1




Dimensional analytics for a function




Advanced analytics for a function




Final Exam



Legend: EC – Evaluation Component

Any other details

Tools used SQLite, Python, R, Qliksense

Project Work During sessions/off session time bound

Simulations if any NA

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Plans for non-contact
Whatsapp, LMS, Skype

Dr. Jay B. Simha as the CTO of ABIBA spearheads research,

development and product & technology innovation. Dr. Simha comes
with over 15 years of significant experience in R&D and business
intelligence & analytics consulting.

Trainer’s Profile He has implemented several large scale systems for telecom, BFSI
and manufacturing industries in business intelligence and analytics.
Prior to working with ABIBA, he worked with Siemens, on medical data
analysis, algorithm design and data analysis. He holds a post graduate
degree in Mechanical and Computer Science. He also has a doctoral
degree in Data Mining and Decision Support from Bangalore University.
He had post-doctoral collaboration with Louisiana State University,
USA. His interests lie in business visualization, predictive analytics, big
data, social media analytics and decision support.
Mobile No. 9449764261

E-Mail id

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