Sie sind auf Seite 1von 2

Stark Tech LLC LOIS LANE

Brand Manager

PROFESSIONAL EXPERIENCE
Brand Manager  May '13 - Present
photo_camera
Yellow Comfort FMCG Milwaukee, US
The Yellow Comfort group is one of America’s leading producers of FMCG products including soaps,
perfumes, shampoos etc.

Working as the brand custodian of the ‘Fresh Intense’ range of deodorants (annual
 +1 888 777 6666 revenue: $ 20.5 mn.)
Responsible for a 90% YoY growth in the sales revenue through complete brand
 lois@hiration.com
ownership
 Milwaukee, US Handling and deploying a total marketing budget of $ 5mn. across multiple channels

Marketing Communication
Driving research on consumer trends using techniques such as the mining of
SUMMARY consumer insights, need gap analysis etc.
7 years experienced and result Creating the brand’s entire communication plan; launched the pan US TV campaign
oriented brand management including multiple commercials
professional skilled in marketing,
Executing multiple ATL & BTL marketing initiatives incl. Print, Radio, Digital, Events &
brand & product management.
other channels
Have delivered impactful results
Conducting end to end effective media evaluation & targeting maximum ROI by
while acting as the brand
coordinating with key media providers
custodian for the national &
Coordinating with multiple agencies for conducting ATL, BTL implementation as well as
international branding for multiple
other media work
products. Proficient in conducting
extensive market and consumer Collaboration
research and then drafting a
Liaising with the packaging department for feasibility around packaging shapes &
unique marketing &
printing etc.
communication plan around it.
Working with internal & external designers to create marketing collaterals for the
Adept in the hands-on execution of
brand range
both both ATL & BTL marketing
Coordinating with the Legal department for claims & partnerships with other
including print, radio, TV etc. Also,
companies
skilled in conducting all relevant
activities for the development of Sales - Marketing Integration
new products.
Collaborating with the sales team to implement as well as analyze marketing initiatives
through sales analysis etc.
Engaging regularly with different channels, the sales teams, Regional Managers etc.
KEY SKILLS
• Brand Management • Market
Brand Associate  Jun '10 - Apr '13
Research • Advertising • Integrated
Marketing • Communication
Stark Tech LLC New York, US
• Agency Management • Media
Planning & Buying • Sales
Promotion One of North America’s leading manufacturers of computers and mobile devices

Appointed as the brand custodian for the G2 laptop brand (annual rev.: $ 5 mn.);
worked with the brand head
SELECTED PROJECTS
Executed the brand promotions & publicity for national & international markets
E-business , '10
leading to vol. improvement of 15% in 2 years
Conceptualized & set up AN
Handled & deployed a total marketing budget of $ 500 k & a total media budget of $
online brand consulting service
200 k
Devised custom branding
Monitored & managed the media calendar, budget, media mix & deliverables by the
strategies for 2 clients
media agencies
Secured USD 10k+ revenue
Development of a novel approach INTERNSHIPS
for digital marketing, ‘08
Designed a new approach to Marketing Intern  Apr '09 - Jun '09
execute search engine
marketing for small brands M&N SF, US
One of the world’s leading consumer goods corporation with an annual revenue of USD 68 bn.

Led analysis of search engine data & 4 M&N brands to derive best product-platform-
EXTRA CURRICULAR
promotion patterns
ACHIEVEMENTS
Quizzing:
1st position, International EDUCATION
Sports Quiz, NYC ’10
1st Runners Up, Inter College UC Berkeley  Jul '06 - Apr '10
Science Quiz, UCLA, ’09
BBA - Marketing Berkeley, US
Literary:
The University of California, Berkeley is the top public university in the United States
1st position, Inter College
debate competition, NYU '09 Top 10 percentile of the class
1st position, National Level
elocution competition, Harvard
University '08 ADDITIONAL INFORMATION
Languages: English, Spanish
Sports:
Captained the Basketball Team
to win the Inter University
League, NYU ’07
Captain of the University Soccer
Team ’08-'10

CO CURRICULAR
ACTIVITIES
1st position, inter college
debate competition, NYU '09
1st position, national level
elocution competition, Harvard
University '08

Das könnte Ihnen auch gefallen