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A Construct for Building the Capacity of

Community-Based Initiatives in Racial and Ethnic


Communities: A Qualitative Cross-Case Analysis
Robert M. Goodman
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T
his article reports on a qualitative cross-case study is predicated largely on a local organization’s capac-
that compares patterns of implementation across ities to be strategic in taking action.1–8 Desired com-
munity outcomes may go unrealized without a precise
community-based public health initiatives resulting in a
recognition of which capacities are of the greatest strate-
construct for building the capacity of such initiatives in racial and gic importance.9,10 This article reports on a qualitative
ethnic communities. By specifying which capacities provide study that explores what aspects of capacity are most
optimum leverage, community initiatives may increase precision relevant to grassroots public health initiatives spear-
headed by local organizations in minority communi-
in developing intervention strategies that focus on those pivotal
ties. The study was conducted because attempts at bet-
capacities that are necessary for producing desired outcomes. ter understanding capacity are pertinent to producing
First, community capacity is defined and briefly contrasted with more effective community betterment efforts.
social capital. Then the research method is described from
which the capacity construct is derived. The study reveals
● Capacity Defined
several capacities of community-based initiatives that are crucial
in distinguishing highly successful initiatives from those that had Several definitions of community capacity have been
greater difficulty in realizing their goals. Leadership was the most proffered in recent years. A report from the Institute of
important capacity that distinguished highly and less successful Medicine considers community capacity to be a social
protective factor, or a “. . .condition that can mitigate so-
initiatives. Organizing capacity, or the propensity to provide
cial ills.”11(p84) The report suggests that social protective
structure, operational procedures, oversight, and activity factors may be health protective in the face of social
formation were also critical in leveraging community action and inequalities like poverty, racial disparities, limited em-
desired outcomes. The study concludes that developing high ployment options, and other social determinants of health
that contribute to public health risk. As with the In-
levels of community capacity where it can produce the most
stitute of Medicine report, The Aspen Institute,12 The
strategic advantage is a promising pathway for mitigating Colorado Trust,13 and other researchers in community-
antagonistic social factors. based public health10 reflect similar dimensions that
highlight the direct relationship between the capacity
KEY WORDS: community capacity, community health, of community initiatives and the population health.
community organizing

This work was supported by a grant CCU615784 from the Centers for Disease Con-
● Study Rationale and Background trol and Prevention, in conjunction with the Tulane University Prevention Research
Center Special Interest Project 23 PR-99 Development of Practical Measures of
Protective Social Factors and Social Capital in Racial and Ethnic Communities.
Community participation in public health promotion
Corresponding Author: Robert M. Goodman, PhD, School of Health, Physical
activities is a fundamental precept in public health, and
Education, and Recreation, 1025 E Seventh St, HPER 111, Bloomington, IN 47405
the ability to mount successful community initiatives (rmg@indiana.edu).
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J Public Health Management Practice, 2009, 15(2), E1–E8 Robert M. Goodman, PhD, is Dean, School of Health, Physical Education, and
Copyright C 2009 Wolters Kluwer Health | Lippincott Williams & Wilkins Recreation, Bloomington, Indiana.

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E2 ❘ Journal of Public Health Management and Practice

Both Goodman et al4 and Chaskin14 subsume social nity advisory board that was constituted for the study.
capital within community capacity, inferring that the Of the eight initiatives selected, four were successful in
latter is a more encompassing construct. Goodman et al4 achieving their goals and four were challenged in do-
define community capacity as “the characteristics of com- ing so. Successful initiatives were defined as those that
munities that affect their ability to identify, mobilize, reached at least 80 percent of their established goals
and address social and public health problems,”(p259) and unsuccessful initiatives were those defined as those
and they delineate 10 dimensions of capacity: leader- that reached less than 20 percent of their established
ship, citizen participation, skills, networks, resources, goals. The selected initiatives focused on working to im-
sense of community, community power, understand- prove the physical and social environments in specific
ing community history, values, and critical reflection. geographic communities; confronting industrial and
The dimensions underscore relationships across multi- other forms of pollution and waste; working on specific
ple social levels and can be applied to both geographic health-related topics such as HIV/AIDS, quality hous-
communities and communities of shared identity. By ing, and violence; and concentrating on overall commu-
way of comparison, Putnam15 characterizes social cap- nity development. These organizations—a combina-
ital as composed of four dimensions: (1) trust, (2) civic tion of faith-based, well-established community-based
involvement, (3) social engagement, and (4) reciprocity organizations, and grassroots voluntary groups—were
or exchange that informs an initial attempt at mea- included because they represented a wide range of ex-
surement of community health initiatives. The works periences in terms of accomplishing goals and facing
of Putnam and Goodman et al overlap. Citizen partic- challenges, they were recommended for interviewing
ipation for Goodman et al is equivalent to Putnam’s by community leaders, and they had established pro-
civic involvement, and reciprocity for Putnam is sim- ductive working relationships with the research team.
ilar to networks for Goodman et al. But the construct Group interviews were conducted with core mem-
for community capacity seems to contain as many as bers of each community initiative. Each initiative was
six additional dimensions that are not included in the interviewed individually; thus, no interviews mixed
construct for social capital. Similarly, Chaskin et al add members from different initiatives. An open-ended in-
that capacity derives from “the interaction of human terview protocol was developed that focused on the
capital, organizational resources, and social capital ex- successes and challenges faced by each community ini-
isting within a given community that can be leveraged tiative in trying to achieve its goals. All group inter-
to solve collective problems and improve or maintain views lasted about 2 hours, were tape-recorded, and
the well-being of a given community.”14(p395) then transcribed to have an accurate record for data
Although there is little question that concepts like analysis. Informed consent was obtained from each in-
community capacity and social capital require clarifica- terview participant before initiating the interview.
tion especially in how one may be distinguished from The transcribed interviews were formatted into
the other, clarifying such distinctions is not the main ATLAS-ti, a software application designed for qualita-
purpose of this article. It is to provide a conceptual lens tive analysis.18 The interviews were coded to parallel
that complements social capital and that offers a con- the interview questions (eg, is a capacity factor that con-
struct for the capacities that are necessary for commu- tributed to desired project outcomes; is a capacity factor
nity public health initiatives to optimize the likelihood that was absent when desired project outcomes did not
that they achieve desired outcomes. result). First, a content analysis was performed on each
interview by coding the text whenever one of the blanks
could be filled with examples from the interview text.
● Study Methods and Design Following Spradley,19 similar codes were aggregated
into taxonomies. This process of coding and aggregat-
This study used qualitative approaches to establish ing was repeated for each case interview so that the
a construct for the capacities necessary in opera- resulting taxonomies were unique to each case.19 The
tionalizing successful community-based public health results were presented to seven of the eight groups for
initiatives.16,17 The premise of the research holds that a verification of accuracy (the eighth group was not ac-
those initiatives with the highest evidence of organi- tively functioning when approached for verification).
zational capacity have the greatest likelihood of realiz- All seven groups verified that the results were accurate
ing their goals. Eight community-based initiatives in a renditions of the group interviews.
large southern city agreed to participate in the study. Once community validation was ensured, a cross-
To recruit the eight, an array of recognized community site analysis was performed to ascertain how constructs
leaders suggested possible initiatives to study. From a for capacity were patterned across the eight cases. The
list of 30 initiatives generated, eight were selected by a procedures for a multiple case analysis were taken from
university research team in conjunction with a commu- Miles and Huberman,20 who organized matrix arrays of
A Construct for Building the Capacity of Community-Based Initiatives ❘ E3

case data. Each case was represented by a column in the FIGURE 1 ● Dimensions of and External Forces on Capac-
matrix, with the rows containing those elements of the ity for Community-Based Initiatives
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capacity taxonomy for comparison across cases.9,20,21
The cross-site analysis also contrasted sites accord-
ing to the degree of challenge that they reported facing
in their efforts. Capacities that were most often empha-
sized as contributing to success by the sites reporting
major success, but not emphasized, not mentioned, or
mentioned as lacking by sites when describing their dis-
appointments and challenges served to confirm the im-
portance of a dimension for the emergent construct for
capacity. Similarly, when sites emphasized factors that
contributed to challenges or led to disappointments but
were not mentioned in connection to goals that they
achieved, this pattern confirmed a dimension as impor-
tant to the emergent construct for capacity. For example,
when organizations mentioned the importance to suc-
cess of having processes and procedures in place that
would allow members to have disagreements without initiatives that were successful in reaching their goals
negatively impacting relationships and they or other or- versus those that were not. Leadership disposition was
ganizations mentioned arguing and personal conflicts foremost as a distinguishing factor. The dispositions
as detracting from success, the researchers determined most often connected with goal attainment were char-
that processes and procedures for preventing or effec- acterized as visionary, selfless, persuasive, fearless, and
tively engaging in conflict were an important aspect of respected as opposed to overloaded, overwhelmed, un-
community capacity. responsive, self-interested, and passive that dominated
the four more challenged initiatives. The following
quotations characterize the difference between groups
● Study Findings with effective and ineffective leadership, with the first
emphasizing the importance of coupling commitment
Construct for capacity with vision:
Figure 1 depicts three of the dominant dimensions of It took a while for me to really decide that I wanted to
capacity—leadership, organizing, and activism. This give up what I had in the private sector to take on this
section describes each of the dimensions and suggests challenge—and it was a challenge. I knew, since I was
the (organization’s) founder, the steps needed. I saw the
how capacity contributes to the outcomes desired by vision. I put a plan together.
the community. It further elaborates on how outside
forces (ie, social, economic, and political) can debili- An example from another successful case of positive
tate a community initiative regardless of its level of dispositional attributes included leaders who refused
capacity. Citations from respondent interviews are in- to bow to mob pressure aimed at persuading the initia-
cluded selectively as evidence in support of the Figure 1 tive to drop their reform candidate for state legislature
construct. out of the race. In yet another successful case, the lead-
ership was described as “not easily intimidated by the
pressures and the hard knocks that come,” when con-
Leadership capacity fronting contractors, loan authorities, and land owners
All of the eight initiatives were formed by or with local in developing high-quality, low-income housing.
leaders. In all cases, the leaders responded to perceived These characterizations of leadership as active, vi-
community needs and organized to address them. For sionary, and fearless stand in contrast to depictions of
instance, AIDS activists formed a highly effective initia- leadership most associated with the more challenged
tive when they perceived a gap in services. Also, local initiatives. For instance, respondents from one initiative
leaders organized an initiative to fight environmental attributed their difficulty in getting a response from lo-
pollution from a local industry, but, in this case, the cal government as a consequence of a local leadership
initiative experienced difficulty in achieving its aims. that was passive:
Thus, the mere involvement of leadership did not seem Other people are coming into this community and they
to be enough to guarantee success. On the other hand, get permits and things, and then we have our
specific characteristics of leadership distinguished the leadership who will sit back. They tell us in City Hall,
E4 ❘ Journal of Public Health Management and Practice

“we don’t know who is in the leadership.” . . . They say, dignity are typified in the quote below and can be gen-
“this isn’t a leadership,” and they don’t want to deal eralized to all eight cases. The quote is from a discussion
with any particular group, because if they did, say with regarding the influence of leadership on community
[our] group, then this [other] group is going to get mad.
They always say, “go back to the board and get awareness. It suggests that the principles held by those
yourselves together.” in leadership positions connect to the innate sense of
social rights and equity that reside within community
Other characteristics of leadership in instances of members:
limited success included corruption or favoritism in al-
locating governmental funds and jobs, and burnout as We could not be successful at anything we do, nor could
illustrated in the following quote: any other nonprofit organization if you didn’t have
individuals in the community who were aware of the
[the leader] had a beautiful vision, but its foundation fact that they should have more rights than they have,
wasn’t as strong as his vision was, because he didn’t or that they should receive more respect than they have,
know how to delegate—he wanted to put all this on his or that there is a better standard of living that they don’t
shoulder. So when [the leader] shut down, everything have access too. We don’t just go out and make people
shut down. know these things. Our job is to go out and find people
who are already aware of the fact that there is a better
Leadership decision-making style that was character- side to this. And then we help them access it.
ized as participatory and team-oriented also seemed to
be more associated with goal achievement, as in the fol- Collectively, the cases illustrate that when the ethos
lowing description by one respondent about the lead- that underlies a community-based initiative is well ar-
ership team in his organization: ticulated and resonates with community members, they
become predisposed to participation in support of the
I’m not afraid to take the lead. I’m a brave leader, but initiatives’ ideals. However, still more is needed to
I’m a better follower. Cal’s not afraid to take the lead. guide such a committed membership to successful out-
He’s a great follower as well. Sam’s not afraid to take the
lead. He’s a great follower as well. We’ll do any of the comes. An initiative’s capacity for organizing an op-
jobs. It doesn’t matter what the task is, you see. There’s erational base is pivotal in providing a framework for
no jealousy. It doesn’t matter, you know, because we meaningful participation and helps explain why initia-
hash it out. Now, if I do something they don’t like, tives with similarly articulated principles can experi-
they’ll tell me about it, or if it’s too far, they’ll check you ence dramatically different outcomes.
right in front of whoever else is there. That’s the way
we are, and each and every one of us is different.
In contrast, when decision making was characterized Organizing
as top-down or passive, it seemed to lead more often to In the four successful cases, the leadership’s ability
disappointments and challenges for the initiatives. to develop functional structures and processes, includ-
We had the sandblasting [of a local government ing initiative infrastructure, planning and oversight
building] totally demolish [residents’] houses. There mechanisms, were most often associated with goal
was the money allocated for a chosen few leaders [to fix achievement. Success also seemed to be associated with
the problem]. They chose where they wanted this initiative members’ ability to cooperate, solve prob-
money to go to, and the rest of the people have to go
out and get loans on a fixed income to bring these
lems, resolve conflicts, and reflect critically on the im-
houses half-way up to standard. Through the years the pact of their efforts.
government has been allocating money here, and this These distinguishing characteristics suggest that, in
money never reached the poor, because I’m sitting to order for the leadership to translate its principles into
this table. I’m one of the poor. I can tell true facts that we effective action, leaders must be painstaking about the
have never received any money that was ever allocated
here to us. . .. We have to try to find somebody that
following qualities:
could provide the type of leadership that we’re looking • How they organize: “We have shown that [we] know
for. Then we have a problem with trying to get people.
how to mobilize the community, to get a community
Leadership Ethos epitomized a dimension of capac- meeting successful and to handle a large funding
ity that was present in all eight cases. All were guided base in terms of no audit exceptions.”
by a distinct set of leadership principles (ethos) that res- • How they plan: “We meet and we collaborate on
onated with community members, thus fostering a base projects. We discuss in a group setting as a team
of community support for the initiative. Religious or effort. . .. Everyone has input in the decision making,
spiritual expressions were one manifestation of ethos. everyone has a say, and then ultimately all of that is
Others included the leaders invoking principles such put in, and then I will decide. It is a team approach
as the sanctity of community heritage and identity, the that has ensured that we get the best from our poten-
importance of neighborhood stability, and the family tial. It’s not a shotgun approach. . . . We look at our
orientation. Leadership values predicated on human overall mission, we look at programs that we would
A Construct for Building the Capacity of Community-Based Initiatives ❘ E5

like to see implemented and how funding will effect understand racism—they don’t understand that factor,
what needs to be done.” and (3) people mistrust them, because they been out
• How to problem solve and resolve conflict: “We ran into there so long and they ain’t did nothing all these years.
a lot of brick walls. I had an 86-year-old [funder] who In the above quote, the importance of both a sense
was stubborn and controlling his whole life. . . . I kept of community and effective organizational processes
taking him back to reality by looking at the contract is emphasized. One respondent supports this notion
and what we had negotiated. That was the key. We with an explanation of what leads to passivity in his
not only structured our [funding] agreement, but community:
also our agreement on how we were going to op-
erate, and we agreed upon that in the very begin- You see sometimes we are so passive, [and] when you
are passive you get nothing done. . . . The radical people
ning before any ink dried on the [contract with the back here, why they get attention? Because they go
funder].” down there, and harass, and fire up. But we say, “We
going to wait for God.” God said, “Get up and go!” We
By way of contrast, initiatives that were not success- going to have to do something to make them look at our
ful perceived that intragroup and/or interpersonal con- neighborhood.
flict, coupled with no pathway for its constructive reso-
lution, or what one respondent epitomized as “the spirit Again, the importance of organized activities with
of confusion”: roles for a large number of community members is con-
trasted with a tendency to “wait for God” in explaining
Every meeting I go to . . . you going to have as many why some communities get attention and get people
different reasons and opinions about that issue. I like to motivated and others do not.
believe that the table is round and that means that
everybody has something to input, and after that
happens we take a priority check. After a priority check,
[we] just take a vote; but, everybody don’t want to listen
● Outcomes Produced by the Effective and
to [those chairing the meeting], so [participants] go on Challenged Initiatives
and bicker. I know that a spirit of confusion is determined
to be in our meetings. . . . Some of us love to be a part of The outcomes produced by the four effective cases were
the problem. So other people get discouraged when
in line with initiative goals. To a lesser extent, goal at-
those kinds of people are around and they say “well,
I’m not going to be bothered, leave me alone.” tainment occurred in two of the cases with more chal-
lenges, with three cases depicting their efforts as lead-
ing to disappointment and dispiritedness. Examples of
Community action (activism) desired outcomes from the four effective cases include
Virtually all respondents from the eight initiatives char- the development of affordable housing with full occu-
acterized a sense of community as a motivating fac- pancy, improved and expanded health and social ser-
tor for their involvement. Thus, sense of community vices, reduced community violence, defeat of an un-
is not a distinguishing characteristic for effectiveness. desirable rezoning plan and unsupportive politicians,
Rather, a strong organizational base seemed to be the and increased legitimacy and influence with elected of-
distinguishing dimension in motivating involvement ficials. In contrast, the more challenged cases did not
and effective action. That is, the degree to which an recognize as many successes and were often dispirited
initiative’s activities were organized and coordinated and bitter. The following interaction at a group inter-
corresponded most with the level of community partic- view is emblematic of responses across the four chal-
ipation. Respondents from the initiatives that achieved lenged initiatives:
their intended outcomes were more readily able to de- Question: Can we talk for a minute about any successes
tail a set of well-organized and coordinated activities you had?
in which community members could participate. They Respondent 1: I’m trying to think real hard.
reported less difficulty in mobilizing the community. Respondent 2: We haven’t had any successes.
In the following quote, members of one initiative com- Respondent 3: I’m trying to think of successes. That’s
pare themselves to what they have heard about another right none.
community that was still struggling to achieve major Respondent 4: We haven’t had any successes.
goals: Respondent 5: None. Absolutely.
Respondent 1: What happened in this community, if you The following quotation characterizes the sense of pow-
had rent problem, you never gave up supper. erlessness that were felt by all four challenged groups:
Respondent 2: And the other thing, though, the [other . . . . I have worked in other communities, . . . and their
community] didn’t have the cultural togetherness. . . . stories are quite different. . . .than [our] stories. These
(1) they don’t have the skill to organize, (2) they don’t people had the same problems, but they have so much
E6 ❘ Journal of Public Health Management and Practice

more hope. [In our community] hope is smothered. explained in a manner consistent with the analysis so
They don’t have hope back here. That is what smothers far? The explanation lay in the array of negative and
this community, they know they been abandoned and powerful outside forces that forestalled effectiveness.
nobody cares about them.
The impact of outside power is summed up in the fol-
lowing quote from a community member: “. . .the peo-
ple with the deep pockets are the ones who are strong
● The Effect of External Forces on
against us.” In this case, community members were
Community Capacity pitted against the federal government and a power-
ful oil industry, and even though initiative members
Although differences among initiatives in leadership, recounted intensive levels of activism and persistence
organizing, and activism capacities help to explain dif- in their struggle of more than 20 years to remove the
ferences in goal achievement; also important is the na- homes and relocate the families, they were met with
ture of the forces external—economic, political, and stiff opposition seemingly beyond their ken. Many of
social—to the community. As for outside political the members of the initiatives involved in this initiative
forces, some initiatives may simply confront a lack of also cited racism—individual and institutional—as one
interest on the part of governmental officials. For in- if not the root cause of such external opposition. In al-
stance, when one group was asked, “Why do you sus- most all of the group interviews, racism surfaced as
pect that you are not seeing quicker action compared to an important social factor that impeded initiative out-
other places?” the answer—“We not top priority [by comes: Question—“Why didn’t they move this com-
government agencies]”—was typical of demoralized munity?” Answer—“I’m Black. That’s why. [Spelling]
initiative members. Adverse outside economic factors B-L-A-C-K, and they don’t care what happens to me or
were typical where members perceived power hold- my grandchildren.”
ers as purposefully blocking community action for per-
sonal gain as the following quotation typifies: “Some
of the politicians have contracts, like the dumpsters. ● Discussion and Conclusion
You know, they make money and so to get rid of (re-
locate) this community [living on a toxic waste dump] This article reports on the development of a construct
they would lose money.” Racism perceived by initia- for capacity of community-based public health initia-
tive members stands as an example of a negative social tives. The construct is empirically grounded in the ex-
force. For instance, in one community where the initia- periences of eight cases. The study focuses on dimen-
tive disbanded members felt that they were victims of sions of capacity that are of greatest strategic import
racism: to a community initiative in realizing its goals. More-
Something I noticed and I see it in this community is over, if an initiative is strategic in maximizing capacity,
just like everywhere and that’s the racial issues, and we it can then become socially protective in the face of ad-
haven’t talked anything about racism at all and it ain’t verse external conditions, that is, social determinants of
because I’m Black, but it’s something we have to put on
the table. One of the things that people don’t
health. That the study was conducted in communities
acknowledge is the insidious racism that happens in that were poor and largely African American under-
this community. As I painted a picture of the different scores the fact that the health disparities that many mi-
neighborhoods, this is a Black neighborhood . . . and the nority communities experience are inextricably linked
neighborhood that’s gets everything last as far as to social determinants.
representation. We get everything last.
The present study provides empirical grounding for
To overcome what might be characterized as either many of the 10 capacity dimensions articulated by the
passive or active opposition, communities need to un- aforementioned Centers for Disease Control and Pre-
derstand the nature of the opposition and then develop vention symposium.4 In particular, capable leadership
strategies to overcome it. In the case of not being a pri- was sine qua non. The essential characteristics of high-
ority, for example, communities may need to use their capacity leadership are transformative in nature and
capacities to draw attention to themselves and their sit- are personified as visionary, risk-taking, inclusive, par-
uation, to garner powerful support. In the case of ex- ticipatory, transparent, value-based, and reflective in
plicit opposition, the solution—at least in the experi- problem solving.22 In a recently published quantitative
ences of these eight organizations—becomes much less study of community capacity, Lempa and colleagues23
clear. To illustrate, in the challenged case where the found that leadership capacity contributed to more than
community’s residents lived on a toxic waste dump, five times of the variance than all other factors and more
the critical dimensions of capacity were present (com- to the total variance than all other factors combined. Or-
mitted leadership, organization, and activism). How ganizing and activism were also key variables. Lasker
then can the lack of initiative success for this case be and Weiss24 draw similar conclusions in their study of
A Construct for Building the Capacity of Community-Based Initiatives ❘ E7

community initiatives funded by the Kellogg Founda- to make a difference. Nevertheless, in many instances
tion. That is, strategic activities tend to occur where the community capacity can influence the production of
community initiative attends to organizational details. desired community outcomes, and if we believe in the
On a pessimistic note, the study’s finding that well- principles of social equality, job access, and economic
organized activities can be stymied when arrayed and personal security as highly desirable, then devel-
against powerful outside interests is not new.25 Al- oping high levels of community capacity where it can
though all of the initiatives in this study struggled to produce the most strategic advantage can be a promis-
be heard by outside power holders, those initiatives ing pathway for mitigating many if not the most perni-
that were able to persuade powerful outsiders of the cious antagonistic social factors.
importance of the initiatives’ work seemed to reach
more of their goals. From the data presented herein,
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