E

​ xecutive Team 
Department Report 

 
​ Chief Executive Officer: Aidan Murphy 
Chief Project Manager: Emily Poland

 
  
Accomplishments 
 
Throughout the year our company has overcome many obstacles and made a 
great deal changes. Nevertheless, Apex has come out on top and there are 
many accomplishments our department is proud of. At the beginning of the 
year, we were able to work cohesively with all of the departments but we did 
restructure halfway throughout the year to increase company productivity. At 
the beginning of the year, we were very successful at the Tennessee Tradeshow 
and have been recognized countless times for our impact marketing boards, 
social media usage, and our design materials. We are happy to have been able 
to help all departments reach their full potential and gain success.   
 

    
 

 
 
 
 
Our Proud Moments 
 
Reflecting on the past year, our department has a lot of things to be proud of. 
From resolving communication issues between employees to preparing for our 
first Neuqua trade show successfully we have been able to lead Apex 
Entertainment in a positive direction. For example, the daily agenda slides that 
we prepare to keep everyone focused on what needs to get done in order to 
reach our goals. On top of that, we are very proud of the company culture 
we’ve created. With the help of our HR department, we put together many 
company events and morale-boosting parties. For example, we put together a 

 
company holiday party. Attached below is a picture of all of us in festive 
sweaters.

 
 
 
 
 
 
Challenges 
 
Over the course of this year, our department was faced with many 
challenges. One challenge we had before we even started running our 
company was the negative connotation many people had with the name 
Apex. The previous class committed fraud and we had to try and save our 
reputation, which is one of the reasons we decided to rename the 
company Apex Entertainment on the VEI portal. We also had quite a few 
challenges this year regarding ethics. We discovered halfway throughout 
the year that there were employees in our company who were finding 
loopholes in the VEI international exchange and the stock market. 
Although all sales and transactions were legally made we had a difficult 
time explaining how loopholes can be deemed unethical and had to 
discipline some employees.  
 

Future Advice 
 
The Executive team of a firm is greatly responsible when it comes to a 
company’s success. From creating a positive company culture to keeping 
all the employees focused on the tasks at hand, the CEO and CPM are the 
engine behind a successful company.  
Reflecting on our year, we had our fair share of ups and downs. But we 
looked at every challenge as an opportunity to learn. We encourage every 
upcoming firm to do the same. Things will go wrong, and problems will 
arise no matter how hard you try to avoid them. It’s about how you 
respond to it that really matters. Lead by example. In stressful times, like 
a few days before a tradeshow for example, your employees will look to 
the executive team for guidance. Staying calm and confident is key to 
leading a company in the right direction.