DEVELOP

YOUR TEAM'S
STRATEGIC
SKILL SET

HOW-TO GUIDE
 Develop Your Team's Strategic Skill Set
HOW-TO GUIDE

Leaders of marketing departments are charged with increasing the knowledge and skills of their
team, but many do not have a plan for educating and developing their staff. Use this summary
to identify which skills you have, and what strategies you can deploy to engage your team and
expand their strategic & tactical skills.

Don't miss our Marketing Skills Matrix which outlines simple, developing, and advanced tactical
and strategic marketing skills required for marketing executives.

What are Key Team Building Exercises?

Read & Discuss a Book – Consider assigning some proactive reading to get your team on the
same page when it comes to marketing strategies and best practices. We highly recommend
High Performance Marketing.

Attend Industry Conferences – Doing some business traveling is a great method for getting to
know your staff on a more personal level. If you do not have any tradeshows or industry confer-
ences in the near future, consider attending a Pragmatic Marketing or Demand Generation
training course or workshop provided by Demand Metric.

Build Personal Development Plans – Use our Performance Review Template to create a
personal development plan for each of your staff. Work to develop star performers and experts
in each key marketing competency.

Create a Steering Committee – Invite your top performer to join you at Steering Committee
meetings to provide insights to your senior executives.

2 DEVELOP YOUR TEAM'S STRATEGIC SKILL SET HOW-TO GUIDE

 Action Plan
STEP 1 - Assess your Team's Skills

Assess your Conduct a Skills

1 Team's Skills Assessment

Use our Marketing Skills Matrix

to identify your team's gaps in
2 Assign Tasks
tactical and strategic skills.

Encourage your staff to

proactively learn best practices
and develop their skills by incre-
mentally adding more challen-
ging responsibilities to their job
descriptions.

Marketing Skills Matrix

VIEW RESOURCE

3 DEVELOP YOUR TEAM'S STRATEGIC SKILL SET HOW-TO GUIDE

 Action Plan
STEP 2 - Assign Tasks

Assess your Delegate Challenging

1 Team's Skills Assignments

Send one of our reports or

2 Assign Tasks tools to your team member

and ask them to complete the
exercise independently.

Discuss their work and help

them to improve their stra-
tegic skills with coaching and
mentorship. Succession plans
are key for organizational
growth.

Use our Succession Manage-

ment Matrix to develop your
succession plan.

Succession Management Matrix

VIEW RESOURCE

4 DEVELOP YOUR TEAM'S STRATEGIC SKILL SET HOW-TO GUIDE

Demand Metric helps Marketing teams get stuff done with practical tools,
training, and a simple, modern platform for managing work.

Our analysts identify best practices from fast-growing companies and build
Playbooks & Toolkits, Guides & Reports, Training Courses, and Project
Templates to help you optimize your processes, add structure to your depart-
ment, and get your team punching above their weight class.

Manage your work visually with our easy-to-use platform, built for small
marketing teams by design. See what your team is working on at a glance
so you can spend less time managing projects and more time knocking
stuff off your list.

Through strategic partnerships with the AMA, ANA, and AIPMM, our
1,000+ time-saving tools & resources have become the industry standard.
Don’t start from scratch!

Sign up for a free trial at: www.demandmetric.com

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