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Visions for Sustainability 8: 07-19, 2017

ORIGINAL PAPER DOI: 10.13135/2384-8677/2331

European Renewable Energy. Applying Circular Economy Thinking to


Policy-Making
Helen Kopnina
Institute of Cultural Anthropology and Development Sociology, Leiden University, The Netherlands.
Sustainable Business Programme, The Hague University of Applied Science, The Netherlands

Abstract.
This article addresses European energy policy through conventional and transformative sustainability
approaches. The reader is guided towards an understanding of different renewable energy options that
are available on the policy making table and how the policy choices have been shaped. In arguing that so
far, European energy policy has been guided by conventional sustainability framework that focuses on
eco-efficiency and ‘energy mix’, this article proposes greater reliance on circular economy (CE) and Cradle
to Cradle (C2C) frameworks. Exploring the current European reliance on biofuels as a source of renewable
energy, this article will provide recommendations for transition to transformative energy choices.

Key words. climate change  Circular Economy (CE)  Cradle to Cradle (C2C)  European Union  renewable
energy  solar energy  wind energy

ISSN 2384-8677 DOI: http://dx.doi.org/10.13135/2384-8677/2331


Article history: Submitted August 08, 2017. Accepted September 22, 2017
Published online: September 26, 2017
Citation: Kopnina, H.. (2017). European Renewable Energy. Applying Circular Economy Thinking to Policy-
Making. Visions for Sustainability, 8: 07-19.
Copyright: ©2017 Kopnina, H. This is an open-access article distributed under the terms of the Creative
Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original author and source are credited.
Competing Interests: The author has declared that no competing interests exist.
Corresponding Author: Helen Kopnina, The Netherlands.
E.mail: alenka1973@yahoo.com; h.kopnina@hhs.nl

Perspective: Theoretical and research visions


Fields: Earth Life Support Systems, Economy and Technology
Issues: Renewable Energy

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Visions for Sustainability 8: 07-19, 2017

Introduction consensus about how safe nuclear energy is,


The use of renewable energy is seen as one of and the debates are still raging in both
the crucial components of sustainability scientific, as well as political, public and vested
strategy developed by the European Union interests arenas.
(EU) over the past decade. In 2016, the While some sustainability experts, including
European Commission aimed at designing the those involved in formulating European energy
European Energy policies for the next decade 1. policy, propose eco-efficiency (reducing
These policies are aimed to devote a major energy use per unit of output) or a mix of
effort to establishing new sustainability criteria strategies (combining both fossil fuels and
for biomass and biofuels within the larger renewable energy); others are in favour of
framework of sustainability largely in terms of more strict and transformative measures 9.
increasing eco-efficiency and increasing the Generally, eco-efficiency as a term associated
use of renewable energy. with sustainability is widely accepted in
According to the International Energy Agency,2 European policy documents as well as public
“renewable energy is derived from natural discourse. Those advocated more
processes that are replenished at a higher rate transformative measures will be discussed
than they are consumed”. Solar, wind, further in this article.
geothermal, hydropower, bio-energy from This article will focus on specific types of
biomass, power of ocean or sea, and more renewable energy, biofuels on the one hand
contentiously, nuclear generation are and wind and solar energy on the other hand,
associated with renewable energy 3. Today, and examine these through the use of Cradle
wind power, solar power, tidal waves, and to Cradle (C2C) and Circular Economy (CE)
geothermal power stations and the like frameworks. The CE10 and C2C11 are specifically
produced about 1.3% between them4. highlighted as they provide measures that seek
Basically, some types of renewable energy, like to reach beyond conventional approaches that
hydropower, are considered clean, safe, and are based on the assumption that pragmatic
widely available from local sources5. However, approach to renewable is more feasible and
the same hydropower may have unintended economically desirable12. Concretely,
negative side-effects, such as dams that can pragmatism in this case implies that the
cause disruption of natural systems, affecting ‘energy mix’ includes whatever sources of
river environments, fisheries and land6,7. Other energy are balanced in accordance to
renewable energy sources have been even economic imperatives, social needs and
more controversial. For example, after the partially ecological requirements.
Fukushima nuclear accident in 2011, Germany By contrast to conventional eco-efficiency, CE
has permanently shut down eight of its 17 and C2C postulate that rather than
reactors.8 Presently, there is no broad scientific environment being merely one of the three

1 http://europa.eu/rapid/press-release_IP-16- ental-impacts-of-dams ‘Environmental Impact


4009_en.htm Accessed 13 May 2017. of Dams’ Accessed 13 June 2015.
2 IEA (International Energy Agency). FAQ: 8 Breidthardt 2011.

renewable energy. 9 Ellen MacArthur Foundation 2014

http://www.iea.org/aboutus/faqs/renewable 10 EC

energy/ (2015). Accessed 13 December 2016. http://ec.europa.eu/environment/circular-


3 Stigka et al 2014 economy/index_en.htm ‘Circular economy
4 The Economist 2015b strategy’ Accessed 13 June 2017.
5 11 McDonough and Braungart 2002; EC

https://www.energy.gov/eere/water/benefits http://ec.europa.eu/environment/ecoap/abo
-hydropower ut-eco-innovation/good-
6 http://www.conserve-energy-
practices/eu/575_en.htm ‘Eco-innovation’
future.com/Disadvantages_HydroPower.php Accessed 13 June 2017.
7 International Rivers 12 Duflou et al 2012.

http://www.internationalrivers.org/environm

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Visions for Sustainability 8: 07-19, 2017

commonly accepted pillars of sustainability then turn to the discussion of renewable


(the terms coined by John Elkington ‘people, energy. It will be argued that while EU claims
planet, profit’), it is foundational as economic to lead ecological modernization, 17 as well
and social systems are contingent upon addressing global concerns about climate
functioning of healthy ecosystems. Ideally, at change18 – yet its leadership role for a
least, circular economy is ‘restorative and transition to renewable energy leaves some
regenerative by design, and aims to keep room for interpretation 19, especially in
products, components, and materials at their European embrace of biofuels. 20 We shall
highest utility and value at all times’.13 discuss the problematic role of biofuels in the
Consequently, these transformative European ‘energy mix’ in the sections below by
frameworks advocate renewable energy, first introducing the concept of C2C and CE,
outlining the danger of compromise in which and then discussing how renewable energy is
economic imperatives take the front seat. currently conceived in Europe. The question
According to C2C, eco-efficiency allows energy explored in this article is how the C2C and CE
sources that are harmful to ‘be less bad’ rather can be applied to evaluate the energy policy in
than eliminating them altogether14. One Europe. The reason why these specific
example of ‘less bad’ energy source is biofuel frameworks are especially relevant to the task
derived from wood. of transition to sustainable energy is that they
The Economist15 journal termed the use of reach beyond the currently acceptable ‘energy
wood as a renewable energy source mix’ solutions which still allow non-renewable
‘Environmental lunacy in Europe’. The article or partially renewable sources of energy to be
reflects that while biofuels are supposed to be used. In being more categorically opposed to
‘carbon neutral’, biomass plantations are any sources of non-renewable energy, C2C and
harvested at the rate faster than they grow CE promise to address the root causes as well
back. Also, these plantations displace as offer realistic solutions to climate change,
ecologically diverse ecosystems that could one of the key issues of concern identified in
have absorbed carbon more efficiently. They European environmental policy.
also compete with land that could have been
used for food production. A poverty- Climate Change
combatting charity Action Aid has issued this Increased consumption of fossil fuels results in
statement: "If biofuels targets set by the U.S. emissions of greenhouse gases (GHG) and
and Europe are met the amount of land used particularly carbon dioxide (CO2) that most
to create fuel rather than food will increase scientists agree cause climate change and air
dramatically. The result? Food prices could rise pollution.21 The International Panel for Climate
by up to 76% by 2020, pushing 600 million Change (IPCC)22 has established that it is
people into hunger16. necessary to limit GHG to avoid the 2 degrees
This article will focus on the energy policy in Celsius warming threshold. However, at
the European Union in the larger context of present, the use of fossil fuels has not subsided
sustainability, considering both conventional and the global GHG emissions have actually
and alternative approaches. The sections risen to about 40% after the signing of Kyoto
below will place the issue of energy in Europe
in the larger context of climate change, and

13 Ellen MacArthur Foundation 17 Schelly 2015, pp 55-69.


https://www.ellenmacarthurfoundation.org/c 18 Lewis 2015.
ircular-economy 19 EC

14 McDonough and Braungart 2002; http://ec.europa.eu/clima/policies/internatio


MacArthur Foundation 2014 nal/negotiations/future/index_en.htm ‘Paris
15 The Economist 2013. agreement’ Accessed May 17, 2016
16 20 Van Renssen 2016.

https://www.actionaid.org.uk/sites/default/fil 21 Kopnina and Blewitt 2014.

es/publications/biofuels_fuelling_hunger.pdf 22 IPCC 2011.

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Visions for Sustainability 8: 07-19, 2017

Protocol.23 The Kyoto Protocol24 signed in 1987 The authors of the Cradle to Cradle concept,
was followed by initiatives developed in the McDonough and Braungart31, criticize the
consequent climate change conferences, dominant method of industrial production as a
including the Paris agreement (2015) that is “cradle to grave” process in which a product is
currently threatened by the American
made and then wasted. Recycling is in reality
presidency of Donald Trump 25. A great threat
‘down-cycling’ – an energy-costly process that
to climate change is the immense complexity
of the challenge, in social, economic and even invariably involves transportation, energy and
cultural terms. Climate change is intimately water, and results in a product of less value. In
intertwined with energy, transportation and fact, McDonough and Braungart argue, most
tax policies, with the very fabric of ‘modern’ products are not made from the start to be
living dependent on fossil fuel economy26. As a recycled, or even better, re-used infinitely:
result of difficulties of addressing climate most of ubiquitous materials such as paper and
change, at the turn of the millennium, the five- plastic diminish in quality if recycled.
year mean of global surface air temperature Another problem with conventional
has increased by 0.5 degrees Celsius. 27 sustainability thinking is reliance on eco-
Despite present American withdrawal from efficiency – a strategy that tends to ‘save’ at
climate mitigation commitments the curbing
least part of the product, such as electricity, by
of emissions is seen as an issue of primary
using it more efficiently. As McDonough and
importance within international sustainability
politics. The climate and energy package Braungart argue, however, a bad thing (such as
developed by the EU is a set of binding fossil fuel converted to electricity) should not
legislation, which aims to ensure the targets be ‘efficient’. Efficiency helps to retain
for 2020. Known as the "20-20-20" targets for unsustainable products, instead of eliminating
2020, the targets include a 20% reduction in EU them altogether. In fact, most products, from
emissions from 1990 levels; raising the share of cars to phones, are based on the ‘built-in-
EU’s renewable energy consumption to 20%; obsolescence’ or ‘planned obsolescence’
and a 20% improvement in the EU's energy principle32. This means that products are
efficiency28. There is large variation in the level intentionally not made to last, stimulating
of target fulfilment with France, the
consumers to buy newer models.
Netherlands and UK lagging behind, and
C2C formulates three key design principles for
Sweden, Denmark, Finland and Belgium over-
fulfilling their target29. Remarkably, many production, which are also crucial for
laggard countries rely on biofuels as primary understanding sustainable energy generation
sources of renewable energy 30. principles: (a) waste equals food; (b) use
current solar income, and (c) celebrate
Circular economy (CE) and Cradle to Cradle diversity. More concretely:
(C2C) frameworks Waste equals food. Unproductive waste does
not exist in nature because the processes of

23 IPCC 2014. Global Deal for Climate’. Accessed 13 June


24 IPCC 2014. 2015.
25http://www.independent.co.uk/news/world 29

/americas/us-elections/president-donald- https://ens.dk/sites/ens.dk/files/Globalcoope
trump-disaster-paris-climate-change- ration/eu_energy_and_climate_policy_overvi
agreement-cop-22-un-climate-summit- ew.pdf
30http://gain.fas.usda.gov/Recent%20GAIN%2
a7406366.html
26 Kopnina and 2014 0Publications/Biofuels%20Annual_The%20Ha
27 IPCC 2011. gue_EU-28_7-15-2015.pdf
28EC 31 McDonough and Braungart 2002

32 Bulow 1986
http://ec.europa.eu/clima/policies/internatio
nal/paris_protocol/energy/index_en.htm ‘A

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Visions for Sustainability 8: 07-19, 2017

each organism contribute to the health of the types of energy sources or materials that are
whole ecosystem. Typically, for example, a really safer and cleaner and without
cherry tree’s ‘waste’ is productive and even unforeseen negative side effects. Based on
nutritional for other species – if not eaten, the C2C, a circular economy framework proposes
berries and the leaves decompose into food for ‘closed-loop’ systems in which it is – at least
other living things providing nutrients flow ideally – possible to decouple 36 economic
indefinitely. Besides biological metabolism, the growth from impact. In the section below, we
technical metabolism is designed to mirror shall discuss how the case of renewable energy
natural cycles in a closed-loop system in which can be viewed through C2C and CE
valuable, high-tech synthetics circulate in frameworks.
cycles of production, use, recovery and
remanufacture. Renewable energy
Use current solar income. Noting that plants Biomass is typically constituted from organic
literally convert sunlight into useful substances material such as plants, or algae and
used by other ‘users’ that are dependent on agricultural and urban organic (biodegradable)
oxygen and vegetable food, sunlight is a logical rest-products, with these materials used for
source of endless renewable energy. Broadly,
generation of heat, electricity, fuel, and
in C2C systems, any other types of endlessly
chemicals (ECg37). Another way to produce
available energy can be used, including wind
and kinetic (power generated by movement) energy from biomass is garbage incineration, a
energy. technology otherwise known as “waste-to-
Celebrate diversity. Diversity in this case refers energy technologies” or “energy recovery”,
to healthy and various ecosystems that include which is a widely used energy source notably
highly complex communities of living things in The Netherlands38. However, some
with a unique adaptation system to their sustainability experts have pointed out that
surroundings that works in concert with other there are severe side effects of most of such
elements of this ecosystem. In recognising this renewable energy sources.39 The
natural diversity, C2C uses the idea of highly monocultures of ‘fuel forests’ compete with
diversified and locally adapted natural systems productive agricultural land40 and wild
as a prototype for making products 33.
habitats. Biofuels generate CO2 when burned,
In C2C planning, life cycle assessment helps to
but also the process that involves planting
make informed choices at various stages in the
product’s life34. Life cycle assessments35, which crops for generation of biofuel, fertilizing,
are also very useful as cradle-to-cradle harvesting, processing, and distribution emits
analyses, are a way to look at all the inputs significant amounts of CO2. 41 Biofuels also
(raw materials, energy, etc.) and all the require continuous supply of timber, some of
outputs created from the production, use, and which takes tens of years to regenerate. 42
disposal of the product (the product itself, Solar and wind were singled out as the most
pollution, waste by-products, etc.). In this way, promising sources of renewable energy and
business leaders or indeed energy companies were calculated to be able to supply between
can use life cycle assessments to select the

33 Kopnina and Blewitt 2014. 37

34http://eplca.jrc.ec.europa.eu/uploads/LCT- http://ec.europa.eu/energy/en/topics/renew
Making-sustainable-consumption-and- able-energy/biomass ‘Biomass’ Accessed 13
production-a-reality-A-guide-for-business- June 2017.
and-policy-makers-to-Life-Cycle-Thinking-and- 38 http://www.suez-environnement.fr/wp-

Assessment.pdf content/uploads/2015/03/Reenergy_EN.pdf
35 https://www.gdrc.org/uem/lca/lca- 39 Steer and Hanson 2015.

define.html 40 Walsh 2014.

36 Kopnina and Blewitt 2014. 41 Steer and Hanson 2015.


42 The Economist 2013.

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Visions for Sustainability 8: 07-19, 2017

10 and 31% of electricity worldwide by 2050. 43 the report Technology Roadmap: Wind Energy,
Complementary to wind and solar energy, by the International Energy Agency53. The
geothermal energy, the energy of the ocean's Roadmap estimates that wind energy could
waves, which are driven by both the tides and account for up to 18% of the world’s electricity
the wind44 look promising. Geothermal energy, by 2050, compared with 2.6% today. Yet,
using hot water or steam reservoirs deep in the continuous obstacles hamper the successful
earth, taps the Earth's internal heat for spread of wind energy. One of the central
electricity and heat production45. Tidal stream arguments against wind energy is its cost.54 An
systems utilize the kinetic energy from water important factor in this respect is when
currents to turn turbines46. Indeed, according established power companies buy excess
to C2C and CE frameworks, such systems are power from disseminated wind power sources
the only truly renewable sources of energy. at a good price.55 In the UK, the Government's
Below we will focus on solar and wind energy Department for Energy and Climate Change
and relate them to European energy policy. (DECC) introduced the feed-in-tariffs or FITs in
2010,56 providing opportunity for consumers
Wind power to get money from their energy supplier if they
Wind power is known for hundreds of years for installed a wind electricity-generating
its use in windmills, and wind turbines today. 47 technology57, enabling private users to save
The Dutch windmills, for example, were money on self-generated electricity, exporting
present before the fourteenth century, with surplus electricity to the grid. 58 According to
wind power applied to a wide range of the European Wind Energy Association
industrial production48. (EWEA), onshore wind is cheaper than most
At present, wind power can be stored either as other sources of energy when the costs of
electricity in batteries, heat in such media as ‘external’ factors like pollution; toxicity and
molten salt, or as hydrogen, compressed air, or GHGs are taken into account.
pumped storage, so that power is available on Direct support mechanisms, such as
demand.49 Battery storage has recently helped government subsidies, as well as indirect ones,
to improve capacity to store intermittent wind such as tax exemptions, price controls, trade
energy.50,51 The enlargement of the grid restrictions, and limits to market access in
system, linking geographically dispersed wind regard to renewable energy need to be
turbines has facilitated power transfer.52 examined59. Indeed, if government regulators
The challenge of integrating wind power into were to levy a significant carbon tax, they
established electric power grids is described in would drive the most polluting energy
generators off the market, instead of relying on

43
Barthelmie and Pryor 2014, pp 684-688; 50
Divya and Østergaard 2009, pp 511-520.
Diesendorf 2014. 51Teleke et al 2010, pp 787-794
44 Renewable Energy World 52 Sathyajith 2006

http://www.renewableenergyworld.com 53

‘Renewable Energy News & Information’. https://www.iea.org/publications/freepublica


Accessed 13 June 2017. tions/publication/Wind_2013_Road map.pdf
45 NREL Accessed 13 June 2017.
http://www.nrel.gov/learning/re_geothermal. 54 Breton and Moe 2009, pp 646-654.

html ‘Geothermal energy basics’ Accessed 13 55 Mendonça 2009.

June 2017. 56 Seyfang et al. 2013, pp 977-989.


46 Tidal energy EUa 57 Walker 2012, pp 383-388.

http://www.tidalenergy.eu/tidal_stream_syst (2012).
ems.html ‘Tidal energy stream systems’ 58 Energy Saving Trust 2015, UK. scheme

Accessed 13 June 2017. http://www.energysavingtrust.org.uk/domest


47 Manwell et al. 2010. ic/content/feed-tariff-scheme. Accessed 1
48 Kaldellis and Zafirakis 2011, pp 1887-1901. May 2016.
49 Armand and Tarascon 2008, pp 52-657. 59 Rhodes 2016, pp 97-104.

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Visions for Sustainability 8: 07-19, 2017

the European Emissions Trading system which concentrated solar power (CSP)72, 73. CSP can
at present has a very low carbon price 60. generate electricity without direct sunshine74,
One significant barrier is industrial lobbies rather requiring clear-sky solar radiation.75
unwilling to undertake costly transition from As in the case of wind energy, research and
fossil to renewable energy, 61 as well as development helped to bring down the price of
protectionist national laws. 62 Fossil fuel lobbies solar power technologies, with the battery
often mediate public support of63 or protest capacity to store solar energy improving so
against64 renewables65. Clever political and rapidly76,77. It was calculated that, solar
media manipulation by established power technology could potentially generate enough
hegemonies66 often places renewable energy clean, renewable energy to provide a global
production at a disadvantage in comparison to supply of energy, provided land, sunlight, and
more ‘traditional’ industries that supposedly legal permits78,79. More recent discoveries and
provide jobs and economic prosperity. 67 Such technological advancements have even
manipulation obscures the multiple benefits enabled the first around-the-world solar
offered by wind power, including job creation flight80. Moreover, jobs in the sectors such as
and indeed, long-term prosperity.68 The so- engineering, industrial machinery mechanics,
called ‘green jobs’ within wind industry are welding, metal fabrication, electrical
professions including engineers, iron and steel equipment assemblies, construction
workers, millwrights, sheet metal workers, equipment operating, and construction
construction equipment operators, industrial management have actually resulted from
truck drivers, and industrial production development of solar technologies. 81 It
managers.69 Thus, wind power provides hope becomes also evident that the plummeting
for a possibility of generation of prices for solar panels can also be beneficial to
environmentally benign generation on the both the solar power developers and
global scale.70 consumers. The energy generated by the sun
and wind can be potentially appealing as aside
Solar power from harnessing, storage and transfer
In 1905, Albert Einstein published a paper technology, it is cost-free82 as the production
explaining the photoelectric effect on a becomes more advanced and cost
quantum basis.71 Since then, technologies have competitive.83 Once a wind turbine or solar
been developing quickly. Generating solar farm is set up, the marginal cost of it power
power involves the conversion of sunlight into output is almost zero84. It has been argued by
electrical charge, either directly or through the proponents that sunlight and wind are

60 The Economist 2015c 73


61 Washington 2015. http://cordis.europa.eu/news/rcn/132388_en
62 Braun 2012, p 14. .html Accessed 1 May 2016.
63 Firestone & Kempton 2007, pp 1584-1598; 74 Pfenninger et al. 2014, pp 689-692.

Firestone et al. 2009, pp 183-202. 75 Boyde 2014.


64 Van Klaveren 2016. 76 Divya and Østergaard 2009, pp 511-520;
65 Van Klaveren 2016. Teleke et al. 2010, pp 787-794.
66 Michaelowa 2000, pp 277-292. 77 Nemet 2006, pp 3218-3232.
67 Levy and Egan 2003, pp 803-829. 78 Diesendorf 2014.
68 Bell et al. 2005, pp 460-477. 79 London 2012.
69 Blanco and Rodrigues 2009, pp 2847-2857; 80 http://www.solar-flight.com ‘Solar Flight’

Cleary and Kopicki 2009. Accessed 13 June2017.


70 Ibid. 81 Cleary and Kopicki 2009.
71 Pais 1982. 82 Kopnina and Blewitt 2014.
72 Blair et al 2008. 83 Kopnina and Blewitt 2014; Kopnina and

Shoreman-Ouimet 2015.
84 The Economist 2015c.

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Visions for Sustainability 8: 07-19, 2017

waste-free85 as they avoid depletion of Chinese and American production 97. Biomass
resources86 and safe87, as their use does not appears to be a source favoured by
include potentially hazardous by-products, as environmental and energy ministries in
nuclear energy does.88 Thus, proponents of Europe98, with some of supply coming from
long-term sustainability have argued against American and Canadian forests that are cut to
compromises in energy mix and for strict create wood pellets.99
reliance on wind and solar energy. 89 Cultivation of biofuels often moves to natural
However, there are still some considerable land such as forests or grasslands 100. Yet, the
obstacles to the global use of solar energy. First effects of this include the loss of
of all, the demand did not keep pace with biodiversity101, deforestation and the actual
increasing supply, partially due to competition net increase of emissions102 in Europe and
from other type of energy sources.90 There are beyond. Applying the C2C and CE frameworks,
also significant political and ideological it is clear that the burning of biomass is a
barriers to the use of solar power 91, with fossil ‘cradle to grave’ process, with energy
fuel lobbies cleverly placing public and media generation similar to down-cycling, in which
attacks against measures that would restrict valuable materials are ‘reworked’ for a less
their operations.92 valuable (and in this case, briefly lasting)
product.
The business of subversion Non-renewables are limited in terms of their
Prior to the EU Treaty of Lisbon 93 in 2007, EU permanent availability and ability to ‘earn
energy legislation was based on the EU’s back’ technology investment harnessing and
authority in the area of the common market storing their power103. By strict definition, the
and environment. The Treaty of Lisbon only truly renewable sources of energy are sun,
involved member countries’ solidarity in water (tidal waves), geo-thermal and wind.
matters of energy supply and changes to the Yet, closed-loop frameworks can be subverted
energy policy. In practice, individual European to the business-as-usual practices. The Ellen
countries still decide on their energy mix. 94 In MacArthur Foundation website104 that places
Britain, Luxembourg, Malta and the some businesses on the ‘best case study’ list of
Netherlands got less than 5 percent from green circular economy is replete with companies
sources.95 Solar energy now satisfies about 2% that focus on conventional business-as-usual
of the demand in the EU 96, while supply has sustainability105. The companies report their
grown many-fold in the last few years due to efforts at minimising damage, recycling (thus
downcycling) and eco-efficiency in parts of

85 McDonough and Braungart 2002. 98 EC


86
Washington 2015. http://ec.europa.eu/energy/en/topics/renew
87 Delucchi and Jacobson 2011, pp 1154-1169. able-energy/ biomass ’Biomass’ 17 May 2016.
88 Barthelmie and Pryor 2014, pp 684-688; 99 The Economist 2013.

Diesendorf 2014. 100 EC


89 Daly 1991; Washington 2015. http://ec.europa.eu/energy/en/topics/renew
90 Wang 2012. able-energy/biofuels ‘Biofuels’ Accessed 17
91 Geels 2014 May 2017.
92 Adger et al. 2009, 93:335-354. 101

93 Ibid. https://www.nature.com/nature/journal/v40
94 Ibid. 5/n6783/full/405234a0.html
95 Lewis 2015. 102 Walsh 2014; Steer and Hanson 2015.

96 EPIA 2016 103 WEF 2013


104
http://www.epia.org/news/publications/glob
al-market-outlook-for-photovoltaics-until- https://www.ellenmacarthurfoundation.org/
105
2016 ‘Global market outlook photovoltaics’
Accessed 13 June 2017. https://www.ellenmacarthurfoundation.org/c
97Vaughan 2017. e100/directory/the-coca-cola-company

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Visions for Sustainability 8: 07-19, 2017

their operations, without revising the entire including transporting them across
business models and supply chains. Circular national and even continental boundaries.
economy is still advertised as a ‘new engine of More research is required on deliberately
growth’, rather than promoting fundamental engineering the Earth’s atmosphere in
change. Thus, optimistic ‘simple and easy’ order to cool the planet.
approaches or compromises such as energy
mix need to be treated with caution. It is not entirely clear how humanity is going to
The Roadmap to Circular Economy formulated engage in such planetary ambitious project,
by the European Commission seems to be undertaking the Noah’s monumental effort to
narrowly focused on economic growth, move all species into safety (and what region
sustainable development 106 and ‘sustainable will be safe?). C2C and CE do not require such
and inclusive economic growth’ 107. The recent apocalyptic (and very possibly dangerous)
European energy strategy referred to in the scenarios. While C2C and CE production
Introduction of this article is replete with systems still has a long way to go in practice,
‘economic growth’ objectives108. Often, the these systems can potentially reach beyond
terms used in the so-called ‘best case’ business-as-usual. This can imply that
examples placed on MacArthur Foundation’s producers and consumers need to draw
website include the terms describing practices examples from pre-industrial design.
of the good old efficiency and recycling (and Alternatively, and perhaps more appealingly to
not infinite reuse)109, suggesting, regrettably, those averse to ‘retrogressive’ products, such
green-washing. production system can be innovative. In fact, a
Another risk of subversion comes from over- combination of ‘ancient’ natural materials,
reliance on monumental technological such as sun, water and wind, and modern
projects to solve climate change, and in the technologies such as photovoltaic panels or
process abandoning the common-sense wind turbines, illustrate how energy supply can
solutions offered by infinitely reusable energy be made sustainable.
of wind and sun. An example of this subversion In the case of biofuel, the material input (e.g.
is the Economist’s article110 in the Special issue vegetable matter or garbage) and outputs
titled ‘Clear thinking on climate change’. The created from the production process all
editorial states: present reasons for concern. Presently,
Paying for yet more wind turbines and solar considering different renewable energy
panels is less wise than paying for research options that are available on the European
into the technologies that will replace policy making table111, the policy choices do
them. Mankind will also have to think much not seem to be guided by understanding of
more boldly... It will have to adapt, in part transformative sustainability frameworks.
by growing crops that can tolerate heat Citing the case of biofuels, the authors of C2C
and extreme weather, in part by describe that the ‘typical response to industrial
abandoning the worst-affected places. destruction has been to find a less bad
Animals and plants will need help, approach’112, particularly as regards those

106 EC http://ec.europa.eu/smart- 109 EC


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