RAJAR DATA RELEASE | QUARTER 1, 2019

PLEASE NOTE THIS DATA CARRIES A STRICT EMBARGO OF 00.01 HOURS THURSDAY MAY 16 th 2019
ALL RADIO LISTENING
ALL RADIO LISTENING
Today RAJAR announced 48.9 million adults or 89% of
the adult (15+) UK population tuned in to their selected
radio stations each week in the first quarter of 2019.
The total average number of weekly hours listened to
radio for this Quarter is 1.023 Billion.
89%
of the population
tune in to radio
every week

90.3 90.3 90.2

89.8 89.3 89.3 89.3 89.4

Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1 2019

AVERAGE HOURS PER LISTENER

On average a listener tunes into 20.9 hours of Live Radio per week.

DIGITAL PLATFORMS
In terms of reach, 36 million adults or two thirds of
population aged 15+ are now tuning in to radio via a
digitally enabled platform (DAB, DTV, Online or App)
each week.
66%
of the population
* Weekly reach is the number of people (adults 15+) in the UK who
listened to a radio station for at least five minutes in the course of an
tune in to digital
average week during the quarter. radio every week

DIGITAL SHARE OF ALL RADIO LISTENING

47.2 50.9 56.4%

34.3 36.6 39.6 44.1
29.2

Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1 2019

*As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates
any “unspecified” listening.

MOBILE/TABLET LISTENING
Claim to listen to Live Radio via a Smartphone or Tablet at least once per month
36.9% 36.5%
35.6%
33.9%
32.3% 32.6%

27.8% 27.7% 26.9%

26.3%
24.9% 25.0% 25.3%
22.9% 23.5%
21.6% 22.0%
19.8%
18.4% 18.4%
15.9% 24%
13.1%
10.7% 11.0%
8.5% 8.7%
6.6%
60%
16%
Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1 2019

all adults 15-24s 25+

DIGITAL LISTENING HOURS

DIGITAL LISTENING HOURS
In an average week, digital listening
accounts for 577 million hours; DAB has a
73% share of digital listening hours, DTV
9% and Online 18%.
Digital Hours 577 million 72% 8% 20%

DAB hours 413 million DTV hours 51 million Online hours 113
million

*As of Q1 2016 a
Platform Attribution
model has been
applied to the data
which eliminates any
“unspecified”
listening.

SOCIAL MEDIA

41% of 31% of adult

15-24 year old Social Social Media users
Media users claim to receive updates
claim to receive updates about their favourite
about their favourite Radio Station/Presenter
Radio Station/Presenter

LISTENING VIA LOCATION

*35%
of 15-24s
listen25to radio via
mobile phone or
REACH% tablet SHARE%
16%
70
64

For Publication Enquiries contact;

Lyndsay Ferrigan – Communications Manager "Please note that the information contained within this quarterly
RAJAR data release has yet to be announced or otherwise made public and
Tel: 020 7395 0636 as such could constitute relevant information for the purposes of
Email: Lyndsay@rajar.co.uk section 118 of FSMA and non-public price sensitive information for
the purposes of the Criminal Justice Act 1993. Failure to comply
MORE INFORMATION with this embargo could result in prosecution’’.

Any use of information in this news release must

acknowledge the source as "RAJAR/Ipsos MORI/RSMB.